Hilton Is Going All Social For New Collection
We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.
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We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.
Does the degree Hispanics share apps depend on their acculturation level. According to the white paper “Mobile App Diversity across Total Hispanic Market”, this is clearly the case. One key insight of the study, the result of the collaboration between ThinkNow Research and Entravision, is the importance of ‘collectivism’ in app downloads/usage. Of those who share apps across acculturation: two statistically
significant findings were secured: 69% of low acculturated users share apps, more so than the medium and
higher acculturated segments.
Independent mobile marketing platform AppLovin has entered into a definitive agreement with Orient Hontai Capital, a private equity investment firm in China in a deal valued at US$1.4 billion.AppLovin will continue its standard operations, maintaining its corporate headquarters in Palo Alto, California and servicing its customers globally.
What: Global open ad management Sizmek Inc. has closed an agreement with technology-focused private equity firm Vector Capital , under which an affiliate of Vector will acquire all of
Yahoo Inc might be rewieving Verizon Communications Inc final bids to buy its core business for US$5 billion.The deal would boost Verizon’s AOL internet business and give the company access to Yahoo’s advertising technology tools, as well other assets such as search, mail, messenger and real estate.
Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.
When planning a marketing strategy, brands and agencies are asking themselves whether to place their efforts in social media or television.
Nielsen Catalina Solutions (NCS) and Time Inc. announced a groundbreaking method of cross-platform advertising measurement that makes it possible to measure the quantifiable in-store sales impact of campaigns across print, digital and TV.Study with Crystal Light Beverage Brand shows that combining print, digital and TV in a cross-platform campaign has a positive impact on sales.
YouTube network StyleHaul has team up with Magazine publisher Time Inc. Two companies are joining forces and their own audiences to provide an attractive option for brands and advertisers.
Netflix won’t even share viewership numbers for a movie or TV show with the company that licensed them the content. But what about the data coming from OTT streams, the vast majority, that are not published branded content networks like Netflix and Hulu?
Julie Diaz-Asper, Founding Partner & CEO at Social Lens Research analyzed how expectations are high around the Latino vote in the 2016 election.
NASCAR unveiled a massive marketing and social media platform surrounding Sunday’s Daytona 500.The integrated effort included activation on Twitter and Snapchat and gave fans a chance to win prized race-used memorabilia by “racing” each other in the Hashtag 500.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider
With the announcement last week that it was closing offices in Latin America, Yahoo’s Q4 2015 earnings and new statements by Yahoo CEO’s Marissa Mayer’s about the company’s 2016 strategic plan are in the spotlight. The digital media, marketing and financial communities are all analyzing Yahoo’s next steps…Four things you need to know.
Content Discovery Platform Taboola has announced a large deal with MSN to integrate Taboola’s software into MSN digital properties in more than 50 markets, including the U.S. Hispanic market and all major Latin American markets.
In less than a year, La Voz Daily has been able to reach millions of unique Spanish-speaking visitors per month. The digital media company belongs to A series of new and “traditional” media outlets in the Hispanic market are attempting to become leaders in lifestyle digital content production and distribution, a category coveted by advertisers that has produced strong new players in the general market (e.g. Vox Media, Mode Media and, to some extent, Buzzfeed.)
Entravision, chose the month of September, exactly Thursday Sept. 24, to have its upfront show in New York City’s AXA Equitable Center. Led by Entravision’s CEO Walter Ulloa, the upfront session’s theme was “1” (1 Year Anniversary of Pulpo Media acquisition); “5” (launch of the Radio Network); and “20” years since the company was created.
Digital ad spending increased by 16% in the U.S., up US$3 billion, with about US$1 billion in “organic” growth from October 2014 through June 2015 (compared to the October 2013-June 2014 period). According to the report by Standard Media Index, US$1.1 billion of national TV ad dollars, in addition to US$400 million in local TV and syndication spending; US $350 million of print ad dollars and US$150 million of radio spending, flowed to the digital bucket from October 2014 to June 2015.
Vista Equity Partners has acquired a majority stake in automating trafficking and billing software Company Mediaocean. The deal values Mediaocean at about US$720 million, the company confirmed. Mediaocean was the result of the 2011 merger of Mediabank and Donovan Data Systems, a deal valued at US$1.5 billion.
What: Chicago-based Centro, an Advertising-technology company and media management software seller, has raised US$30 million in Series B funding from Wall Street firm Neuberger Berman