Among all the positive news (hype?) about the growth of English-language media targeting the Hispanic population, let’s not forget one thing: Spanish-language media advertising is the
Sirius XM Radio has appointed Frank Flores as vp of Hispanic Marketing and Sales, where he will be charged with all sales initiatives surrounding the
Dothan, Alabama this week welcomed a new Spanish-language radio station, Poder 700 (WCNF) to serve the growing Hispanic population of the city. Wiregrass Radio of
Univision on Friday unveiled plans to roll out over 30 new shows during the 2013-2014 season, and said it will place an emphasis on more
LatinWorks, Grupo Gallegos, Alma DDB and The Vidal Partnership won awards for having conceived the ‘Top 5 creative executions of 2013’ at the second annual U.S.H. Idea
Findings from a top ten market study reveal that 32.7% of all Hispanics have logged on in the past month to an Internet radio website
Did the Daily Deal sector go through a bubble when start ups like Groupon and LivingSocial ballooned to stardom and tried to revolutionize the sector a few
Attention journalists, bloggers and copy writers at ad agencies: The Associated Press just announced that it will no longer allow the term “illegal immigrant” or
Consumers are now spending more time with online media than they are with traditional forms of media. Globally digital including social media and mobile internet
Radio executive Jack Hobbs has accepted a top executive position with Spanish Broadcasting System based in Miami, Billboard reports. Hobbs is said to have resigned
FOX Deportes announced a new strategic partnership with radio broadcaster Stardome Radio Networks, providing Latino sports fans with more ways to stay up to date
Nielsen Holdings, a global provider of information and insights into what consumers watch and buy, has announced that it has signed a definitive agreement to
In 2000, 61 percent of the Hispanic population residing in the 50 states and District of Columbia resided in just four states: California, Texas, Arizona and Florida. By 2010, that proportion had declined to 58 percent while nine states (Alabama, Arkansas, Kentucky, Maryland, Mississippi, North Carolina, South Carolina, South Dakota and Tennessee) saw their Hispanic populations more than double. The change in the ratio is particularly noteworthy because the overall Hispanic population grew by a breathtaking 43% during the 2000-2010 time period.
LER, a wholly-owned subsidiary of Entravision Communications Corporation (NYSE: EVC) and radio sales rep firm representing more than 156 Spanish-language radio stations, 75 websites and multiple mobile platforms, today announced a new Spanish-language radio advertising unwired network called LER Network, which creates national marketing opportunities reaching 70 percent of all U.S. Hispanic radio listeners.
LER, a wholly-owned subsidiary of Entravision Communications Corporation (NYSE: EVC) and radio sales rep firm representing more than 156 Spanish-language radio stations, 75 websites and multiple mobile platforms, today announced a new Spanish-language radio advertising unwired network called LER Network, which creates national marketing opportunities reaching 70 percent of all U.S. Hispanic radio listeners.
One of the main data points to look at once the 2010 census results are out is the new distribution of Spanishonly, Bilingual and English only speakers in the Hispanic population.
East Coast Fertility, General Growth Properties, KJLA-TV, ING
FUJIFILM North America Corporation has launched its first Hispanic marketing campaign to support the launch of its new digital cameras with special emphasis on the FinePix Z70 and the durability of the FinePix XP10 digital camera. The campaign that began in May and will continue through August was designed to appeal to the Hispanic consumer as part of an overall company initiative to be more relevant to this audience.
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.