Sports Illustrated Latino and Impremedia Launching Quarterly Pub
New publication will have a 1,000,000 circ and will focus exclusively on American football.
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New publication will have a 1,000,000 circ and will focus exclusively on American football.
Distribution of the magazine starts today in Phoenix Hispanic newspaper Prensa Hispana and in 10 other Hispanic newspapers tomorrow and this weekend. Advertisers include CPG companies and retailers.
With a spending power of approximately $12.4 billion, Georgia’s Hispanic community is a sizeable amalgam of Latino ethnicities. The untruncated version of the article published in Portada’s current print issue.
Children’s pub Kidsville News incorporates Spanish-language sections as part of its expansion strategy. Licenses content to independent publishers.
Luis Roldan{Mega TV Puerto Rico}, Kate Condon{Sorpresa!}
Book and newsletter publisher will also increase the number of Hispanic Insert Media vehicles.
Luis Roldan{Mega TV Puerto Rico}, Kate Condon{Sorpresa!}
Gilbert Dávila, V.P. Multicultural Marketing at The Walt Disney Company and publisher of Disney en Familia, talks to Portada about Disney’s decision to launch a Hispanic custom publication.
Launches Disney en Familia, a magazine targeting U.S. Hispanic moms. A Portada exclusive. Portada speaks with Art Markos, president of Independent Publishers Representatives, which has been tasked with handling outside ad sales.
Aceleración Extrema, a monthly publication and website published in the Northeastern U.S. and the Carolinas, seeks to capitalize on Hispanics’ growing love of NASCAR.
Teams with auto authority Motor Presse in content sharing agreement, and publicizes new site in print.
Antonio Roman{Univision}, John Burbank{Nielsen}
New recruitment campaign in Hispanic publications.
“Mas Vale Tarde con Alex Cambert” yanked by Telemundo.
Move brings magazine’s circulation within reach of 1,000,000 copies.
Antonio Roman{Univision}, John Burbank{Nielsen}
Banks led in national advertising within the Financial category in Hispanic Magazines and Newspapers during the first quarter of 2008, according to Portada Ad-tracking.
Bank of America was the largest Advertiser within the Banking Category in Hispanic newspapers and magazines during the first quarter of 2008. It was followed by Washington Mutual and U.S. Century Bank. Read the table ranking the top 20 Advertisers.
Rebecca Illingworth Radilla, President and Founder of Illingworth Communications, discusses her new venture, Radilla Advertising.
Harry Neuhaus {MTV Tr3s}, Clara Diaz {Megazines Publications}, Andres Sapochnik {Hispanic Target}, Gustavo Villaroel {Hispanic Target}.