Great experiential marketing examples are based on deep consumer insights, flawless activations, appropriate amplification as well as relevant measurement. Portada interviewed Roberto Ramirez Laverde, Global Senior Vice President of BACARDÍ Rum, who recently launched the BACARDÍ x Stadium Goods SNEAK3ASY campaign.
Jeremy Arditi, the Miami-based executive recently promoted to Co-CEO of Teads, has interesting views on the key drivers moving the global digital marketing industry. Portada caught up with Arditi and learned about his views on the ChatGPT threat/opportunity, Teads’ growth and revenue breakdown, and more…
H-E-B, Purpose Toys, and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Messi’s engagement with Inter Miami will accelerate soccer’s transformative impact on U.S. sports marketing. Find out why the MLS has the opportunity to surpass Spain’s La Liga in revenues and shorten the gap to the three U.S. juggernaut leagues, NFL, MLB, and NBA. Five critical questions and answers you need to know about.
We just published the Marketing in Multicultural America 2023-2027 Insights Report. Advertising specifically targeted to African-Americans, Asian-Americans, and Hispanics will reach US $16.5 billion by 2027. The report is filled with intelligence about Hispanic Marketing forecasts and the input of key brand practitioners.
Holding Company Numatec is acquiring HEX. The newly-Appointed CEO Alexandre Jordão will scale the venture across key multicultural markets.
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The drivers of brand lift on emerging media have been identified by Nielsen, illuminating common factors that drive campaign performance.
Cultural sensitivity is a critical skill for any marketer who wants to truly engage consumers in multicultural America. Guillermo Pérez, Chief Creative Officer, Digo provides
Marketing budgets dropped back to pre-Covid numbers, after rising to the highest levels in the last 15 years.
Molson Coors Marketing: it is very difficult to stand out in the highly competitive light beer category. Portada talked to Elizabeth Hitch, Senior Director of Marketing – Miller Lite North America and Global at Molson Coors Beverage Company to understand her marketing initiatives, including the recent collaboration with Colombian Singer J. Balvin.
What are the Hispanic marketing implications of T-Mobile’s new acquisitions? Three things you need to know.
Beverage Marketing: Energy drinks are the most dynamic part of beverage marketing. Portada talked to Daniel Martin Angelus, VP Digital Sales & Marketing at Nutrabolt, a company that owns three disruptive and innovative performance-oriented brands. Martin talks about the evolution of beverage distribution outlets, e-commerce, the use of AI in marketing, and the company’s recent partnership with Keurig Dr. Pepper.
Brand marketers from Curaçao and Costa Farms discuss how they capitalize on brand purpose to create brand equity and business value. Learn how to listen to your customers to fine-tune your brand’s purpose and leverage brand equity.
We recently published an article asking whether Hispanic media companies are weathering the advertising recession better. Well, we just got data to answer that question, and the answer is yes, at least if we look at the largest Hispanic media company: TelevisaUnivision.
Pepsi is one of the few FMCG companies with a Hispanic Business unit and sales of over US $2 billion a year. Portada spoke with Antonio Escalona, PepsiCo’s Senior Vice President & General Manager of the Hispanic Business Unit, about how the Juntos Crecemos initiative ties in with PepsiCo’s overall marketing.
TurboTax, the software package for tax preparation produced by Intuit, recently launched TurboTax Live Full Service en Español. We talked to Alejandra Molinari, Senior PR Communications Manager, Latino, Investor & Self-Employed Media Strategy, about how she is marketing the new service.
On April 13, Mexico City will host Portada Live, an event that will maximize knowledge-sharing and networking for the brand marketing community. Senior brand marketers from Unilever, Anheuser-Busch, Lululemon, 3M, The Coca-Cola Company have already confirmed their participation.
Influencer Platforms’ use by brands is changing with UGC and microinfluencers as critical factors. The influencer marketing market size is expected to grow to $17.4 Billion in 2023. This is a 14.47% increase from 2022 when the influencer marketing market size was $15.2 Billion, according to recently published study by Collabstr.
Hyundai Motor America has developed and launched “The Miles that Unite Us”, its first bilingual creative campaign targeting both the Hispanic and general U.S. markets. Portada interviewed Erik Thomas, Director of Experiential Marketing at Hyundai, to understand the rationale for the campaign.