The New York Times Company has acquired digital marketing agency HelloSociety.The acquisition will integrate HelloSociety’s tools, talent and approach into the service suite of T Brand Studio, the Times Company’s content agency.
Netflix won’t even share viewership numbers for a movie or TV show with the company that licensed them the content. But what about the data coming from OTT streams, the vast majority, that are not published branded content networks like Netflix and Hulu?
Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research analyzed how expectations are high around the Latino vote in the 2016 election.
Portada interviewed Doug Poppen, Senior Director, Marketing and Corporate Communications at Bojangles’.
NASCAR unveiled a massive marketing and social media platform surrounding Sunday’s Daytona 500.The integrated effort included activation on Twitter and Snapchat and gave fans a chance to win prized race-used memorabilia by “racing” each other in the Hashtag 500.
What: Time Inc has acquired social network MySpace parent company Viant for an undisclosed amount. Why it matters: The acquisition will accelerate Time Inc.’s strategy of activating
A Social Intelligence Report from research company Oye! for Spanish Broadcasting Systems (SBS) has interesting insights about Hispanic Social Media Conversations and retailers over the Thanksgiving weekend.
On October 29th, together with a talented group of social and digital marketing experts, our contributor Julie Diaz Asper had the distinct pleasure to be on the Latinos in Social Media (LATISM) State of the Social Latino Panel. Below are her perspectives on the most important takeaways and insights from the panel.
Social networks make work more complex for traditional media companies as they compete for consumer attention particularly the coveted Millennial. An even bigger challenge is to find a way to monetize that attention. What strategies and tools can media companies rely upon when it comes to monetize their content at social networks? An in-depth feature story by Portada’s Digital Media Correspondent Susan Kuchinskas.
What: Facebook will roll out a new demand-side platform (DSP) that executes programmatic buys using the company’s “people-based” advertising methodology. Why it matters: The product will be released
What: Twitter has released a new feature dubbed “Moments,” a content curation feature oriented to discover content from live events. Why it matters: Twitter has been trying to better
Millennials, not surprisingly, play a dominant role on many of the top social media sites accounting for almost 70% of Instagram users and 61% on
What: Mobile platform for brands and app developers Taptica has acquired Facebook’s programmatic social marketing tech company AreaOne for US $17 million. Why it matters: 83% of Facebook users
What: Seattle-based social site Allrecipes.com is launching its new digital platform which offers a personalized user experience that engages and inspires home cooks. Why it matters: With the
What: 20% of agencies are likely to allocate between 11-25% of their ad budgets to paid social media, a 24% increase from the previous quarter.24% of
What: Continuing the trend of social media referral traffic gains, Parse.ly data shows the social network pulling ahead of Google by three percentage points in July,
What: Twitter-owned app Periscope has reached 10 Million users who watch 21 million minutes a day. Why it matters: Livestreaming appears to be growing quickly among consumers and
What: Just as we announced a few days ago, CafeMom launched the new property Vivala.com, which claims to be the first online platform of its kind. The
Social ads Company Kinetic Social has raised US$17.5 million funding in venture cash from Multiplier Capital and Bridge Bank to ramp up its content management and creative services through an internal outfit the company is calling Creative Studio. This brings Kinetic’s total funding to US$38.5 million. In 2013,the company raised US$8 million in Series A and US$18 million in Series B in 2014.
Social Marketing Platforms create a social graph for each lead by tracking that lead’s connections and behaviors. This allows a company to generate leads from its existing cluster of customers, and then use social and display advertising for targeting. The Social Marketing sector is red hot. Acquisition-crazy Gravity4 just bought Bolzter to Add Lead Gen to its Marketing Cloud for further expansion in the U.S. and Latin America.