Venture Capital/Finance

How it Pays to be a Facebook Marketing Partner: Taptica Spends US$17 Million To Buy AreaOne

What:  Mobile platform for brands and app developers Taptica has acquired Facebook’s programmatic social marketing tech company AreaOne for US $17 million. Why it matters: 83% of Facebook users are accessing the social network on a mobile device. Taptica, mobile user acquisition platform for brands and app developers, has acquired programmatic social marketing tech company AreaOne, formerly known as […]

Kinetic Social Raises US$17.5 Million to Ramp up Creative Studio

Social ads Company Kinetic Social has raised US$17.5 million funding in venture cash from Multiplier Capital and Bridge Bank to ramp up its content management and creative services through an internal outfit the company is calling Creative Studio. This brings Kinetic’s total funding to US$38.5 million. In 2013,the company raised US$8 million in Series A and US$18 million in Series B in 2014.

Online Fantasy Sports Operator FanDuel gets US $275 Million in Funding

Time Warner and Google has participated in a US$275 million round of funding in startup FanDuel, led by venture-capital firm KKR and Time Warner Investments, together with Turner Sports.Existing investors Shamrock Capital, NBC Sports Ventures, Comcast Ventures, Bullpen Capital, Pentech Ventures and Piton Capital also participated.The round brings New York-based FanDuel to US$363 million raised to date.Even though FanDuel is currently not profitable, the one-day fantasy sports operator claims paid active users have grown 300% from a year ago.

Univision Files Registration Statement for IPO Offering and Strengthens Relationship with Televisa

Univision Holdings, Inc. and Grupo Televisa, S.A.B.  have announced that, together with Univision’s major shareholders, they have entered into a Memorandum of Understanding (“MOU”) and that certain subsidiaries of Univision and Televisa entered into an amendment to their existing Program Licensing Agreement (the “PLA Amendment”).In addition, Univison filed a registration statement on Form S-1 with the SEC ( the U.S. Securities and Exchange Commission) relating to a proposed initial public offering.

Programmatic Audio Exchanges get a boost with US $21 Million Series B Funding in Jelli

What: Programmatic audio advertising platform Jelli has raised a US$21 million Series B funding round, bringing the platform total funding to US$37.6 million.The proceeds from the round will be further invested in powering two major partnerships: the launch of ExpressWay for national sales firm Katz ­­and a private audio exchange partnership with iHeartMedia. Why it matters: Programmatic audio advertising for broadcasters is […]

Undertone Acquires Argentinian Startup Sparkflow

Undertone, a company that creates digital advertising solutions for brands, has announced the acquisition of argentinian Sparkflow, an all-in-one platform for cross-screen rich media advertising. The transaction accelerates Undertone’s core capability of bringing unique, high impact formats to market and simplifies the process of building cross-screen advertisements, opening up new creative possibilities for marketers and agencies.The acquisition signifies Cygnus Capital, venture capital firm focused on digital economy, first important achievement.

Extreme Reach Acquires Talent Partners

What: Video ad delivery firm Extreme Reach has completed the acquisition of Talent Partners, provider of business affairs solutions for advertisers and agencies, from The Carlyle Group and other minority shareholders.Financial terms of the transaction were not disclosed. Why it matters: The equity and debt deal will help position Extreme Reach to assist advertisers with the behind-the-camera aspects of their […]

Centro Raises US$30 Million Series B Funding Round, Looks into Global Expansion

What: Chicago-based Centro, an Advertising-technology company and media management software seller, has raised US$30 million in Series B funding from Wall Street firm Neuberger Berman Private Equity Funds, making this the company’s second round of venture funding and the second-largest venture investment in a Chicago company this year. Why it matters: The transaction proves that Ad-Tech […]

Web/Mobile Software Platform Percolate Raises US$40M in Series C Round

What: Web and mobile software platform Percolate has raised US$40 million in a Series C round Led by Lightspeed Venture Partners. Why it matters: This last round brings Percolate  total funding to US$74.5 million and positions the company to expand locally and globally, and compete more closely with other platforms like Oracle and Percolate also targets Latin markets in […]

Rubicon Project Acquires Chango, Entering Intent Marketing Space

What: Rubicon Project, a global technology company leading the automation of advertising, is about to acquire privately held Chango Inc., which specializes in intent marketing technology. Why it matters: The acquisition of Canada’s “Fastest-Growing Technology Company” will accelerate buyer business by more than one year, expand future offerings to include keyword, contextual targeting, retargeting, CPC, CPA. Rubicon […]

Sprint hopes to catch up to Verizon and AT&T by cobranding RadioShack stores

What: Electronics retailer RadioShack has filed for bankruptcy nearly 94 years after  opening its first store. The retailer agreed with Telco Sprint to cobrand 2,400 of its approximately 4,000 stores. The wireless company will cobrand stores, with Sprint being the primary brand on storefronts and in marketing materials and RadioShack continuing as a “store within a store” concept in […]


MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.