We are introducing a biweekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
H Code has announced the acquisition of HipLatina, a digital lifestyle platform for Hispanic women.
AT&T obtained approval from the Department of Justice to acquire Time Warner for US $85 million after a six-week trial. This was the first time in four decades that the government directly intervened in a vertical merger, gaining the attention of corporations who feared a change in the course of the history of the media industry.
NGL Collective will represent YoAmo Media exclusively in the U.S. Hispanic market, where it will serve as the centerpiece of NGL’s newly-launched ELLA platform. This partnership with the world’s leading Latina media platform will leverage NGL’s video scale and in-house production studio to U.S. advertisers.
For the third time this year, Portada and CNN en Español partnered up for the last thought leadership breakfast for multicultural markets. This edition’s brilliant panelists included Cynthia Dickson, Associate Director, Multicultural Strategy at Canvas, Elizabeth Barrutia, CEO & Founder of Baru Advertisement, and Teylez Perez, VP, Marketing & Advertising at Pantaya, Lionsgate.
Cox Media Group (CMG) announced plans to sell the Mundo Hispánico newspaper, which serves as metro Atlanta’s largest Spanish-language newspaper.
With multicultural consumers representing an increasingly important percentage of the U.S. population, media buyers and vendors need to be very aware of where ad dollars should go, as well as really understand the process of media buying according to what’s happening in the marketplace. Pannelists at the CNN breakfast included Isabella Sánchez, VP, media integration at Zubi Advertising; Ana L. Soto, National Media Manager at JCPenney; David Mesas, VP, Business Development at Geoscape; and Jessica Román, VP, Media Director at Publicis Media.
At Portada Miami, over 150 brand leaders and decision makers gathered to hear our outstanding speakers and witnessed the official launch of Portada’s brand new council system.
Hispanic Exchange offers marketing to U.S. Hispanic and Latin American through a varied list of media like newspapers, magazine, and also Fox Deportes. HEX covers more than 30% of Hispanics audiences and pretends to reach them more effectively through high journalistic standards.
Teads hosted a networking event featuring over 500 professionals in the advertising and digital media industry. Advertising agencies had a great networking opportunity in Miami on April 5.
H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen’s ad inventory in the U.S. Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.
Headway digital has opened operations in New York City, with Sebastián Yoffe as SVP, Business Development. Headway now has 19 offices worldwide; the addition of New York will expand opportunities for the firm.
The kyu Collective has announced that it has acquired a majority stake in six-year-old independent digital marketing services company Kepler Group. Kyu will inherit the Kepler Intelligence Platform, a tool that automates the media buying process from ad creation to targeting.
Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in December 2017. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.
Facebook and Cisneros Interactive have become partners in Central America, the Caribbean, and Uruguay, expanding an alliance that already included 10 Latin American Countries.
We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.
ONLINE VIDEO ROUNDUP: Twitter May Release New Video Feature, Facebook Invents Unit of Time for Video
A summary of the most exciting recent news in online video. If you’re trying to keep up, consider this your one-stop shop.
We talked to Chris Thomas, Director of Digital Media & Marketing for LA Galaxy, about the team’s expansion plans and marketing strategy. He revealed that the team’s main marketing goal is to stay strong and relevant at the local level.
What: Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Why it matters: Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue […]