Category

Content Marketing

Category

Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property  know it. “Consumers today are spending 40% of their digital time on YouTube. As a digital platform that prides itself on consumer-intimacy, it was a clear next step for QRV to invest more heavily on YouTube”, Natalia Ortega, Media site planner of General Mills tells Portada.

Read More
Associate Director, Brand Marketing - Multicultural at Kellogg Company

Kellogg’s, recently launched a new Spanish language content marketing program called Dias Grandiosos with Latina women as a target.  What are the content challenges   a Hispanic content marketing program needs to meet? What are the main objectives and the resources that have to be put behind it? We talked to Christopher Rivera, associate director of Multicultural Brand Marketing at  Kellogg’s to find out.

Read More