Hispanic video services

BRC Group Launches Hispanic Sports Video Platform JUGOtv

Marketer and producer of Hispanic soccer programs in the U.S. BRC Group has announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans. JUGOtv has partnered with some of Mexico’s greatest stars like Rafa Marquez, Luis Garcia and Ramon Ramirez, to bringing Mexican soccer and its stars closer to their fans in the U.S.


USA Today Launches Branded Content Studio “GET Creative”

The USA TODAY NETWORK has launched GET Creative, a new branded content studio that enables partners to reach more than 100 million readers.GET Creative gives advertisers the ability to immerse audiences in branded experiences on par with trusted editorial content across all USA TODAY NETWORK platforms.


More New Media is Bought by Old Media: Hearst Buys Stake in Complex for US $21 Million

What: Media and Information company Hearst has invested US$21 million to acquire a minority stake in Complex, one of the fastest growing digital media networks. Why it matters: Hearst, as other traditional media companiesincluding NBC (e.g. it recent purchase of stakes Vox Media and BuzzFeed)  continues to invest in fast growing digital media and streaming video companies and expand in the digital […]


Comcast to Release Video Service “Watchable”: Will it be a Game-Changer?

What: Comcast will release a video service called “Watchable”, which will feature content coming from websites like Vice Media, The Onion and Vox Media. Why it matters:With YouTube currently dominating the streaming video platform arena, Comcast’s Watchable could mean a game-changing move for anyone working in video production. New video platform “Watchable” is said to be aimed […]


Spain Based MCN Wants to Conquer the Latin World

Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.


Blinkx acquires mobile ad-targeting startup Lyfe

Blinkx, the the Internet media platform that connects consumers with brands through generated content, has acquired Santa Monica, Calif-based Lyfe Mobile, a 3-year-old startup that offers targeted ads based on users geographic location and other location-based analytics, in an all-cash transaction.


MORE FROM PORTADA

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon has launched  AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months


Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


6 Things We Learned During Day 1 of #Portada17

6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned: