Last week, the Justice Department finally approved the T-Mobile and Sprint merger. The combined company spent more than U.S. $2.7…
Multicultural marketing may be officially dead (or more important than ever), but one thing is certain: smart marketers focus on…
Americans’ interest in soccer both as active participants in soccer matches as well as in fandom is growing at a…
Scotiabank’s sponsorships in Canada and Latin America are focused on sports passion points like hockey and soccer, as well as…
The fate of multicultural marketing is a hot-button topic, with some saying it’s officially “dead” and others arguing that it…
The podcast advertising market is becoming a force to be reckoned with. In fact, marketers are projected to spend over…
Shopping habits on and offline, brand loyalty, and mobile technology on fire this 2020! A summary of the most relevant…
According to our just-released survey “What Brand Marketers Need from MarTech in 2020”, advertising technologies for audiovisual media (Addressable TV,…
One of the greatest challenges of consumer data collection is the issue of privacy and consent. Today’s consumers are becoming…
Pepsi announced an integration with Telemundo’s, through which it will become the first-ever beverage sponsor of La Voz, the Spanish-language edition…
Since its launch in 2011, Twitch has become the leader in esports streaming. In December 2019, the Amazon subsidiary held…
The quick-service-restaurant industry is one of the sectors that are expected to continue growing steadily in the U.S. As competition…
Marketers still don’t understand moms, americans choose hotels over relatives’ homes… A summary of the most relevant consumer insight research…
Realogy’s Karim Amadeo has been promoted to Manager, Multicultural & Growth Market at Realogy Holdings and CENTURY 21. We touched base to learn more about her new position and Realogy’s multicultural marketing strategy.
Through a morning of bespoke workshops and pre-scheduled 1:1 meetings, an afternoon of open conference sessions and a fun evening, Portada Los Angeles will provide attendees an ideal platform to gain new business and intelligence.
The use of artificial intelligence in marketing and advertising is turning heads and generating headlines with reports of computers’ ability to select images and colors, improve text, sift through big data to sharpen targeting and lift customer response rates.
Portada’s new report, ‘Innovative Approaches to Property and Media Rights Evaluation’, sheds light on how brand marketers can better evaluate and implement sponsorships and partnerships.
For brands interested in connecting with the Caribbean Hispanics in the U.S., baseball could represent the right platform to start a long-term consumer-brand relationship.
Out-of-home advertising continues to grow hand-in-hand with technologies that provide the consumer with an interactive experience. Unlike other traditional media, OOH is expected to grow at a booming rate in the next 3-5 years, with the global share of revenue expected to reach 24% by 2021. We talked about OOH to experts Jill Brooks (Business Development Director, U.S. at Latcom), Vanessa Hartley (Associate Media Director, Outdoor Media Alliance, Hearts & Science), Michael Lieberman (Co-Ceo, Kinetic, North America) and Leonor Palao (Creative Brand & Advertising Leader).
A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.