Analysis Latin America

The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S. marketing, media and cultural industries, have a lot to contribute to the mid and long term growth of the U.S. economy.

Will Microsoft buy Yahoo? And what would the impact on the U.S. Hispanic and Latin American markets of a combined Yahoo!-Microsoft giant be?

The Occupy Wall Street protesters tents may have been taken out of NYC’s Zucotti park by the police. . However, the Occupy Wall Street movement, echoed in many other U.S. cities by other local movements, is gaining momentum

In recent years, startup companies have changed the digital and economic landscape. Google, Facebook and Twitter launched the startup trend in the U.S. Today, startups represent an important part of the country’s economy (and in many cases, the world).

ICANN is the organization responsible for managing the Internet protocol address spaces. Our Global Correspondent Jose Cervera analyzes ICANN's very important decision and its implications.

The story we broke last week about Batanga’s acquisition of Latin American digital media companies I-Network and Adfunky is a reflection of how M&A and private equity players are seeing opportunities among digital media companies that have the ability to target global Latin Audiences (U.S. Hispanic, Latin America and Spain).

As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds.

The five major newspapers that published the famous Cablegate documents leaked from the U.S. State Department — The Guardian, The New York Times, Der Spiegel, Le Monde, and El Pais …

In the previous installment of “Is This the Decade of the Free Newspaper in Latin America?” we examined the growth and increased circulation of free newspapers in the region. In the following article, Portada gets the point of view of media buyers in Argentina, Mexico, Chile and Peru.

An “auto Q&A” by Portada’s editorial team about the Panregional Advertising market. Caveat: You will learn something, but to know more you will have to buy the report!

The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:

Yesterday’s announcement that Spain’s Prisa is reducing an additional 18% of its workforce (2,500 employees) is a clear sign that Liberty Acquisition Holdings, the New York City based private equity fund that recently bought a 70% stake of Prisa, is taking charge.

Portada interviewed the most important print and digital media buyers in the region, who shared their opinions with us about the current state of media buying in the region and their projections for 2011. We talked about the amount of investment in different media platforms (print and digital) and whether these percentages will remain steady in the future.

Last week, we took a look at the history of Spanish media group Prisa, which has a strong presence in Latin America and the U.S. Hispanic market. We covered the company’s history from its inception in the seventies through 2004. In this week’s column, we describe the last six tumultuous years of Prisa’s history…

Our columnist Jose Cervera describes the evolution of Spanish media group Prisa, which enjoys a strong presence in Latin America and the U.S. Hispanic market. In fact, Prisa’s management recently announced that…

Google has a problem. The U.S. search engine has achieved something extraordinary by transforming too much information – the Internet’s main problem– into a money-making machine. Internet users have a huge and ever increasing need to locate the information they’re looking for from the increasingly…