José Villafañe Reflects About His Time at Nueva Network
José Villafañe, founder of Nueva Network, recently sold his stake in the company and tells Portada about his experience and what he recommends to media entrepreneurs.
José Villafañe, founder of Nueva Network, recently sold his stake in the company and tells Portada about his experience and what he recommends to media entrepreneurs.
Relevant+ next evolution stage bets on Hispanic Healthcare Marketing solutions which drive cultural relevance, improve health literacy, and empower Latino communities through media, data, and platforms like the just launched Healthy Vibras.
In the heart of Miami, a groundbreaking partnership between The Underline—the city’s ambitious 10-mile linear park—and Inter&Co, a financial super app, is reshaping community engagement.
How will a new Trump presidency impact multicultural marketing? 9 things you need to know.
Hispanic Marketing: Buchanan’s current #ComoLoDigas marketing campaign exemplifies creativity in Hispanic marketing in 2024 and beyond. The Hispanic population is very heterogeneous, so how can all U.S. Hispanics be engaged via just one campaign? Linda Lagos Morales, Director of Buchanan’s Whisky*, tells us how.
As the countdown to FIFA World Cup 2026™ begins, Miami is not only gearing up to host one of the world’s largest sporting events but
With Ronaldinho leading the charge as the city’s ambassador, Miami is not only poised to host an unforgettable tournament but also to seize business opportunities that will leave a lasting legacy.
The growth of Hispanic-owned businesses is the number one goal of the USHCC, a business advocacy group representing more than 5 million U.S. Hispanic-owned businesses. USHCC recently hosted its Legislative Summit with several national elected officials and business leaders. USHCC President & CEO Ramiro Cavazos talked to Portada about the expected outcome of the Legislative Summit.
Impremedia, the leading Hispanic news and information company, and publisher of the two main newspapers in Spanish in the United States, La Opinión and El Diario, issued an open letter calling advertisers and media agencies to end the discrimination of Hispanics Audiences and the media serves that serves them.
According to the first quarter 2021 financial report of the Match Group, the world’s biggest dating services provider, growth in North America average subscribers was primarily driven by dating services Tinder, Hinge, BLK, PlentyOfFish, and Chispa. Julia Estacolchic, Director, Brand Marketing, Match Affinity at Match, leads brand marketing for several brands including Chispa, the dating app for Hispanics in the U.S. Portada talked to Estacolchic to understand how her marketing efforts are impacting the above cited subscriber growth.
CNN 5 Cosas brings listeners the day’s top headlines. The news brief is CNN en Español’s most popular audio product to date, with more than 1.5 million monthly downloads on average, and strong listener populations in Latin America, the USA, and Spain, amongst others.
Hispanic content company Impremedia is launching Siempre Auto: a digital destination specialized in cars and the automotive industry aimed at the Hispanic community living in the United States. Hispanic car buying habits support the launch as Hispanics are aware of 10-20% fewer car brands than the general U.S. population, according to Nielsen.
The fate of multicultural marketing is a hot-button topic, with some saying it’s officially “dead” and others arguing that it should be more important today than ever. As minority ethnic groups shaped the evolution of the U.S. population in recent years, multicultural marketing became a hot topic in every corporate marketing department. Smart brands started to invest significant effort in strategies to reach ethnic groups with distinct cultural and ethnic behaviors and values. Best practices emerged, but marketers often stumbled and struggled to get it right.
Media agency GroupM is leading the New Majority Ready™ Coalition which also includes Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom.
Digo Hispanic Media and NGL Collective have announced an exclusive partnership. NGL’s Studio division will create custom content that will be anchored on Digo’s network of publishers and culturally relevant sites.
For years, large chains have targeted Hispanic grocery shoppers by adding a special aisle with items from their home countries. These days, diversity and globalization demand a more integrated approach.
Eugene Santos, Senior Manager, Advertising & Marketing, Multicultural at Kia Motors gave Portada his key insights on automotive brand marketing and how to gain Hispanics’ hearts.
Standard Media Index has revealed that ad revenue from Hispanic television networks remained flat at $2.1 billion during the full 2017-18 broadcast season.
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.