The fate of multicultural marketing is a hot-button topic, with some saying it’s officially “dead” and others arguing that it…
Media agency GroupM is leading the New Majority Ready™ Coalition which also includes Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom.
Digo Hispanic Media and NGL Collective have announced an exclusive partnership. NGL’s Studio division will create custom content that will be anchored on Digo’s network of publishers and culturally relevant sites.
H Code has announced it has signed an exclusive partnership with the largest media conglomerate in Perú, Grupo El Comercio. We talked to Pablo Rivera, VP of Publisher Development at H Code, about the strategy behind this deal and what’s next for H Code.
For years, large chains have targeted Hispanic grocery shoppers by adding a special aisle with items from their home countries. These days, diversity and globalization demand a more integrated approach.
Eugene Santos, Senior Manager, Advertising & Marketing, Multicultural at Kia Motors gave Portada his key insights on automotive brand marketing and how to gain Hispanics’ hearts.
We talked to Caro D’Antuono, VP of Marketing at Northgate Markets, Robin Garfield, SVP of Research and Scheduling for CNN, Roxane Garzon, Media Director at Casanova and Frances Rubio, Multicultural Marketing Analytics Associate Director for GroupM about their thoughts on the 2020 Census and the question of immigration.
Standard Media Index has revealed that ad revenue from Hispanic television networks remained flat at $2.1 billion during the full 2017-18 broadcast season.
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Relationships between brands and consumers are highly dependant on the consumer’s attitudes and passion-points, and in the case of Hispanics, acculturation plays an important role.
We talked to brilliant members of Portada’s Council System to find out where they think the industry of marketing is heading in the immediate future. In view of the accelerated pace at which the industry is evolving, companies need to get ready for what is coming in marketing.
IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.
AT&T obtained approval from the Department of Justice to acquire Time Warner for US $85 million after a six-week trial. This was the first time in four decades that the government directly intervened in a vertical merger, gaining the attention of corporations who feared a change in the course of the history of the media industry.
Last Thursday at Portada Los Angeles, select speakers got together to discuss how all marketing is now multicultural marketing. Panels included varied topics ranging from taxes to Hollywood, attendees got a glimpse of what’s next for the Latino market.
Tú Cuentas, the platform dedicated to US Hispanics’ opinions on products and services, has revealed the results of their latest study. We at Portada talked to Olga Bueno, founder and CEO, about the key findings.
MiLB has announced its 2018 campaign aimed to reach US Hispanic communities, “La copa de la diversión.”
Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.
A new Packaged Facts report shows more than half of Hispanics mainly buy natural/organic when grocery shopping, which creates opportunities for shops and grocery stores to reach that segment of the population more effectively