Advertising-Technologies: Integrating Off-line and Digital Media
..Integrating Print and Digital Media Let’s not forget that Latinos also still read newspapers, magazines and mail, and avidly surf the Internet. Technological innovations are
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..Integrating Print and Digital Media Let’s not forget that Latinos also still read newspapers, magazines and mail, and avidly surf the Internet. Technological innovations are
More consolidation in the digital media world. Tel Aviv-based Matomy Media Group has purchased U.S. based direct response marketer MediaWhiz which operates the second-ranked affiliate network
Mobile media phones, smartphones and tablets—currently get 30% of media time in the U.S. The paradox is that less than 1% of advertising market share
Recent changes in Google algorithms have paved the way for brand marketers and publishers to increase their search rankings and thus, their visibility, by investing
Big Data is one of the buzzwords of the year, if not the buzzword. It describes collection of data sets so large and complex that
Using Facebook’s advertising segmentation tools, we were able to identify the number of users on the social network by country. For example, Brazil has the largest number of
Hispanic Sports Marketing is huge. If you did not know, ask Univision which recently launched the Univision Deportes cable channel to compete with ESPN Deportes. In the digital realm the challenge consists in getting as many eyeballs as possible in order to sell them to advertisers.
US. Hispanic media properties, most notably Univision but also online ad networks including Batanga, have sales offices in Mexico City specifically targeting Mexican advertisers who want to reach Hispanic audiences.
Good news for entrepreneurs and startups in the Hispanic and Latin American media, advertising and marketing services sectors. In the last few months there have been several deals involving small and medium sized companies
The 2010 Census results will be completely digested by Portada's editorial team by September 2011. An important part of Portada's Flagship Hispanic Conference (Marketing to Hispanics:Taking the CMO's Driver's Seat) will be devoted to analyze the implications of the census results. We expect the results to make the case for marketing to Hispanics even stronger…
The 2010 Census results will be completely digested by Portada's editorial team by September 2011. An important part of Portada's Flagship Hispanic Conference (Marketing to Hispanics:Taking the CMO's Driver's Seat) will be devoted to analyze the implications of the census results. We expect the results to make the case for marketing to Hispanics even stronger…
In May the Online Advertising Network AudienceScience made a big move to get into the US Hispanic media market with the adquisitin of the Latin digital marketing campany Consorte Media. The acquisition was follow by an integration of Consorte’s employees, technologies and clients into AudienceScience´s structure.
.Fox Networks, the online division of FOX International Channels (owned by News Corp (Ticker NWS), one of the largest international online ad networks, has taken the decision to abandon its U.S. Hispanic online advertising representation effort.
Investment banking magazine The Deal recently devoted its front page to Hispanic Media . According to the article there are huge opportunities in Hispanic media…
Marketers have a lot to choose from that paying increased attention to the multicultural consumer is a smart strategy was very clear to attendees of the 2009 Association of National Advertisers Annual Conference (ANA) held in early November in Phoenix Arizona.
Online Ad Network Acqua Media Direct introduced a Hispanic Channel. The rationale for Hispanic online ad networks.
Interactive Self-Service Platform was launched last week. Online Advertising Network announcement imminent? How Unvision Interactive plans to capture more advertising dollars from small and large advertisers.