Download the presentations by speakers and panelists during the Fourth Annual Hispanic Digital and Print media Conference, NYC, Sept, 30, 2010. Download the presentations by speakers and panelists during the Fourth Annual Hispanic Digital and Print media Conference, NYC, Sept, 30, 2010. If you are a registered subscriber, simply enter your login with your email and password. If you are not registered, sign up here to download the presentations.
Ernesto Cortes, Managing Editor of Colombian newspaper El Tiempo, talks to us about the newspaper’s re-conceptualization, design changes, expectations, and its synergies with new technologies and the digital world.
Ernesto Cortes, Managing Editor of Colombian newspaper El Tiempo, talks to us about the newspaper’s re-conceptualization, design changes, expectations, and its synergies with new technologies and the digital world.
Ernesto Cortes, Managing Editor of Colombian newspaper El Tiempo, talks to us about the newspaper’s re-conceptualization, design changes, expectations, and its synergies with new technologies and the digital world.
Teresa Wakeley, Marketing Media Manager, Volkswagen presented at Our “Connecting Brands to Local Audiences” Conference the objectives, strategies and results of Volkswagen’s World Cup Campaign. Learn here how VW worked to create brand awareness among Hispanic Fútbol Fans.
The keynote interview of Steven Swartz, president of Hearst Newspapers, was one of the highlights at last Thursday’s Fourth Annual Hispanic Digital and Print Media Conference in New York City’s Scholastic Auditorium, Greenhouse and Rooftop Terrace.
In late June an unprecedented event unfolded in the U.S. Hispanic media industry. A renowned journalist and columnist was arrested along with ten other people, including her husband, on charges of suspected espionage on behalf of the Russian Federation. As we know, the journalist in question was Vicky Pelaez, a columnist for El Diario/La Prensa, which is owned by ImpreMedia. The case led to widespread coverage in both English and Spanish-language media, and allowed us to see how U.S. Hispanic media and the U.S. English-language media and Latin American media can end up competing covering the same news.
Portada's Annual Summit is becoming the annual meeting point for the Global Latin Advertising, Media and Content World. Plans for an expanded 2011 Summit. Main points: Increasing Confidence in Latin America, The Efficiency of Panregional Media Buys, The Relevance of Media Brands and more…
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While certain premium website features and access to past issues will require a paid membership, current print and digital editions of Portada will be Free.
Donna Hernández has joined Eclipse Marketing Services, Inc. as Editor-in-Chief of its quarterly, bilingual magazine, Nexos Latinos™.
In 1997, Ford Ka launched its new Ka brand, targeting young people by marketing the car’s versatility, compact size and inexpensive price for its market. In 2008, Ford Ka…
Portada Interviewed Ginger Neal, SVP ImpreMedia Digital, about the state of the local search market, an area that is very hot both in the Hispanic and the general market (According to market research firm BIA/Kelsey, online local business advertising in the U.S. will grow to nearly $20 billion this year and is expected to reach $35 billion by 2014, read about it here). She tells us about impreMedia’s strategy in the area and gives an in-depth look at the relationship between publishing and advertising.
Publicitas´ 30th birthday and we spoke with Grace Palacios, CEO Americas, about the state of advertising and media market in Latin America, the possibilities for development and what are the major events in recent years.
In 1997, Ford Ka launched its new Ka brand, targeting young people by marketing the car’s versatility, compact size and inexpensive price for its market. In 2008, Ford Ka…
The Brazilian group Abril will launch a new women's magazine on September 28, 2010. The new magazine, Lola, will be published monthly and will contain fashion, beauty and lifestyle. It will target women aged over 35 years old.
Did you know that QuePasa, the trilingual, Latino social network, is the only publicly traded social network. Financial blog Seeking Alpha comments on this here. Among all the frenzy around Facebook, Foursquare and other social networks it is interesting to see that QuePasa is the only company investors can bet on in a public exchange.
The Los Angeles Times Media Group's Hoy Fin de Semana is set to increase distribution from 500,000 to more than 700,000 households in Hispanic-dominant ZIP codes across the Los Angeles DMA beginning Saturday October 2nd. The 40% increase in the Spanish-language weekend publication's footprint targets the nation's largest Hispanic market.
Bruce Grainger {TOA}, Alejandro Magariños {Banco Itaú}, Fernanda Cohen {Capocha}, Mafe Vicente {Adconion}, André Gramorelli {F Nazca S&S}, Thiago Segundo {F Nazca S&S}, Luis Brusco {Furia}, Jose Maria Zas {American Express}, Manuel Francisco Pérez Muñoz {CIRT}, William Cabrera {Havas}, Jordi Guix {Havas}, Gabriel Blanco {Telefe}, Gustavo Ramos {Telefe}, Michael Connolly {MTV}
Bruce Grainger {TOA}, Alejandro Magariños {Banco Itaú}, Fernanda Cohen {Capocha}, Mafe Vicente {Adconion}, André Gramorelli {F Nazca S&S}, Thiago Segundo {F Nazca S&S}, Luis Brusco {Furia}, Jose Maria Zas {American Express}, Manuel Francisco Pérez Muñoz {CIRT}, William Cabrera {Havas}, Jordi Guix {Havas}, Gabriel Blanco {Telefe}, Gustavo Ramos {Telefe}, Michael Connolly {MTV}