You can now download Portada’s just published Insights report on e-commerce marketing in Latin America. The report includes new growth estimates, investment volumes for the
Daimler, Popeye’s, Papa John’s, AT&T…and other brands targeting the U.S. consumer right now.
Tajin, the Mexican company that produces several varieties of condiments consisting predominantly of chili peppers, lime and salt, entered the U.S. market in 1993. It has since obtained a considerable following among Mexican Americans. The brand also targets the overall U.S. population transcending cultural and linguistic boundaries. Portada interviewed Luis Alfaro, Brand Leader of Tajin USA.
Customer satisfaction is an integral part of business’ ambitions if they wish to be a long-term success.
The total market theory has been dominant in traditional media for a couple of years now. But, other platforms like social media continue to rely on segmentation, targeting Hispanics through multicultural marketing. They are successful because they are out-in-the-open double agents, says industry veteran Ismalis Mendoza.
The much anticipated historic series between Pakistan and Australia witnessed many heartfelt moments during the matches both on and off the field. Australian players are
Whiskey Advertising is going to play an important role in the upcoming Soccer World Cup. Buchanan’s has launched a series of advertisements honoring Hispanic soccer fans. Portada talked to Joyce He, Brand Director, Buchanan’s Whisky at Diageo.
Frito Lay, Kohl’s, McDonald’s, Focus Energy, Chamberlain Coffee, Jamaica Tourism Board, Berkshire Hathaway Home Services,… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
A company’s website is often the first point of contact between them and their customers, so having a credible and functional site is critical, and
CTV advertising not only presents an opportunity to meet the public where they now stream video content, but it provides a tech-forward mainstay for advertisers to reach and mobilize underserved markets.
Partnership between the Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to Shine Spotlight on Thriving Hispanic Businesses Throughout the Season. The Arizona Coyotes,
TelevisaUnivision and Combate Global announced the premiere of a new MMA competition reality series for ViX+ for the U.S. and Mexico.
What is the effectiveness of influencer marketing? How have conversion rates evolved? Is influencer marketing really helping brands to convert or is it more of an upper funnel awareness tool? We talked to Julia Estacolchic Sr. Director, Brand Marketing at Match and other brand marketers in the Portada network to find out.
It’s 6:30am. You know you’ve got to get up but the press of the snooze button allows you to drift off to sleep again. 6:45am,
The Future of advertising –FOA– reunited the main referents of marketing and advertising in Europa, and Worldcom OOH was main sponsor.
In a historic first for sports, fans can stream every single MLS match through the Apple TV app, without any local blackouts or restriction.
Advertising attribution for online marketplaces sales is one of the most challenging areas in brand marketing, particularly for CPG’s. Three brand marketing experts share insights.
Latino Media Network gets US$ 80 million funding and buys 18 TelevisaUnivision radio stations, MoEngage, Emigdio Rojas, Jessica Ricaurte ….companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
A person familiar with the sale told the New York Times that My Code had paid “more than US $10 million”. The acquisition brings together Impremedia’s local and national brands with My Code’sadvanced digital competencies and reach.
Further to the effectiveness drop in digital advertising, the brands have bet on OOH advertising in 2022, increasing 17,6% compared to 2021.