The analytics company Datalogix, known for its ad partnerships with Facebook and Twitter, has raised US $45 million series C round, to improve its set of services that help advertisers target consumers while preparing for a possible upcoming initial public offering later this year.
Johnson & Johnson has shifted its US $1 billion-plus U.S. media buying account holding from Interpublic’s J3, a J&J-dedicated unit of UM, to OMD. The shift is effective immediately. Still, J3 will continue to handle media planning, which is the largest piece of the media business concerning revenue. The media-buying account includes all the J&J U.S. businesses.
The merger would have put together an entity which would have had more than 60% of Hispanic Media Buying power as both Publicis and Omnicom manage some of the largest Hispanic media buying and planning accounts. Now that media planning and buying power is going to be much more fragmented, because, as Forbes points out, “Big is not a strategy”.
The Menomonee Falls-based auto retailer Russ Darrow group has launched a Hispanic Market Division to satisfy the needs of the Wisconsin Hispanic community. Mario Gayoso Noguerol will lead this Hispanic Market Division.
Major newspaper companies are funding a new US $14.5 million round of investment into Wanderful Media, a service that digitizes and distributes the preprints (FSIs) that go out every weekend in local papers across the United States.
Opera Mediaworks, the mobile ad platform, has announced an expanded reach across the U.S. Hispanic population through the integration of Hunt Mobile Ads, a mobile ad network in Latin America. Opera Mediaworks had already announced its integration of Hunt Mobile Ads in early January.
As you probably know we have secured Wired Editor-in Chief Scott Dadich, as the keynote speaker at our Latam Advertising and Media Summit. Dadich has agreed to ANSWER QUESTIONS FROM PORTADA’S AUDIENCE for an interview. The person who asks the best question – always in the view of Portada’s Editorial Team, ha!- will get a FREE TICKET to the Latin Online Video Forum and the Latam Summit.
ScreenHits, a marketplace for global content acquisition and ‘viewer feedback’, has achieved an US $1.2 million first round of funding with Angel Investors including some like: Rory Fleming, Lord Reay, and Flemming Lund among others.
Demandbase, Inc., the B2B targeting and Personalization Company, has wrapped up a US $15 million round of equity financing. Greenspring Associates, a global venture with nearly US $3 billion in committed capital, led the round.
Vodafone has agreed to buy the Spanish cable operator Ono for US $10bn.The deal comes just six months after Vodafone bought a controlling stake in German cable operator Kabel.
What: In what constitutes Adknowledge’s 12th acquisition since its founding, the company has bought Giant Media for an undisclosed sum. Why it matters: The purchase
Electronics retailer RadioShack has announced its’ plans to close 1,100 stores , after releasing its Q4 financial results,which showed a huge drop in sales over the holidays, sending its stock down 23 percent. RadioShack’s sales have fallen mainly due to executive departures, tough competition and an image problems.
HowAboutWe, an online dating platform, has launched HowAboutWe Media, an online publications network that independent of its dating site. It will consist of two new publications, Swimmingly and Famously, which have already gone live and the acquisition of an existing publication, Nerve.com.
What: Hemisphere Media Group, Inc. will acquire three Spanish-language cable television networks from Media World for US $ 102 million. Pasiones, Centroamerica TV and TV Dominicana
What: Multichannel Network MiTú has closed a licensing agreement with AOL to syndicate Hispanic video content over a wide array of AOL Hispanic digital properties. Why it
What: Opera Mediaworks is acquiring Latin mobile ad platform Hunt Mobile Ads. Why it matters: A major mobile advertising network and platform is expanding into the
What? Pinta, a new cross-cultural ad agency, has opened in the US with offices in Miami, New York and Los Angeles. Why it matters? The new agency will
What? Mashable has raised $13 million in Series A funding. Why it matters? The platform aims to connect and improve relationships between distribution parties in the region. So
What? The Chernin Group has taken a majority stake in Crunchyroll. Why it matters: The Chernin Group has alrealdy made investments in digital companies like Pandora, Flipboard
What? Univision and HSN partner to launch an integrated marketing partnership. Why it matters: The deal includes product integrations of the two brands. The partnership