Joel Bary, CEO of Latinmedios and moderator of the panel, “Going Digital,” at the Hispanic Sports Marketing Forum, #PORTADA13, reminded the audience that Hispanics in the US have
The Hispanic landscape is complex from a media standpoint because “this is not a one-size fits all audience. There are nationalistic differences. There are generational differences, bilingual second generation Hispanics, differences in passion points and how they consume media
One of the most popular presentations at the Hispanic Sports Marketing Forum, #PORTADA13, was by Ignacio Cassinelli, Editor of Soccer Confidential. At the age of eighteen, Cassinelli launched
The first presenter at the Hispanic Sports Marketing Forum, #PORTADA13, in New York on Wednesday was ACM Connect CEO and Founder Jamie Cardenas, who described a week-old study of the US Hispanic soccer market, conducted by his agency in partnership with Giltedge and Sports Endeavors.
Particularly with the 2014 Soccer World Cup taking place next year in Brazil. In cooperation with sports marketing agency AC&M Group, Portada invites you to The Hispanic Sports Marketing Forum next Wednesday September 25, 2013. The event will take place in New York City’s Scholastic Auditorium.
Ten things you will learn by attending #Portada13 and interact with the nation’s top Hispanic marketers.
Particularly with the 2014 Soccer World Cup taking place next year in Brazil. In cooperation with sports marketing agency AC&M Group, Portada invites you to The Hispanic Sports Marketing Forum next Wednesday September 25, 2013. The event will take place in New York City’s Scholastic Auditorium.
Sports content is a key factor to connect with Hispanics living in the U.S. This will particularly be the case next year when the Soccer
Portada is organizing the Hispanic Sports Marketing Forum in New York City’s Scholastic Auditorium on Sept 25. The Forum’s program created in partnership with sports
Google’s YouTube has partnered with Colombian actress Sofía Vergara and independent producer and former NBC Chairman Ben Silverman to launch NuevOn, a bilingual, Hispanic-targeted pop culture and celebrity-oriented channel on the video platform.
We conducted an interview with Phillip Woodie, president of Lotus Entravision Reps. a company that earlier this year was acquired in its totality by Entravision.
An interesting discussion has evolved about the biggest challenges marketers have to face today when considering the Copa America in our LinkedIn Forum.
“Does Copa América matter to U.S. Hispanics?” is one of the topic of one of the discussions at Portada’s Linked In Forum. Well, the answer is a clear yes. Sport, and in particular soccer is one of the main passion points for Hispanics.
“Does Copa América matter to U.S. Hispanics?” is one of the topic of one of the discussions at Portada’s Linked In Forum. Well, the answer is a clear yes. Sport, and in particular soccer is one of the main passion points for Hispanics.
“Does Copa América matter to U.S. Hispanics?” is one of the topic of one of the discussions at Portada’s Linked In Forum. Well, the answer is a clear yes. Sport, and in particular soccer is one of the main passion points for Hispanics.
“Does Copa América matter to U.S. Hispanics?” is one of the topic of one of the discussions at Portada’s Linked In Forum. Well, the answer is a clear yes. Sport, and in particular soccer is one of the main passion points for Hispanics.
“Hispanic portals reach consumers in an interactive web environment and are able to target consumers much more directly based on behavior and demographic information,” says Batanga’s chief marketing officer, Rick Marroquin.
While many Hispanic consumers buy magazines and visit websites to become informed and to catch up on current events, many are simply looking for entertainment; and a growing number of properties are sprouting up to meet their needs.
Currently, the estimated 6.3 million Latinos age 10-19 represent 20 percent of the entire U.S. teen population and spend about $20 billion a year.
New trends and strategies in multicultural marketing discussed.