@Latin Content Marketing: Can Journalists and Brands Get Along?
A midmorning panel at the Latin Content Marketing Forum included two journalists and a marketer (Ford) who came together to talk about the role of
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A midmorning panel at the Latin Content Marketing Forum included two journalists and a marketer (Ford) who came together to talk about the role of
Miami-based Diario las Américas today became a morning newspaper and announced it will now be printed Monday through Sunday. Founded over 60 years ago, Diario las
While general market newspapers continue to suffer from circulation decreases, despite growth in digital subscriptions, this is not the case for Hispanic newspapers. Several Hispanic publications,
LatinWorks, Grupo Gallegos, Alma DDB and The Vidal Partnership won awards for having conceived the ‘Top 5 creative executions of 2013’ at the second annual U.S.H. Idea
impreMedia today is launching Quiero más fútbol, an interactive space designed to cater to the millions of U.S. Hispanic soccer fans. The Spanish-language site features news and
Did the Daily Deal sector go through a bubble when start ups like Groupon and LivingSocial ballooned to stardom and tried to revolutionize the sector a few
Attention journalists, bloggers and copy writers at ad agencies: The Associated Press just announced that it will no longer allow the term “illegal immigrant” or
Consumers are now spending more time with online media than they are with traditional forms of media. Globally digital including social media and mobile internet
Alternate delivery systems will become more important for many weekly magazines and community newspapers if the United States Postal Service goes through with its proposal
Utah’s Deseret News is closing the print edition of Okespañol, Portada has learned. Okespañol had not been profitable for three years and its publication will stop in
Liberty Tax Service and Los Angeles-based EC Hispanic Media are expanding their partnership to bring Hispanic consumers, high-value educational content. Through the partnership, Liberty Tax
Gannett, the largest U.S. newspaper publisher, increased its quarterly revenues for the first time since 2006. Net operating revenue totaled $1.52 billion in the third quarter
Ezequiel “Zeke” Montes, president of NAHP, passed away last Tuesday January 29, 2013. Montes was a pioneer in Hispanic print media and a crucial leader
Hispanic newspaper “El Especialito” has secured Puerto Rican reggaeton singer and actor Don Omar as a columnist. Don Omar’s column is called “Solo para Urbanos”
Miami´s El Diario de las Americas has been acquired by an investor group led by Nelson Mezerhane, a Venezuelan business man and former owner of Venezuelan news broadcast
“Can you save the information on a cederrón (CD-ROM)? In a moment, I’m doing zapeo (zapping). Okay, I’ll do it while I eat a sándwich“.
Quaker Oats, a division of Pepsi Co. is preparing to court younger, more diverse mothers, The New York Times reports. The big news for the Hispanic
Valpak Direct Marketing Systems will partner with YaSabe.com to enter the U.S. Hispanic market. YaSabe will enable users to find and discover Valpak coupons and special offers
In mid-November The Houston Chronicle’s La Voz de Houston added a second weekly home-delivered publication to its staple of Spanish-language newspapers. La Voz de Houston
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Jimmy “JD” González has been named VP