Ford sponsors Vanidades Tech Guide iPad App
Ford’s new model Fusion 2013 is sponsoring a new app for the iPad introduced by Televisa’s Vanidades Magazine.The App features an interactive guide on the latest and most
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Ford’s new model Fusion 2013 is sponsoring a new app for the iPad introduced by Televisa’s Vanidades Magazine.The App features an interactive guide on the latest and most
Glam Belleza Latina, the quarterly spinoff of Conde Nast’s Glamour, will hit newsstands on March 5, the New York Post reports. Jennifer Lopez will grace the new magazine’s cover. The
The U.S Magazine market will change substantially if the acquisition of Time Inc by Meredith Corporation is confirmed in the next few days. Many questions
Conde Nast is creating products specifically targeting the U.S. Hispanic audience. After Hearst last year introduced Cosmopolitan Latina, which will become a quarterly in 2013, now
A summary for Advertising Agencies, Corporate Marketers and Media Sales Executives, to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
It’s the first question anyone related to marketing to the more than 50 million of Hispanics in the U.S. deals with: Should market in Spanish, English or both? If this is such an important question why is approximately 90% of U.S. Hispanic advertising done in Spanish?
In our continued effort to best serve our audience, today we introduce a new section of Breaking Ads called “Top 10 New Campaigns in Hispanic Magazines”.
David Taggart worked for many years as Televisa Publishing’s General Manager and Group Publisher out of Miami. He left Televisa in 2008 to become Managing Partner at CC Studios. Portada caught up with him to ask him about his current professional activities and his views on the media and advertising market.
Two important campaigns targeting the Hispanic population have been introduced this week
Hispanic magazine ad spending is up 29.8% through the first half of 2011 (same titles basis), according to HispanicMagazineMonitor estimates released by Media Economics Group.
Total measured advertising expenditures in the first nine months of 2009 dropped by 14.7 percent as compared to the same period in 2008. Spanish Language Media declined around 20%.
A Q&A with Ruth Gaviria, VP Meredith Hispanic Ventures, on the digitizing of their magazines, event marketing, the latest advertising trends and more…
It’s no secret that the Hispanic newspaper industry, like the general market newspaper industry, has weathered some tough times recently.
How has the Market for Insert Media evolved over the last few years? How much do advertisers spend in it? What types of insert media are there? And what programs are there for Advertisers to choose from? Do they have online extensions? Portada’s editorial team tackles these questions and more…
Banks led in national advertising within the Financial category in Hispanic Magazines and Newspapers during the first quarter of 2008, according to Portada Ad-tracking.
Intramed Group & Sudler and Hennessey produce materials for Hispanic patients, their doctors and their advocates.
Procter & Gamble, or “San Procter” how the CPG companies is called by some Hispanic magazine insiders, is the largest Advertiser in Hispanic Entertainment Magazines and Packaged Goods the largest category, this is what a look at 2007 Advertising Activity in the Five Top Hispanic Entertainment Magazines (People en espanol, Latina, TV y Novelas, Vanidades and Mira) reveals . Portada Ad-Tracking also finds Fruit of the Loom, Goya and Armani among the top 50 brands. Check out the other ones.
Provides Hispanics with health information resource.
How is 2008 Advertising Growth Shaping Up?
Editorial Televisa becomes Televisa Publishing in U.S. and Puerto Rico.