Starting Monday July 28 commuters going into Manhattan from Queens, Brooklyn, Bronx and New Jersey will have a new daily free newspaper to choose from: Quiubo! (Spanish coloquial for “What’s up?”), a free newspaper targeting the Hispanic population. The new Spanish-language publication will have an average page count of 20 pages and an initial circulation of 12,000 Monday to Friday.
With no less than seven Latin American teams, including Mexico, qualifying for the second round of the World Cup in Brazil and, let’s not forget Team USA, World Cup Marketing and Advertising Opportunities are still being soicold. How some digital and print media properties are capitalizing on the opportunity.
What: Hispanic Local Search Provider Ya Sabe is partnering with Atlanta’s Hispanic newspaper Mundo Hispanico to create Mundo Local. Mundo Local will offer unique bilingual and culturally-relevant content for more than half a million Hispanics living in Atlanta. Why it matters: Hispanic newspapers often have a strong local presence both in terms of the end-audience as regarding strong connections with local advertisers. They […]
impreMedia’s New York daily newspaper El Diario just revealed a new editorial design and format. Portada asked Juan Varela, VP Content at impreMedia and the brain behind the redesign, about the “new” El Diario. Varela joined impreMedia as VP of Content in 2013. In this role, Varela is responsible for content creation across all of impreMedia’s […]
ImpreMedia, the Hispanic news and information company in the United States, has unveiled a new reader product for its brand, El Diario, the nation’s longest-publishing spanish-language daily newspaper, with a renewed commitment to better address the needs of the Latino community and continue to serve as “El Campeón de los Hispanos,” (The Champion of Hispanics).
Multicultural media partner EPMG has announced they have partnered with impreMedia, the Hispanic news and information company, to launch the most comprehensive print, digital and experiential 2014 World Cup program to date.
Major newspaper companies are funding a new US $14.5 million round of investment into Wanderful Media, a service that digitizes and distributes the preprints (FSIs) that go out every weekend in local papers across the United States.
U-T San Diego has announced that Enlace Extra, U-T’s product in Tijuana and Mexicali and an extension of Spanish language publication Enlace, will now be featured as the U-T’s primary ad buy option for distribution in Mexico.
Alexandra Villoch is the new president and publisher of the Miami Herald Media Company, which publishes the Miami Herald and the Spanish-language El Nuevo Herald newspapers,to be effective this month.
Time Warner Inc. it’s spinning off parent company Time Warner with US $1.4 billion in debt. The financing will be used to buy Time Inc.’s U.K. operation, IPC Media.
Quad/Graphics has announced this week it’s buying Minnesota-based Brown Printing from from German printing and publishing parent company Gruner + Jahr for US $100 million. The acquisition is expected to expand Quad’s magazine and catalog printing business significantly and add Brown Printing’s clients and employees to Quad.
Hoy Chicago is entering broadcasting with the upcoming launch of Hoy Noticias MundoFox 13, a Spanish-language daily newscast in partnership with MundoFox starting on April 18. Print and digital media properties like Hoy Chicago want to extend their brands to audiovisual media (broadcast and online media) to offer advertisers a larger reach.
What: Hoy Fin de Semana, the weekend home-delivered newspaper published by Tribune’s Hoy in Los Angeles, Chicago and Philadelphia, will now also be distributed within La Bolsa Azul, a polybag that is door-delivered in Tijuana and Mexicali on the Mexican-U.S. (California) border. Why it matters: National Advertising Sales for La Bolsa Azul will now be handled by […]
While most English-language newspapers are retrenching, it is striking how time and time again we get news from Hispanic targeted newspaper publishers who are expanding circulation or even launching new publications. Earlier this week we reported that Freedom is launching “Unidos en el Sur de California” with a 300,000 plus circulation. Here three more examples: Hoy’s Los Angeles new weekly Hoy Deportes, CentroTampa and AIM Media Texas’ El Extra in the Rio Grande Valley.
Hilda García has been appointed VP of Multimedia Content & Community Development for Entravision, Portada has learned. García was most recently VP of Multiplatform Content and Information and Digital Content Director for ImpreMedia, based in New York City. Garcia’s first day at Entravision is April 1. She will be moving to California, where the company is headquartered […]
Freedom Communications, the company led by Aaron Kushner, who is big believer in print media, is launching Unidos en el Sur de California, a new Spanish-language weekly newspaper for Southern California. The new newspaper with a circ. of 320,000 plus is scheduled to debut Friday March 21. Since it was acquired by a private equity Group, Freedom Communications is practically the only major U.S. media company who is heavily investing in expanding its print media properties. This is the first Hispanic specific project they are undertaking.
Hearst Corporation, whose holdings include Cosmopolitan magazine and an ESPN stake, will produce a healthcare division called Hearst Health.
What: LionHeartDigital (LHD), the Hispanic newspaper network backed by multicultural advertising placement firm EPMG, just introduced MamayFamilia, a Spanish-language parenting content site. Other products in other verticals are under way. Why it matters: The share of Hispanic newspapers in the Hispanic digital ad market is relatively low (compared to the share general market newspapers have in the overall […]
Valassis, a company that has substantial weight in U.S. direct marketing as well as in the newspaper pre-print market, recently announced an agreement to be acquired by Harland Clarke Holdings, an integrated payment solutions and marketing services provider, who will take Valassis private. Rob Mason, president and chief executive officer of Valassis, said in a prepared […]
Texas is the second largest state in terms of population and GDP (both after California). As importantly, Texas has the strongest growing economy of all big states. According to the Bureau of Economic Analysis (BEA), the Texas economy grew by 4.8% in 2012 mostly fueled by oil and mining driven businesses but also by professional, […]