France-based music streaming service Deezer, which competes with Spotify, has acquired the assets of Muve music from Cricket, the wireless carrier acquired by AT&T in 2014 for US$1.2 billion, and it will now partner with AT&T to sell Deezer music services to Cricket subscribers. Terms of the deal have not yet been disclosed.
What: Financial services company Progreso Financiero will soon be known as Oportun. Why it matters: Under new name, the company will build upon Progreso Financiero’s commitment
What: Another major agency is acquiring a Hispanic focused shop. Havas is acquiring integrated communications and experiential marketing agency Formula for an undisclosed sum. Why it matters:
Audio.Ad introduced a digital audio advertising network for the U.S. Hispanic market and Latin America. The platform allows advertisers to distribute audio advertising spots through terrestrial radio programs broadcast online and audio streaming services.
What: After many weeks of rumors, Israeli content delivery platform Outbrain is said to have filed confidentially with the US Securities and Exchange Commission (SEC) for a
New York Lottery has designated Interpublic Group’s McCann and sibling shop UM to handle creative advertising and media responsibilities, respectively. However, any definitive contract has been signed yet.
WPP’s media agency Mindshare and digital shop Possible have joined forces to create a new unit called Content+, a content group production hub that brings creative, production, data, technology and media under the same umbrella.
Spotify and Uber are teaming up to create a personilazed soundtrack that to allow passengers to choose the music for their ride. Through the agreement, Spotify’s music streaming service will be integrated into Uber cars.
>Yahoo has confirmed it will acquire video ad company BrightRoll for US $640 million in cash, turning the company a big player in the growing online video market. Last month the deal was said to be already in talks.
Blogalicious, a community of multi-cultural digital influencers and publishers, has announced a strategic partnership with mobile software and advertising technology firm PadSquad.
European Media Company RTL Group has acquires video Youtube’s lifestyle network StyleHaul for US$107 million to take control of the company. The deal values StyleHaul at US$151 million.
After a failed attempt to merge with rival Omnicom Group Inc., advertising company Publicis Groupe will acquire Sapient, a digital agency and communications company, for US $3.7 billion in an all-cash transaction . This is Publicis’s second acquisition in less than a month after acquiring programmatic platform RUN and and taking a 20% position in performance marketing company Matomy Media.
What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase
Online search and advertising company Yahoo Inc. has reported third quarter earnings and it seems the company needs to accelerate its programmatic capabilities. For this matter, Yahoo is in talks to acquire digital video advertising service provider BrightRoll for around US$700 million.
Adobe has announced a strategic alliance with Nielsen that is expected to deliver a comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
Through a 10-year licensing agreement, Meredith Corp. will take over Martha Stewart Living OmnimediaInc. flagships Martha Stewart Living and Martha Stewart Weddings brands business operation, including all non-editorial functions of the brand—ad sales, marketing, circulation, distribution and production beginning Nov. 1. The arrangement includes the U.S. and Canadian editions.
Targeted Victory, an audience-driven technology company that specializes in programmatic media buying,has partnered with Hispanic digital platform Pulpo Media.
Calif.-based search and advertising giant Google and other investors are investing US $500 million dollar round in hardware and software developer Magic Leap Inc. to deliver “cinematic reality,” according to a report in Re/code. Google is said to be leading the round. Venture capital firm Andreessen Horowitz may be one of the other investors in the consortium.
Datalogix, a consumer data collection company, has announced a strategic partnership with Comscore .The partnership allows comScore’s U.S. clients to supplement validated Campaign Essentials™ (vCE) analytics with Datalogix offline sales measurement, including DLX ROI, to measure the offline sales of brand advertisers’ campaigns.This will help brands gain new insight into the offline sales performance of ads that were seen by users.
Jeff Bezos, Amazon CEO, wants to turn the Washington Post into a national publication.To do so, he’s planning to use his Amazon product the Kindle to aid in the newspaper’s needed growth.