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Hispanic Magazines

Time Inc. and Outbrain ink exclusive US$100 million multi-year global deal

Magazine publisherTime Inc. and Outbrain Inc., a global content discovery platform, have announced an exclusive multi-year agreement that will see Time Inc. enhance its digital strategy by deploying the full suite of Outbrain’s solutions for seamlessly surfacing content that is relevant to audiences across its global portfolio. The partnership is worth more than US $100 million for Time Inc. over the course of the agreement.

CNET’s new Print Magazine, not in Spanish for now

CNET, which began life as a digital consumer portal of news, information and reviews largely generated from tech magazines that are barely still available in print, is now a print magazine. The publisher, which is now a part of CBS’ CBS Interactive division, has unveiled plans to launch a new quarterly print Cnet Magazine with a Nov. 3 premiere issue cover date, hitting newsstands in the U.S. and Canada now.

Meredith takes over Martha Stewart Living Non-Editorial Business

Through a 10-year licensing agreement, Meredith Corp. will take over Martha Stewart Living OmnimediaInc. flagships Martha Stewart Living and Martha Stewart Weddings brands business operation, including all non-editorial functions of the brand—ad sales, marketing, circulation, distribution and production beginning Nov. 1. The arrangement includes the U.S. and Canadian editions.

Madelin Bosakewich leaves Televisa Publishing and Digital

Madelin Bosakewich has left Televisa Publishing and Digital in Miami where she worked as U.S. Regional Sales Manager overseeing Televisa Publishing and Digital’s Sales Team. Sergio Carrera, Director General USA & Puerto Rico at Televisa Publishing and Digital tells Portada that he will be taking over Bosakewich’s duties until a new executive is hired to replace her.

Momtastic to launch a Latina Section sponsored by American Family Insurance

Momtastic, a destination offering inspiration and solutions for family and life, has announced the launch of the new Momtastic Latina section, sponsored by American Family Insurance (AFI). Speaking directly to the Momtastic’s rapidly growing Hispanic readership, the Latina section launch coincides with Hispanic Heritage Month, and incorporates American Family Insurance’s initiative, Por Ellos, Si Podemos (Because of Them, We Can).

Tribune Publishing

Tribune Publishing spins off, which Newspapers will it acquire?

The Tribune Co. completed the spinoff of its newspaper business and changed its name to Tribune Media Company separating its broadcasting and entertainment assets from the Chicago Tribune,  Los Angeles Times , six other daily newspapers as well as the Spanish-language daily (Chicago) and weekly (Los Angeles) Hoy and associated Hispanic properties. Jack Griffin, CEO of Tribune Publishing, last week said that the “the overarching objective of his company “is to reestablish growth in the top line revenue”. That includes acquiring newspapers. But which ones?

Meredith

Meredith launches “Parents Latina”: What do media buyers have to say?

Meredith Corporation will launch the new English-language magazine “Parents Latina” with a circulation of 700,000, aimed to serve the growing population of English-speaking U.S. Hispanic millennial mothers. The magazine will be launching in Spring 2015 and complement Meredith’s existing Spanish-language brand, Ser Padres.

Quad, the largest printer in Latam, acquires Brown Printing Company

Quad/Graphics has announced this week it’s buying Minnesota-based Brown Printing from from German printing and publishing parent company Gruner + Jahr for US $100 million. The acquisition is expected to expand Quad’s magazine and catalog printing business significantly and add Brown Printing’s clients and employees to Quad.

Quinceanera

Mexico’s Grupo Plexon enters U.S. Quinceañeras Market

Most Hispanics, approximately 70%, are of Mexican origin. Quinceañeras events are important to this audience. The average quinceañera celebration costs upward of U.S. $15,000.The Quinceañera expo and media sector is very fragmented and there is potential in economies of scale and in monetizing a national platform for advertisers.