Category

Hispanic Newspapers

Category

Download the presentations by speakers and panelists during the Fourth Annual Hispanic Digital and Print media Conference, NYC, Sept, 30, 2010. Download the presentations by speakers and panelists during the Fourth Annual Hispanic Digital and Print media Conference, NYC, Sept, 30, 2010. If you are a registered subscriber, simply enter your login with your email and password. If you are not registered, sign up here to download the presentations.

Read More

In late June an unprecedented event unfolded in the U.S. Hispanic media industry. A renowned journalist and columnist was arrested along with ten other people, including her husband, on charges of suspected espionage on behalf of the Russian Federation. As we know, the journalist in question was Vicky Pelaez, a columnist for El Diario/La Prensa, which is owned by ImpreMedia. The case led to widespread coverage in both English and Spanish-language media, and allowed us to see how U.S. Hispanic media and the U.S. English-language media and Latin American media can end up competing covering the same news.

Read More

Portada Interviewed Ginger Neal, SVP ImpreMedia Digital, about the state of the local search market, an area that is very hot both in the Hispanic and the general market (According to market research firm BIA/Kelsey, online local business advertising in the U.S. will grow to nearly $20 billion this year and is expected to reach $35 billion by 2014, read about it here). She tells us about impreMedia’s strategy in the area and gives an in-depth look at the relationship between publishing and advertising.

Read More

Bruce Grainger {TOA}, Alejandro Magariños {Banco Itaú}, Fernanda Cohen {Capocha}, Mafe Vicente {Adconion}, André Gramorelli {F Nazca S&S}, Thiago Segundo {F Nazca S&S}, Luis Brusco {Furia}, Jose Maria Zas {American Express}, Manuel Francisco Pérez Muñoz {CIRT}, William Cabrera {Havas}, Jordi Guix {Havas}, Gabriel Blanco {Telefe}, Gustavo Ramos {Telefe}, Michael Connolly {MTV}

Read More

Bruce Grainger {TOA}, Alejandro Magariños {Banco Itaú}, Fernanda Cohen {Capocha}, Mafe Vicente {Adconion}, André Gramorelli {F Nazca S&S}, Thiago Segundo {F Nazca S&S}, Luis Brusco {Furia}, Jose Maria Zas {American Express}, Manuel Francisco Pérez Muñoz {CIRT}, William Cabrera {Havas}, Jordi Guix {Havas}, Gabriel Blanco {Telefe}, Gustavo Ramos {Telefe}, Michael Connolly {MTV}

Read More

Get our e-letters packed with news and intelligence!