Hispanic Newspapers

Local Search Provider YaSabe partners with Atlanta’s Mundo Hispanico

What:  Hispanic Local Search Provider Ya Sabe is partnering with Atlanta’s Hispanic newspaper Mundo Hispanico to create Mundo Local. Mundo Local  will offer unique bilingual and culturally-relevant content for more than half a million Hispanics living in Atlanta. Why it matters: Hispanic newspapers often have a strong local presence both in terms of the end-audience as regarding strong connections with local advertisers. They […]


impreMedia’s Juan Varela: “We are trying to redefine the concept of a quality popular Newspaper.”

impreMedia’s New York daily newspaper El Diario just revealed a new editorial design and format. Portada asked Juan Varela, VP Content at impreMedia and the brain behind the redesign, about the “new” El Diario. Varela joined impreMedia as VP of Content in 2013. In this role, Varela is responsible for content creation across all of impreMedia’s […]


Hoy Fin de Semana to be distributed in La Bolsa Azul, circ. jumps to 1.4 million

What: Hoy Fin de Semana, the weekend home-delivered newspaper published by Tribune’s Hoy in Los Angeles, Chicago and Philadelphia, will now also be distributed within La Bolsa Azul, a polybag that is door-delivered  in Tijuana and Mexicali on the Mexican-U.S. (California) border. Why it matters: National Advertising Sales for La Bolsa Azul will now be handled by […]


Are Hispanic Newspapers growing? Yes! Here are 3 Examples

While most English-language newspapers are retrenching, it is striking how time and time again we get news from Hispanic targeted newspaper publishers who are expanding circulation or even launching new publications. Earlier this week we reported that Freedom is launching  “Unidos en el Sur de California”  with a 300,000 plus circulation. Here three more examples: Hoy’s Los Angeles new weekly Hoy Deportes, CentroTampa and AIM Media Texas’  El Extra  in the Rio Grande Valley.


Hilda Garcia is Entravision’s new VP Multimedia Content & Community Development

Hilda García has been appointed VP of Multimedia Content & Community Development for Entravision, Portada has learned. García was most recently VP of Multiplatform Content and Information and Digital Content Director for ImpreMedia, based in New York City. Garcia’s first day at Entravision is April 1. She will be moving to California, where the company is headquartered […]


Freedom launches Unidos with a circ. of 323,000, its first Hispanic project (UPDATED)

Freedom Communications, the company led by Aaron Kushner, who is big believer in print media, is launching Unidos en el Sur de California, a new Spanish-language weekly newspaper for Southern California. The new newspaper with a circ. of 320,000 plus is scheduled to debut Friday March 21.  Since it was acquired by a private equity Group, Freedom Communications is practically the only major U.S. media company who is heavily investing in expanding its print media properties. This is the first Hispanic specific project they are undertaking.


EPMG Hispanic Newspaper publishers introduce Parenting Content site

What: LionHeartDigital (LHD), the Hispanic newspaper network backed by multicultural advertising placement firm EPMG, just introduced MamayFamilia, a Spanish-language parenting content site. Other products in other verticals are under way. Why it matters: The share of Hispanic newspapers in the Hispanic digital ad market is relatively low (compared to the share general market newspapers have in the overall […]


Valassis sold to Harland Clarke: No major changes expected

Valassis, a company that has substantial weight in U.S. direct marketing as well as in the newspaper pre-print market, recently announced an agreement to be acquired by Harland Clarke Holdings,  an integrated payment solutions and marketing services provider, who will take Valassis private. Rob Mason, president and chief executive officer of Valassis, said in a prepared […]


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