Marketer and producer of Hispanic soccer programs in the U.S. BRC Group has announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans. JUGOtv has partnered with some of Mexico’s greatest stars like Rafa Marquez, Luis Garcia and Ramon Ramirez, to bringing Mexican soccer and its stars closer to their fans in the U.S.
NBCUniversal, a division of Comcast Corporation, has announced the acquisition of DreamWorks Animation for US$3.8 billion.Following the completition of the transaction, expected to close by the end of 2016, DreamWorks Animation become part of the Universal Filmed Entertainment Group and DreamWorks Animation CEO and co-founder Jeffrey Katzenberg will become Chairman of DreamW
Felix Palau, Tecate’s VP, talks about why the Mexican beer is going after U.S.-Hispanic Millennials, and why the brand chose the sports of boxing and soccer as its focus in engaging with new consumers.
Honey Maid, a Mondelēz International brand, has released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing american culture.The new integrated marketing campaign will run on television and social media. In addition, the company is introducing the browser app Wholesome Button to allows users experience the Internet through the lens of acceptance and positivity. Carat is Honey Maid’s media agency.
NBC UNIVERSO, the entertainment and sports cable channel for Latinos, has announced it has acquired from AMC the exclusive television rights to air the hit apocalyptic series “The Walking Dead” in Spanish in the United States. This will mark the first time the series will air in Spanish on U.S. television and other platforms*.
What: Telecom Giant Altice has acquired Cablevision in a US$9 billion deal. Why it matters: Altice will inherit 2.78 million broadband…
What: MundoMax, U.S.-based Spanish-language broadcast network owned and operated by RCN Television Group, has pertenered with Meruelo Media in Los Angeles and Houston.…
What: Azteca America has joined forces with Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative…
James M. McNamara, Chairman of Panamax Films and Pantelion Films, will be a keynote speaker at AHAA’s Annual Conference next week. Portada interviewed Mc Namara ahead of this speaking engagement to ask him about the evolution of the marketplace, motion picture marketing, TV Everywhere, SVOD and more…
An increasing number of traditional off-line properties are leveraging their brand names with online video efforts. This is also definitely the case for Magazine Media. How PEOPLE en Español is using its new online video property La Esquina, according to publisher Monique Manso. 4 key points to know.
Yesterday morning HBO Chairman and CEO Richard Pepler said that HBO will launch a stand-alone, over-the-top service that would allow consumers to watch HBO content without having a cable subscription. Whether HBO Latino will be part of this initiative is still to be determined. But Portada’s Susan Kuchinskas played what-if and asked several experts on their thoughts on an OTT HBO Latino.
Portada interviews Michael Schwimmer, CEO at NuvoTV, to ask him about the latest developments on the NuvoTV-Fuse integration and the centrality of the multicultural consumer to both NuvoTV and Fuse.
ESPN has reached a nine-year, multiplatform agreement with the National Basketball Association, beginning with the 2016-17 season, which will significantly enhance the company’s NBA rights and content offerings.
Maker Studios, a multi-channel network owned by Disney, has announced the signing of an exclusive deal that will allow Latino-focused MCN MiTú Network to create original branded content targeting the Hispanic market.The deal comes after MiTú raised US $10 million in second-round funding led by Upfront Ventures, one of the original investors in Maker Studios.As part of this new partnership, Maker will have access to MiTú’s Hispanic talent base and will produce short-form content in both English and Spanish. MiTú claims to have 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels on YouTube.
Brazil’s Globosat and Colombia’s Caracol TV, Two major Latin America’s broadcasters, have signed a Memorandum of Understanding to launch a Spanish-language pay-TV channel in the United States in 2015. This will be Globosat’s most ambitious international expansion to date.
RRsat Global Communications Network Ltd., a leading provider of digital media services, including content management and global distribution services to the broadcasting industry, has announced the signing of a seven year agreement with Cisneros Media, producer of Spanish-language content in the Americas, as well as the owner and operator of Pay-TV channels in the region.
Hulu, the website and over-the-top (OTT) subscription service offering ad-supported, has launched 7 top titles from spanish-language broadcaster MundoFOX – including the current season of El Mariachi, to boost its Spanish programming lineup.
El Rey Network executives has announced that Austin, Texas will be home to the production and corporate headquarters for the new English-language cable network founded by filmmaker Robert Rodriguez.
What: ¡HOLA! TV, a new Spanish-language TV channel that reflects the lifestyle and entertainment content of iconic magazines ¡HOLA! and…