The WSJ Rolls Out Paid News App “What’s News”
The Wall Street Journal is rolling out its first mobile-only product, a paid, digest-style news app that consolidates digital and reconfigures its newsroom through staff buyouts.
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The Wall Street Journal is rolling out its first mobile-only product, a paid, digest-style news app that consolidates digital and reconfigures its newsroom through staff buyouts.
Boyce Avenue, the American rock band (pop-rock, alternative rock) formed in Sarasota, FL, by Alejandro Luis Manzano and his brothers Daniel Enrique Manzano and Fabian Rafael Manzano, was one of the sensations at our #PortadaLat conference in Miami. The band has more than 7 million followers on YouTube. Four Insights from Boyce Avenue that will help you increase your Social Media impact.
What: Web and mobile software platform Percolate has raised US$40 million in a Series C round Led by Lightspeed Venture Partners. Why it matters: This last round brings Percolate
What: Facebook, the world’s No. 1 social network, just reported its first quarter earnings with revenue of US$3.54 billion on non-GAAP earnings per share (EPS) of
Should you run your social media marketing in Spanish or English? It depends on many things, from age to acculturation level to medium to context. It’s not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are.
South by Southwest 2015 (SXSW) recently took place in Austin, Texas. The SXSW Interactive portion of the program is a bit like spring break for technologists, interactive content producers, and digital marketers. The technology, creative campaigns and startups who receive attention at SXSW are usually good indicators of the important trends to watch in the coming year. Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research, spotted two of those key trends for 2015.
Social net Instagram has succeeded in increasing brands followers significantly.Nike has reached 12 million followers, Victoria’s Secret 10.5 million, GoPro 4.2 million, the NBA 4.9 million and Starbucks 3.7 million after implementing Instagram video on their marketing strategies.40% of the most-shared videos on Instagram are created by brands, not average users.The brands’ successes with Instagram video most probably depends on their marketing budgets.
What: WIRED and Nokia have launched #maketechhuman, a year-long initiative that examines technology’s impact on our future. The multimillion dollar deal which includes a new website (WIRED.com/maketechhuman), print
A recent survey of 700 students carried out by University of Missouri-Columbia researchers proves that Facebook causes depression. How? By being envious of your Facebook friends.And the more someone uses it, the more depressed he or she becomes. The study appeared in the journal Computers in Human Behavior.
Last week Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research analyzed ways through which marketers can leverage their presence in Twitter and Snapchat.
2015 Super Bowl Ads substantially increased their Social Media impact compared to 2014 as measured by social actions and earned views across Facebook, Twitter and YouTube, according
What: Facebook announced Q4 Earnings of US $3.85 billion, a 49% YoY increase beating forecasts for US$3.77 billion. Net income was of US$701 million and Revenue for the full year
Yahoo reported its fourth-quarter financial performance, including full-year revenue but excluding traffic acquisition costs of US $4.618 billion and full-year adjusted EBITDA of US $1.362 billion.
Sean Muller, CEO of TV advertising analytics provider iSpotTV writes the below exclusive column on how major retailers targeted the Hispanic population over TV during the
Facebook’s Hispanic specific strategy got more visible this week through a partnership with beer brands Tecate and Tecate Light. The “Manfidence” campaign is also the first time Heineken owned Tecate uses a social media platform as the main element of the campaign . 8 things you need to know about this Hispanic Social Media effort.
Michael Froggatt is Principal Research Analyst at Sizmek. In his role, Michael is responsible for providing thought leadership for Sizmek customers as well as the advertising industry as a whole.Through a research conducted by Sizmek, Froggatt brings the latest trends for next Holidays and Christmas, the most important season for advertisers and brands worlwide.
Blogalicious, a community of multi-cultural digital influencers and publishers, has announced a strategic partnership with mobile software and advertising technology firm PadSquad.
New studies connect the dots between social and revenue. It’s still a fuzzy picture, but retailers definitely are finding ROI in social media. What social media properties should retailers partner with to reach out to the Hispanic consumer?
How Telemundo in partnership with Latin World Entertainment, brought the social media world into the real world by recruiting 100 of the top influencers to help judge Yo Soy el Artista, its new talent competition cum reality show.
YuMe and SMG (Starcom MediaVest Group) just published a survey that shows that US Hispanics are an emerging force in digital video interaction. What’s more, results show that US Hispanic device ownership skews higher than the non-Hispanic US audience on a wide range of connected devices. Hispanics also lead the market in multi-tasking and mobile content consumption.