In an exclusive interview Cynthia Hudson, SVP and managing director of CNN en Español and Hispanic strategy at CNN, explains…
In March 2019 the D2C site AugustMcGregor was launched as a partnership between Irish UFC champion Conor McGregor and custom…
Dear Members of the Portada Community, We hope this message finds you healthy and safe. We know that the coronavirus…
We talked to Yocelin Delgadillo, Media Manager Victoria and Premium Brands at AB InBev during her participation at AdWeek Latam.…
The COVID-19 pandemic has started to affect consumer behavior and confidence.Therefore, this week we have prepared a roundup of coronavirus…
The field of marketing technology has revolutionized the way that campaigns are planned, executed, and evaluated. But mar-tech can be intimidating: Navigating the now 7k+ platforms that claim to help marketers understand, reach, engage, and measure their target audiences is no small task.Here is a primer on marketing technology – what you need to know about today’s mar-tech platforms, how you can evaluate and select them for your specific needs, and how the industry will evolve in 2020.
Over 4.2 million peanut emojis have been used on Twitter since the emoji’s creation for the Spreading Good Campaign and…
Short term it will likely have an impact and it may also accelerate trends that are already under way. How…
Portada Council System members have voted for the topics to be discussed at the three main speaking slots at Portada…
Mitú, a mlti-channel YouTube network targeting the LatinX consumer has been sold to Latido Networks. How much did Latido pay…
Millennials and Gen Z consumer’s digital marketing and retail expectations, real estate market rising and more consumer insights. A summary…
Last week, the Justice Department finally approved the T-Mobile and Sprint merger. The combined company spent more than U.S. $2.7…
Multicultural marketing may be officially dead (or more important than ever), but one thing is certain: smart marketers focus on…
Americans’ interest in soccer both as active participants in soccer matches as well as in fandom is growing at a…
Scotiabank’s sponsorships in Canada and Latin America are focused on sports passion points like hockey and soccer, as well as…
The fate of multicultural marketing is a hot-button topic, with some saying it’s officially “dead” and others arguing that it…
The podcast advertising market is becoming a force to be reckoned with. In fact, marketers are projected to spend over…
Shopping habits on and offline, brand loyalty, and mobile technology on fire this 2020! A summary of the most relevant…
According to our just-released survey “What Brand Marketers Need from MarTech in 2020”, advertising technologies for audiovisual media (Addressable TV,…
One of the greatest challenges of consumer data collection is the issue of privacy and consent. Today’s consumers are becoming…