We talked to Augusto Romano, CEO of DIGO Hispanic Media, about him joining Portada’s Council System and his company’s unique offering. Caribbean Hispanics account for 16% of the U.S. Hispanic Population, but there aren’t many agencies addressing them as a separate segment.
NGL Collective will represent YoAmo Media exclusively in the U.S. Hispanic market, where it will serve as the centerpiece of NGL’s newly-launched ELLA platform. This partnership with the world’s leading Latina media platform will leverage NGL’s video scale and in-house production studio to U.S. advertisers.
Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).
Throughout all of the amazing presentations at #Portada17, one key question was brought up time and time again: As a marketer, how do we market ourselves? Is “Hispanic”-targeted marketing dying, and if so, how do we justify our jobs?
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
Facebook has unveiled its latest premium video effort called “Watch,”a new platform for shows on Facebook that will be available on mobile, desktop, laptop and in Facebook’s TV apps.
With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part of Facebook’s efforts and investments are going into the creation of a major video advertising platform.
Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.
Google’s online skinny bundle adds new TV networks.
Snapchat is changing it’ ad sales revenue model with media agencies.Snapchat wants to pay content partners a flat license fee up front and keep the ad money for itself, instead of sharing ad revenue.
Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
Facebook has signed contracts with nearly 140 media companies and celebrities to create video for Facebook Live. Sports teams and players, particularly soccer, are among the highest paid.
Twitter has announced that now users can create 140 seconds videos and tweaked its Vine app. What’s more, the company has launched its own version of Facebook’s Mentions app, called Engage, which allows creators to better manage interactions with their followers.With video Tweets increasing by over 50 percent since the beginning of 2016, Video is becoming increasingly central to the real-time conversations happening on Twitter.
Microsoft has entered into an agreement to acquire LinkedIn, the social network for professionals , for US$196 per share in an all-cash transaction valued at US$26.2 billion, inclusive of LinkedIn’s net cash.
LinkedIn will retain its distinct brand, culture and independence. Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft.
Photo-messaging app Snapchat Inc. keeps growing its business and expanding its shareholder base. The company raised US$1.8 billion with a Series F funding round, according to an SEC filing from Thursday. The Venice based company expects the business to grow by a lot more in 2017, to somewhere between US$500 million and US$1 billion.
Facebook is reportedly planning to close its ad exchange FBX that allows advertisers to buy desktop ads.The move is said to be part of Facebook’s shift to mobile now that mobile has become its’ main source of traffic and revenue.
Nielsen has announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles.Expanded digital content ratings aim to give publishers a more complete picture of their digital audiences.
When planning a marketing strategy, brands and agencies are asking themselves whether to place their efforts in social media or television.
Portada speaks to Walton Isaacson’s Rochelle Newman-Carrasco about the importance of social advertising to multicultural campaigns.
Brands are looking to top social media influencers to create innovative, authentic, and culturally-relevant content that resonates with a multicultural America.
