Content may be king but local content/media is the emperor. Gannett announced that it will add 12 to 14 pages of USA Today content each day to 35 of its newspapers.
Major Spanish media groups with presence in the United States and Latin America are going through tough times. A look at the P&L of Unidad Editorial, Grupo Prisa ,Grupo Planeta and Vocento. Plus, Prisa’s recently sold stake in V-Me was of 42%.
WHAT: The NHMA (National Hispanic Media Alliance) launched with the mission to be the leading Hispanic print media advocacy group in the nation. NHMA represents community based Hispanic publications and showcases the value of cultural relevance and the power of hyperlocal content. WHY IT MATTERS: Over the years industry observers have voiced their concerns about […]
impreMedia, the Hispanic news and information company in the U.S., confirmed today the appointment of Hernando Ruiz-Jiménez, Executive Vice President and General Manager, East Division and Damián Mazzotta, General Manager, West Division. Juan Varela also has been tapped as the new Content Director. All three join impreMedia’s Executive Committee and report directly to Francisco Seghezzo, COO. “The advertising industry […]
Jeremy Halbreich, Chairman & CEO at AIM Media Texas, has been a leading executive and entrepreneur in the Metro and Community newspaper market for many years. His latest venture, AIM Media Texas, owns several dailies and weeklies in Texas, including Hispanic publications in the Rio Grande Valley.
Circulation increases among Spanish-language newspapers in the U.S. are not an exception. In fact, they are almost a norm. Just last week Portada heard about two Hispanic newspapers who are substantially increasing their circulation: The San Diego Union Tribune’s Enlace and Excelsior, published by the OC Register in Orange County. What is behind these circulation […]
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Alejandro “Alex” Sánchez is joining EPMG as Executive Vice President and Director of Hispanic Media and Custom Publishing. Sánchez’s main focus will be put on driving growth in digital and print integrated platforms. He will oversee EPMG’s national sales team. Sanchez joins EPMG, a leading print and digital media placement firm in the multicultural space, […]
A Utah journalist is launching a Spanish-language newspaper in Utah. Reinaldo Escobar says The Spanish Times is filling a need for the state’s Latino community after two Spanish papers operated by the Deseret News and The Salt Lake Tribune closed in recent years. Escobar used to work for the Deseret News’ publication, El Observador de Utah. El […]
What? Diario las Americas, which earlier this year was acquired by a Venezuelan Entrepreneur, redesigned its print and digital editions. Why it matters: Some Hispanic newspapers are in need of a redesigns, particularly as it relates to their digital and mobile presence. Diario las Americas’ print and digital redesign, as well as its recent executive hires, […]
The Associated Press scraped the term ‘illegal immigrant’ from its stylebook in April, but it does not seem the editors and software engineers at Google read the widely known stylebook, at least until very recently.
Advertising Technology providers continue to work in order to better integrate the off-line and digital media worlds, particularly as it relates to facilitate e-commerce transactions that origin on broadcast or print media. According to the 2013 Mobile Consumer Insights study conducted by Jumio, a mobile payment validation service, 47% of people are put off by […]
In a surprise announcement on Monday afternoon the Washington Post said Amazon CEO Jeff Bezos is buying the storied newspaper and its publishing business. The deal includes The Washington Post and other publishing businesses, including Spanish-language weekly El Tiempo Latino, the Express newspaper, The Gazette Newspapers, Southern Maryland Newspapers, Fairfax County Times, and Greater Washington […]
International Business Times (IBT) is buying the online property of Newsweek, newsweek.com. The site will return to the www.newsweek.com site in the coming weeks. IBT Media said the purchase doesn’t include The Daily Beast.
Anibal Torres has left Mundo Hispanico, the weekly Spanish-language newspaper in Atlanta, GA owned by the Atlanta Journal Constitution (Cox Communications). Torres has been working as the publisher of El Mundo Hispanico for the last six years. “I enjoyed my six years in Atlanta leading a great team of professionals.,” Torres tells Portada. “We substantially […]
Al Dia Texas’ Penni Barton: “Clients think about marketing from the store back and about closing the sale at retail”
Penni Barton just started in her new position as Publisher of Al Dia Texas. Portada interviewed Barton on her approach and objectives as the new leader of the Dallas, Texas, Hispanic newspaper. The Integer Group, where you worked until recently, is specialized in shopper and retail marketing. What insights did you gain there that are […]
UPDATED: Athlon Sports acquires rights to American Profile, becomes largest publisher of Newspaper distributed Mags
Athlon Sports Communications, Inc. and PGOA Media American Publishing Group announced a partnership agreement for Athlon to acquire the rights to publish PGOA print properties, American Profile, Relish, and Spry magazines. PGOA Media will retain the digital properties of the three brands—americanprofile.com, relish.com and spryliving.com—as well as its other web properties, moneyliving.com, dailyparent.com, PGOA Studios, the Relish Daily Dish mobile app […]
Spanish-language media was the big exception in the Q2 2013 Kantar advertising expenditures figures, being the only media that substantially grew compared to the same period of 2012. Interestingly the Kantar figures also included a 1.4% increase in Spanish-language newspaper advertising. Hispanic newspapers continue to distance themselves from the general market newspaper malaise, partly because […]
Tribune’s move confirms a trend as other large media companies are spinning off their high growing broadcast assets and keeping their publishing properties in a different unit. News Corp spun off its publishing arm in June. Belo spun off its broadcast and publishing units a few years ago and recently its Broadcast unit was sold […]
Among all the positive news (hype?) about the growth of English-language media targeting the Hispanic population, let’s not forget one thing: Spanish-language media advertising is the only very bright spot in the overall U.S. advertising landscape as the just published Q1 2013 figures from Kantar show. The data on the below table speaks for itself. Advertising […]