Chicago Market Profile
The complete version of the market profile that is truncated in our current April/May issue. Who is who in Chicago Media and Advertising?
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The complete version of the market profile that is truncated in our current April/May issue. Who is who in Chicago Media and Advertising?
Will sell multimedia content to other publishers.
Aproximately 250 publishers, advertisers and vendors gathered in Atlanta for the National Association of Hispanic Publications (NAHP) 23rd National Convention & Business Exposition in Atlanta. The business, expansion opportunities, Wal-Mart’s media buys and more…
Two important Hispanic Advertising and Media Conferences started yesterday: The Association of Hispanic Advertising Agencies (AHAA) is celebrating its 24th Annual Conference in San Antonio, while the National Association of Hispanic Publications (NAHP) is holding its 23rd National Convention & Business Exposition in Atlanta. Here is what happened on Day 1.
A Q&A with Vida en El Valle VP Valerie Bender on their non-traditional advertising options, growth strategy in a flagging economy, and on the competition.
Takes Hispanic temperature on hot-button issues such as climate change and oil dependency.
Hutchinson News acquires Wichita-based Tiempos to serve Hispanics in its own footprint.
New publication to be called La Estrella en Casa. Page count to be increased. Weekly home-delivery.
A new study, conducted by Televisa Publishing, BIGresearch and Digital (TPD), assert the strong influence of print and digital media in the Hispanic marketplace. The study shows that in many ways the two vehicles are complementary.
Dodge Journey, Ikea and more.
Dodge Journey, Ikea and more.
The fierce battle for the Democratic nomination has been good for Spanish-language media, as each candidate seeks a foothold with the increasingly influential and populous Hispanic voting bloc.
Lenders continued to aggressively market to Hispanics through newspapers as defaults soared.
Journal Register, publisher of multiple Hispanic papers, is in dire financial straits. But what will happen to its Spanish-language titles?
Javier Saralegui{Univision}, Edward Schumacher-Matos{Harvard}, Claudia Utajara {Atlanta Silverbacks}, Juan Jose Nuñez {Starmedia} Victorio Lorandi Starmedia} and Melisa Quinoy {Dieste Harmel and Partners).
Javier Saralegui{Univision}, Edward Schumacher-Matos{Harvard}, Claudia Utajara {Atlanta Silverbacks}, Juan Jose Nuñez {Starmedia} Victorio Lorandi Starmedia} and Melisa Quinoy {Dieste Harmel and Partners).
Offers SoCal Latinos a broad-ranging channel package. Will promote new offering through OOH, Print {Papers, Direct mail, FSIs} Television and Radio, starting at the end of April.
People en Español recently conducted a Spanish-language direct mail campaign aimed at growing its subscriber base. Sends out Spanish-language mailer offering 11 issues for $11.00
What do Big Box retailers want most from Hispanic Media? One dtop demand is home-delivered coupons.
According to the Newspaper Association of America (NAA), newspapers collected $1.2 billion from their online operations in 2003. Last year, the figure was nearly $2.7 billion. Total 2007 U.S. online advertising expenditures were $19.5 billion, according to E-Marketer