Hispanic Newspapers

If Tribune Publishing Buys Freedom’s Assets, What Will this Mean for Hispanic Media?

Industry observers asked by Portada note that it is only a matter of time until the Los Angeles Times, owned by Tribune Publishing, buys financially troubled Freedom Communications or, at least, its most coveted asset the Orange County Register. Why is Tribune Publishing interested in Freedom’s assets and what would a consolidation mean particularly to Hispanic media?. 4 key questions we look at.


How a Hispanic Publisher Follows into the Penny Saver’s Footsteps

EC Classifieds’ inaugural edition is hitting the streets today July 1, 2015 with 95,000 copies at distribution points in the areas of Bakersfield, Orange County and Inland Empire. The new publication was created after the Penny Saver closed its doors in late May, leaving more than 678 employees out of work and many companies with decreased options for reaching local customers. Portada talked to Martha de la Torre, CEO of El Clasificado, about the new publication and its growth prospects.


How A.H. Belo is Turning into a Community Focused Marketing Services Company

A.H. Belo Corporation, the company that publishes the The Dallas Morning News and Spanish-language weekly Al Dia has gone through quite a few changes. Last year it sold its Riverside, CA, newspaper The Press Enterprise including its Spanish-language weekly La Prensa,  to Freedom Communications. The proceeds of that sale have been invested mostly into acquiring Dallas/Ft. Worth and the larger Texas market oriented digital marketing and event companies.


ANALYSIS: Tribune Gets a Major Hispanic Footprint in SoCal after the Purchase of San Diego’s UT

The US $85 million Tribune is spending amount to a relatively high valuation for print properties, reflecting the value of the Southern California print and digital franchise. While smaller than the English-language publications of the Union Tribune, Tribune is also adding the Spanish-language weekly Enlace as well as s a weekly Spanish language lifestyle and entertainment magazine, Vida Latina San Diego. Tribune Publishing now owns a substantial portfolio of Southern Californian properties targeting the Hispanic Population.


Hoy Los Angeles Introduces New Digital Platform

What: Hoy Los Angeles, the Los Angeles Tribune owned, Spanish-language newspaper and website is introducing a new digital platform. Why it matters: Digital Monetization is still a challenge for many (Hispanic) newspapers. Hoy Los Angeles will now be a part of the the overall CMS (Content Management System) of the Los Angeles Times. Hoylosangeles.com is […]


What is the future of Hispanic newspapers? Find out at #Portada14!

Contrary to general market newspapers many Hispanic newspapers are growing their circulation. Is this fact appealing enough for national and regional advertisers? A high quality panel at Portada’s 8th Annual Hispanic Advertising and Media Conference will explore the above and other questions. Panelists will include Isabella Sanchez, VP Media Integration at Zubi Advertising and Verizon’s Director of Multicultural Advertising Oscar Madrid.


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