Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property know it. “Consumers today are spending 40% of their digital time on YouTube. As a digital platform that prides itself on consumer-intimacy, it was a clear next step for QRV to invest more heavily on YouTube”, Natalia Ortega, Media site planner of General Mills tells Portada.
Imprint, a Sullivan Content Lab, announced the hire of Georgia Galanoudis as Managing Director. Galanoudis will report directly to Andy Seibert, Managing Partner of Imprint. Galanoudis joins Imprint from Meredith Corporation’s MXM.
It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.
WPP’s media agency Mindshare and digital shop Possible have joined forces to create a new unit called Content+, a content group production hub that brings creative, production, data, technology and media under the same umbrella.
Skyword has acquired Vidaao, a New York City-based video creation platform with a robust freelance video producer community. As a result, the platform and service provider is adding a NYC office to our Boston, Pittsburgh, and Palo Alto locations. The company has also closed an additional US $11 million in growth financing.
The role of Social Media and Content Marketing efforts can not be emphasized enough when it comes to Hispanic Entertainment Marketing. Portada Digital Media Correspondent Susan Kuchinskas on how SABMiller, SuperLatina, Comida y Familia, Terra, NewsCred, Taboola and Outbrain are facilitating Hispanic Entertainment experiences.
We just published the “2014 Hispanic Content Marketing Report” with must have market-intelligence for media, agency and brand marketing executives who want…
Kellogg’s, recently launched a new Spanish language content marketing program called Dias Grandiosos with Latina women as a target. What are the content challenges a Hispanic content marketing program needs to meet? What are the main objectives and the resources that have to be put behind it? We talked to Christopher Rivera, associate director of Multicultural Brand Marketing at Kellogg’s to find out.
Social Media and its integration with digital and off-line marketing continues to be one of the main opportunities and challenges for marketers. In fact, Social Media Marketing is changing the way major brands advertise. Portada talked to the CMO’s of Chrysler and Wells Fargo and asked them how they go about it.
ScreenHits, a marketplace for global content acquisition and ‘viewer feedback’, has achieved an US $1.2 million first round of funding with Angel Investors including some like: Rory Fleming, Lord Reay, and Flemming Lund among others.
What: Cisneros Interactive’s RedMas will exclusively sell advertising into Demand Media’s eHow en español in 17 Latin American countries. Both…
Groupon has acquired ideeli, a flash fashion retailer, for US $43 million in cash in order to widen the net of consumers using its platform for more than daily deals. Ideeli’s acquisition underlines Groupon’s current yearning to expand into new product categories,after accomplishing its US$260 million acquisition of LivingSocial’s Ticket Monster business in Korea.
2014 just started and we say its going to be a banner year for Hispanic marketing. Below 7 growth drivers for marketing and media executives to keep an eye on: The 2014 Soccer World Cup, Programmatic, Digital Video and more…
What? NewsCred is introducing the “Content Marketing Cloud”, the first end-to-end software for content workflow, sourcing, recommendations, publishing, distribution and…
Internet marketing has changed drastically over the years. While some SEO professionals are not big fans of all the changes that have taken place, they are for the better. Old strategies such as buying links are a thing of the past. Now, businesses have to truly market their business online by reaching out to their audience and providing them with something useful…
Check out the Thought Leadership article series with the latest trends on Hispanic Content Marketing presented by Skyword
In the last installment of our series on CONTENT MARKETING, presented by Skyword, we look at how Pepsi translates it’s Cultural Fluency concept into Content Marketing initiatives.
In a new article of our CONTENT MARKETING series presented by Skyword, we examine how two major CPG’s (P&G and Clorox) and one Beverage Company (Tampico) target the Hispanic demographic via Content Marketing activties.
In this new installment in our series on CONTENT MARKETING, presented by Skyword, we asked what opportunities and advantages does the Spanish language afford when it comes to crafting business communication strategies for content targeted to the U.S. Hispanic market and Latin America. What keywords should be used? What key points should we keep in mind?