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Hispanic TV

Internet Advertising to Take Over Broadcast Advertising in 2017

Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.

The Upfronts are Over: 8 Things You Need to Know

Last week the TV upfront and digital NewFront season concluded in New York City. A lot of buzz, schmoozing and wining and dining. But there were some salient news and trends that will shape broadcast and advertising over the next 12 months. Here are 8 important facts, lets’ take a look.

Honey Maid New TV and Social Campaign Shares Stories of Acceptance

Honey Maid, a Mondelēz International brand, has released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing american culture.The new integrated marketing campaign will run on television and social media. In addition, the company is introducing the browser app Wholesome Button to allows users experience the Internet through the lens of acceptance and positivity. Carat is Honey Maid’s media agency.

AT&T Enters Programmatic TV, Partners with Videology

AT&T is about to enter the world of programmatic TV with the launch of automated, self-service private marketplace Video Inventory Platform (VIP), a data-optimized TV and video planning tool.VIP is one of the first major ad products AT&T has released since its US$49 billion merger last year with DirecTV.

2015 Copa America match-ups announced, BeINSPORTS has English and Spanish-language rights

beIN SPORTS, the international sports network, has announced the match-ups for the 2015 Copa America tournament live from Viña del Mar, Chile. Exclusive coverage of the draw on beIN SPORTS and beIN SPORTS en Espanol included the teams who will face off in the opening phase of the tournament featuring 10 South American CONMEBOL countries, plus invited nations Mexico and Jamaica.

MLS announces 8-year partnership with IMG for global media rights

Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.

Disney’s Maker Studios craves for Hispanic content, partners with MiTú

Maker Studios, a multi-channel network owned by Disney, has announced the signing of an exclusive deal that will allow Latino-focused MCN MiTú Network to create original branded content targeting the Hispanic market.The deal comes after MiTú raised US $10 million in second-round funding led by Upfront Ventures, one of the original investors in Maker Studios.As part of this new partnership, Maker will have access to MiTú’s Hispanic talent base and will produce short-form content in both English and Spanish. MiTú claims to have 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels on YouTube.