In a recent article, we analyzed the evolving Latin Online Advertising Network sector; we looked at questions such as size of the online advertising market which ad networks intermediate and the recent Consorte Media acquisition by AudienceScience.
Online Ad-networks are set to capture a substantial piece of the rapidly growing Latin digital advertising market. Why is this so? Who are the main players? What proportion of the overall online advertising business is captured by online ad networks? The recent acquisition of Consorte Media by AudienceScience and more…
Six key points you need to be aware of to know where the Latin Advertising and Media space is headed.
2009 was the year in which financing activity almost came to a standstill. This was also the case for the Hispanic and Latin American marketing, advertising and media space. In addition…
Spain’s Prisa is a very important player in the Latin American media and advertising markets it recently launched its Union Radio panregional venture. Through Union
Is there a strong link between the Latin American and U.S. Hispanic advertising and media markets? Is it possible for agencies and clients to get the best of both worlds by having the same teams and decision makers working on both markets? Portada’s editorial team answers the question.
(Lea aquí la versión en español)
Offering print media can be a very good business.
On why Portada today launches a newsletter exclusively dedicated to panregional media and advertising issues.
Direct mail might be the last great frontier in the development of Hispanic print media. Despite its importance to certain sectors like financial services, retail and consumer packaged goods companies; itis still excluded from most Hispanic advertising statistics….
Coupons are an important part of newspaper and direct mail FSI advertising. The growth of these sub-sectors of print advertising targeting Hispanics hinges on the populartiy of coupons among Hispanics…