Hispanic video services

BRC Group Launches Hispanic Sports Video Platform JUGOtv

Marketer and producer of Hispanic soccer programs in the U.S. BRC Group has announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans. JUGOtv has partnered with some of Mexico’s greatest stars like Rafa Marquez, Luis Garcia and Ramon Ramirez, to bringing Mexican soccer and its stars closer to their fans in the U.S.

USA Today Launches Branded Content Studio “GET Creative”

The USA TODAY NETWORK has launched GET Creative, a new branded content studio that enables partners to reach more than 100 million readers.GET Creative gives advertisers the ability to immerse audiences in branded experiences on par with trusted editorial content across all USA TODAY NETWORK platforms.

More New Media is Bought by Old Media: Hearst Buys Stake in Complex for US $21 Million

What: Media and Information company Hearst has invested US$21 million to acquire a minority stake in Complex, one of the fastest growing digital media networks. Why it matters: Hearst, as other traditional media companiesincluding NBC (e.g. it recent purchase of stakes Vox Media and BuzzFeed)  continues to invest in fast growing digital media and streaming video companies and expand in the digital […]

Comcast to Release Video Service “Watchable”: Will it be a Game-Changer?

What: Comcast will release a video service called “Watchable”, which will feature content coming from websites like Vice Media, The Onion and Vox Media. Why it matters:With YouTube currently dominating the streaming video platform arena, Comcast’s Watchable could mean a game-changing move for anyone working in video production. New video platform “Watchable” is said to be aimed […]

Spain Based MCN Wants to Conquer the Latin World

Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.

Blinkx acquires mobile ad-targeting startup Lyfe

Blinkx, the the Internet media platform that connects consumers with brands through generated content, has acquired Santa Monica, Calif-based Lyfe Mobile, a 3-year-old startup that offers targeted ads based on users geographic location and other location-based analytics, in an all-cash transaction.


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.