Erich Wasserman is not only the Founder of MediaMath, one of the largest global Ad-Tech firms, but also leading the company’s international expansion, particularly into the Latin World. Wasserman will be one of the key speakers at next week’s #Portadalat annual conference in Miami. We interviewed Wasserman to learn about his views on the Global Ad-Tech space.
Wells Fargo recently partnered with Telemundo for the 360 “Conversemos de tus Finanzas” Campaign. Mariela Ure, SVP Hispanic segment strategy lead for Enterprise Marketing, talked to Portada about the effort as well as about other Wells Fargo initiatives in the sports marketing realm.
Juan Galarraga, Vice President of Store Supply Chain and Operations at Target, is the retailers main executive when it comes to pave the way for Latinos within the company and creating strong relationships with Hispanic guests. We talked with Galarraga and asked him how his objectives relate to Target’s overall marketing and advertising strategy.
Latin Interactive World: “Only 15% of job sites allow to complete applications via smartphones” -L. Salazar, Jobaline.
Portada interviewed Luis Salazar, president and co-founder of Jobaline, an application that publishes job offers and sends them to users via mobile phones. Luis talked to Portada about his future plans and why it is essential to have a mobile strategy to reach Hispanic consumers in the US.