Colombia

Breaking Ads Colombia (Premium): American Airlines, Sharpie and Postobon

Today we return to our section Breaking Ads 2013. Portada and Media Economics Group show the digital campaigns in latinamerican countries. These are the digital campaigns from Colombia, that appeared in digital media during January 2013. American Airlines, Sharpie and Postobon campaigns American Airlines Advertiser: American Airlines Campaign: “La Nueva Imagen de America” (AA.com/nuevoamerican) Language: Spanish Description: Rebranding campaign by American Airlines […]


MagnaGlobal expands Latam presence

IPG Mediabrands, Interpublic Groups’s media agency ua expanding Magna Global’s presence in Latin America. MagnaGlobal is  the strategic global media unit of IPG responsible for forecasts, insights and negotiation strategy across all media channels. A team of experts in the areas of negotiation, investment and market intelligence has been assembled. Team members are  based in Argentina, Chile, Colombia and Mexico […]


WPP readies for Brazil/Latam: Buys 20% Stake in Digital Marketing Firm Globant

WPP is acquiring a 20% stake in Globant S.A., a Buenos Aires, Argentina, headquartered technology services provider focused on delivering innovative software solutions. WPP bought the stake for US $70 million. Last year not-for-profit Endeavor Foundation‘s Catalyst Program invested US $2 million in the company. WPP’s strategic move is aimed at augmenting its digital capabilities, […]


Y&R introduces Latam Shopper Marketing unit Labstore

Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid, the company announced. By the end of the year, new offices will be fully operational in Argentina, Brazil, Chile, Colombia, Mexico and Puerto Rico and will work hand-in-hand with the Latin […]


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