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Social Media US Hispanics

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook’s efforts and investments are going into the creation of a major video advertising platform.

Snapchat: A Look at its Acquisitions and Numbers in Latin America

Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.

Twitter Intros 140 Sec Videos, Launches its Version of FB Mentions

Twitter has announced that now users can create 140 seconds videos and tweaked its Vine app. What’s more, the company has launched its own version of Facebook’s Mentions app, called Engage, which allows creators to better manage interactions with their followers.With video Tweets increasing by over 50 percent since the beginning of 2016, Video is becoming increasingly central to the real-time conversations happening on Twitter.

Microsoft to Acquire LinkedIn for US $26 Billion, Gets on the Social Ad Dollars Map

Microsoft has entered into an agreement to acquire LinkedIn, the social network for professionals , for US$196 per share in an all-cash transaction valued at US$26.2 billion, inclusive of LinkedIn’s net cash.
LinkedIn will retain its distinct brand, culture and independence. Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft.

Snapchat Expands Shareholder Base and Raises US$1.8 billion

Photo-messaging app Snapchat Inc. keeps growing its business and expanding its shareholder base. The company raised US$1.8 billion with a Series F funding round, according to an SEC filing from Thursday. The Venice based company expects the business to grow by a lot more in 2017, to somewhere between US$500 million and US$1 billion.

Facebook to Shut Down Desktop Ad Exchange FBX

Facebook is reportedly planning to close its ad exchange FBX that allows advertisers to buy desktop ads.The move is said to be part of Facebook’s shift to mobile now that mobile has become its’ main source of traffic and revenue.

Nielsen to Measure Instant Articles on Facebook

Nielsen has announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles.Expanded digital content ratings aim to give publishers a more complete picture of their digital audiences.