Industry observers asked by Portada note that it is only a matter of time until the Los Angeles Times, owned by Tribune Publishing, buys financially troubled Freedom Communications or, at least, its most coveted asset the Orange County Register. Why is Tribune Publishing interested in Freedom’s assets and what would a consolidation mean particularly to Hispanic media?. 4 key questions we look at.
What: New York Times Co. has released its Q3 profits beating analysts expectations with Net income of US$9.42 million( 6 cents a share) comparing to a loss of US$12.5 million, or 8 cents, a year earlier. Why it matters: Print ad revenue fell 1 %( better than the 12.8% decline in the second quarter). Interestingly digital advertising declined by […]
EC Classifieds, the English-language shopper launched by EC Hispanic Media in July, is increasing its circulation to 135,000.
EPMG’s Trevor Hansen: “The Spend Adjustment is not Just for Hispanic Newspapers, But for Circulars as a Whole.”
As EPMG is the partner that works directly with Walmart to support their Multicultural circular programming, Portada is providing this exclusive interview with Trevor Hansen, CEO of EPMG, to discuss Walmart’s multicultural Insert program as well as the state of the Multicultural Newspaper industry.
Walmart’s Every Day Low Prices (EDLP) policy is having a clear impact on advertising in multicultural media. The Bentonville, Arkansas, retail giant is scaling back TV advertising, newspaper circulars and in-store displays in an effort to refocus on EDLP. What Javier Delgado Granados, Multicultural Marketing Director at Walmart and Hispanic media executives have to say.
EC Classifieds’ inaugural edition is hitting the streets today July 1, 2015 with 95,000 copies at distribution points in the areas of Bakersfield, Orange County and Inland Empire. The new publication was created after the Penny Saver closed its doors in late May, leaving more than 678 employees out of work and many companies with decreased options for reaching local customers. Portada talked to Martha de la Torre, CEO of El Clasificado, about the new publication and its growth prospects.
A.H. Belo Corporation, the company that publishes the The Dallas Morning News and Spanish-language weekly Al Dia has gone through quite a few changes. Last year it sold its Riverside, CA, newspaper The Press Enterprise including its Spanish-language weekly La Prensa, to Freedom Communications. The proceeds of that sale have been invested mostly into acquiring Dallas/Ft. Worth and the larger Texas market oriented digital marketing and event companies.
The Wall Street Journal is rolling out its first mobile-only product, a paid, digest-style news app that consolidates digital and reconfigures its newsroom through staff buyouts.
The US $85 million Tribune is spending amount to a relatively high valuation for print properties, reflecting the value of the Southern California print and digital franchise. While smaller than the English-language publications of the Union Tribune, Tribune is also adding the Spanish-language weekly Enlace as well as s a weekly Spanish language lifestyle and entertainment magazine, Vida Latina San Diego. Tribune Publishing now owns a substantial portfolio of Southern Californian properties targeting the Hispanic Population.
What: Hoy Los Angeles, the Los Angeles Tribune owned, Spanish-language newspaper and website is introducing a new digital platform. Why it matters: Digital Monetization is still a challenge for many (Hispanic) newspapers. Hoy Los Angeles will now be a part of the the overall CMS (Content Management System) of the Los Angeles Times. Hoylosangeles.com is […]
The Los Angeles Times has announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century.
>Spanish-language UNIDOS en el Sur de California is expanding its distribution through news racks and retail locations in high-density Hispanic communities in Orange County, western Riverside and San Bernardino counties, and eastern Los Angeles County beginning Feb. 6.
AP&P Solutions, a provider of integrated Digital and Traditional Media Solutions, announced the appointment of Mike Cano as President. In his new role, Cano will lead the company including its Out-of-Home/In-Store Digital TV Network, Print, Online, Mobile and Events.
Gannett is folding its USA Weekend edition. The December 28 edition will be its last. Larry Kramer, president and publisher of USA Today wrote in a memo to Gannett employees on Friday.
Freedom Communications, the parent company of the Orange County Register and the Riverside Press-Enterprise, is laying off about 100 non-newsroom employees and eliminating unprofitable publications such as OC Register Magazine today.
Anita Grace Ad Execs recently took over ad sales representation for AIM Texas Rio Grande Valley (RGV) Hispanic publications including El Nuevo Heraldo de Brownsville as well as Extra newspaper for regional and national advertising sales. Minneapolis, MN based Anita Grace Ad Execs also represents La Voz de Phoenix, AZ, El Sol, Salinas, CA, Unidos en el […]
Jeff Bezos, Amazon CEO, wants to turn the Washington Post into a national publication.To do so, he’s planning to use his Amazon product the Kindle to aid in the newspaper’s needed growth.
Aaron Kushner, CEO of Freedom Communications, said that he will evaluate “in the next few weeks” whether the Los Angeles Register can have a viable future as a daily. The Los Angeles Register was launched in April of this year in the Los Angeles, CA, market, where it competes with other dailies including the Los Angeles Times.
>The Gannett Co. (GCI), owner of USA Today, is about to buy out the 73% of Cars.com that it doesn’t already own for US $1.8 billion, said Bloomberg according to a person familiar with the matter.
Contrary to general market newspapers many Hispanic newspapers are growing their circulation. Is this fact appealing enough for national and regional advertisers? A high quality panel at Portada’s 8th Annual Hispanic Advertising and Media Conference will explore the above and other questions. Panelists will include Isabella Sanchez, VP Media Integration at Zubi Advertising and Verizon’s Director of Multicultural Advertising Oscar Madrid.