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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Advertising Technologies

Instagram Video Boosts Brands’ Followers significantly, Nike’s reach 12 Mn

Social net Instagram has succeeded in increasing brands followers significantly.Nike has reached 12 million followers, Victoria’s Secret 10.5 million, GoPro 4.2 million, the NBA  4.9 million and Starbucks  3.7 million after implementing Instagram video on their marketing strategies.40% of the most-shared videos on Instagram are created by brands, not average users.The brands’ successes with Instagram video most probably depends on their marketing budgets.

Research

Insights: How Honey Maid Reaches the Modern Family

is an iconic American brand that has been part of families’ lives for more than 90 years. But love for the brand had faded. It was seen as old-fashioned and consumed on one occasion: making s’mores.Through interviews and research with its target audience of parents, Honey Maid saw that families in the U.S. were increasingly searching for wholesome family moments. The brand needed a campaign that could reposition it as a modern snacking brand for today’s families, tying into Honey Maid’s history of creating wholesome products with real ingredients.

Webinar

WEBINAR: Learn all about Hyperlocal Digital Advertising on April 23!

In this panel discussion, we explore how marketers who now rely on traditional publishers’ digital channels can also take advantage of an often overlooked approach—hyperlocal digital advertising—to reach a complex and nuanced multicultural audience across the nation. REGISTER HERE (free)!

Spain Based MCN Wants to Conquer the Latin World

Through Youtube’s Partner Program, users that generate and upload original content can earn revenue from the ads that appear on their own channel. While this has happened for years already in the U.S., it is a relative novelty in the U.S. Hispanic market and Latin America…and not least in Spain, where Madrid headquartered MCN 2Btube has Pan-Latin ambitions.

Do Agencies Like the ComScore-Kantar Partnership?

WPP’s stake in comScore no cause for concern among media agencies, who applaud the potential of the partnership. The recent partnership between Kantar Media and comScore could provide synergies in measurement and expand international scope. A look at how this new piece adds to the expanding puzzle in the Digital Media Measurement Ecosystem.

Digital Audio Advertising: TargetSpot expands partnership with SBS

TargetSpot, the digital audio advertising platform, is extending its reach with Hispanic audiences by expanding its partnerships with Hispanic media companies, such as SBS (Spanish Broadcasting System), the publicly traded Hispanic-controlled media and entertainment company in the United States.

Time Inc. and Outbrain ink exclusive US$100 million multi-year global deal

Magazine publisherTime Inc. and Outbrain Inc., a global content discovery platform, have announced an exclusive multi-year agreement that will see Time Inc. enhance its digital strategy by deploying the full suite of Outbrain’s solutions for seamlessly surfacing content that is relevant to audiences across its global portfolio. The partnership is worth more than US $100 million for Time Inc. over the course of the agreement.