Millward Brow has disclosed 12 key digital and media trends that will shape 2014, when the main challenge for marketing professionals will be to get a better understanding about the consumer use of multiple devices.
Latin3 has developed a multi-media campaign for Nielsen under the concept “You matter”, the landing page portraits the Latin essence through testimonial videos that talk about the tastes and habits of the Hispanic community, the challenges they face and their personal projects.
24/7, WPP Digital’s marketing technology subsidiary, has announced that it will acquire advertising solutions provider Crystal Semantics.
Rant Media Network, Inc, which operates the sports vertical Rant Sports (https://www.RantSports.com), has received a US $3 million investment led by Hudson Bay Capital and former interClick (an online advertising technology company) Co-Chairmen and Founders Barry Honig and Michael Brauser.
According to comscore, 189 million Americans watched 49.1 billion online content videos in October, while the number of video ad views totaled 24.5 billion.
What? Univision and HSN partner to launch an integrated marketing partnership. Why it matters: The deal includes product integrations of the two brands. The partnership
Download Portada´s 7th Hispanic Advertising and Media Presentations Here!
Portada´s editorial staff presents the full coverage of the 7th Annual Hispanic Advertising and Media Conference 2013!
At the 7th Annual Media and Advertising Conference Portada 2013, moderator Arminda Figueroa, President and Founder of Latin2Latin Marketing and Communications, challenged panelists to evaluate their companies to determine how “Latin ready” they are on a scale of 0 to 50, ranging from “Not-Latin Ready” to “Latin Ready.”
What? Victor Kong is the new president of the interactive unit of Cisneros Group. Why it matters: The appointment formalizes the establishment of a corporate
What? Ivonne Kinser is the new Digital Marketing & PR Director of Haggar Clothing Co. Why it matters: Kinser has more than 15 years of
Pulpo Media last week announced that Maria Lopez Knowles has joined the company as its Chief Marketing Officer. In the below interview Lopez Knowles tells Portada that
What: Reprise Media, a unit of Mediabrands Audience Platform, specialized in the field of digital marketing is creating a new unit in Miami to service
What: There’s an opportunity for online video to drive Hispanic media, as, on average, Hispanics watch more online videos compared to the U.S. consumer. Cisco
What:Marketers are gearing up early in anticipation for 2014’s Fifa World Cup, in Brazil. It is seen as the most important news event platform for
The Dodge brand is targeting multicultural millennials with a Spanish/English ad campaign for the 2013 Dodge Dart featuring global music sensation Pitbull. The rapper, who utters
McDonald’s USA wanted to get a jumpstart on its sponsorship of the 2014 FIFA WorldCup in Brazil, so the company’s marketing team thought a good
LatinWorks, Grupo Gallegos, Alma DDB and The Vidal Partnership won awards for having conceived the ‘Top 5 creative executions of 2013’ at the second annual U.S.H. Idea
Programmatic digital media buying, or computerized trading of digital advertising, is advancing at a very rapid pace in the U.S. digital media market. Is it
Ford’s new model Fusion 2013 is sponsoring a new app for the iPad introduced by Televisa’s Vanidades Magazine.The App features an interactive guide on the latest and most