Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Hispanic Newspapers

Images at Center Stage

The demand for images has exploded in the last decade, pro- pelled by the expansion of digital media. All the executives in the U.S. Hispanic and Latin American media industries interviewed for this article by Portada agree that photographs and graphics no longer play an auxiliary role to news con- tent, but are instead integral ele- ments of that content.

Nombramientos

Changing Places: Andy Checo, Emma Carrasco, Entravision Management changes…

Andy Checo is the new Marketing Director at MundoFox based in New York and responsible for northeastern markets. Checo reports to Oswald Mendez EVP/Chief Marketing Officer for the Network. Checo spent over 10 years working in US Hispanic marketing and public relations, most recently at RLR Public Relations. I am also the president-elect of the Hispanic Public Relations Associations’ New York Chapter.

ANA: Walmart embraces Total Market Approach, doubles Multicultural Ad spend

A year after providing a presentation on Walmart’s multicultural marketing plans, Tony Rogers SVP, Brand Marketing & Advertising at WalMart (photo), returned to the ANA Multicultural stage to say that the retailer plans todouble its multicultural ad spending as part of an initiative to move the company from a silo-like approach to making sure everyone takes responsibility for multicultural marketing (Total Market Approach).

Prisa Earnings: Latam Growth does not offset Spain slump

Spain’s Grupo Prisa reported substantially higher sales in Latin America during the first nine months of 2012. The higher Latin American sales did not offset a substantial advertising revenue decline in Prisa’s core Spain market

ANA: Walmart embraces Total Market Approach, doubles Multicultural Ad spend

A year after providing a presentation on Walmart’s multicultural marketing plans, Tony Rogers SVP, Brand Marketing & Advertising at WalMart (photo), returned to the ANA Multicultural stage to say that the retailer plans todouble its multicultural ad spending as part of an initiative to move the company from a silo-like approach to making sure everyone takes responsibility for multicultural marketing (Total Market Approach).

Latin Interactive World: Product comparison site BuscaPé

BuscaPé is a product and pricing comparison site targeting the Latin world. At the same time BuscaPé is an important digital advertiser Mariela Sandroni (photo), Marketing Manager for BuscaPé Latin America, tells Portada that the site devotes 55% of its budget to advertising campaigns on search engines and social networks. Yet the 93% of the sites traffic is organic.