Colombia

Redmas to sell advertising into Demand Media’s eHow en español

What: Cisneros Interactive’s RedMas will exclusively sell advertising into Demand Media’s eHow en español in 17 Latin American countries. Both companies will also work together to monetize eHow en español’s U.S. Hispanic traffic, where it has 1.5 million visitors. Why it matters: The deal reflects a trend towards specialization in the Latin Interactive markets. Both Demand […]


Breaking Ads Colombia: Almacenes Éxito, Chocolate Corona and Pastas La Muñeca ::: Premium Content:::

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Almacenes Éxito, Chocolate Corona y Pastas La Muñeca. The digital advertizing campaigns were active during the last week of November and the first of Dicember, 2013. They were tracked with ColombiaWebMonitor™ technology. Almacenes Éxito Advertiser:  Almacenes Exito S.A. […]


US Media Consulting to sell into Yahoo Colombia

Yahoo! digital inventory Colombia will be marketed by U.S. Media Consulting. Among the products, U.S. Media Consulting will market the homepage (co.yahoo.com), emails, mobile advertising and search page (search). Yahoo! is situated among the top five positions in Colombia regarding Internet traffic in the country. “We are focused on growing our presence in the country […]


BlackBerry opens new office in Colombia

What? BlackBerry has opened an Innovation Centre in Bogota, Colombia. Why it matters: The Innovation Center aims to add new users of BlackBerry´s mobile devises in Latin America. The Bogota facility is the fourth BlackBerry Innovation Centre in Latin America, adding to the company’s existing Innovation Centres in Argentina, Brazil and Mexico. According to Eduardo […]


Breaking Ads Colombia: Cerveza Águila, Alpina and DIRECTV Colombia ::: Premium Content :::

Portada and Media Economics Group present today a new selection of Breaking Ads Colombia. We analize below the campaigns from Cerveza Aguila, DIRECTV Colombia and Alpina. The campaigns were tracked through ColombiaWebMonitor™ in the last quarter of May. Cerveza Águila Advertiser: Bavaria, S.A. Campaign: “#SubeleALaAlegria” Lenguage: Spanish Description: Campaña publicitaria de Cerveza Águila para publicitar el hashtag #SubeleaLaAlegria […]


Marketing to LatAm: Detail of LAN COLOMBIA’s “Cometas” campaign – Ariadna

LAN Colombia’s “Cometas” (Kites) campaign was developed by digital agency Ariadna. Ariadna is part of a holding company which includes CDI INTERACTIVE (center for development and innovation), DIGITAL EYE (digital research), MAIA (media performance), DIGITAL NETWORK TRAINING (training in digital marketing), and GEA (procurement outsourcing and digital talent development). The agency has offices in nine […]


Spanish sports newspaper Marca launches Colombia edition

The Spanish sports newspaper Marca recently published its first Latin American print edition.  The newspaper launched in Colombia with an initial circulation of 60,000 issues. The price of Marca Colombia  is 1200 Colombian pesos and it is available in Colombia´s main cities (Bogota, Medellin, Cali, Barranquilla, Cartagena, Armenia, Pereira, Manizales and Ibague). The Colombian launch is being […]


Breaking Ads Colombia: Colsubsidio, BlackBerry and Cerveza Poker Ligera ::: Premium Content :::

Portada and Media Economics Group present today a new selection of Breaking Ads Colombia. We analize below the campaigns from Supermercados Colsubsidio, Cerveza Poker Ligera and BlackBerry. The campaigns were tracked through ColombiaWebMonitor™ between 18th of April and today. Supermercados Colsubsidio   Advertiser: Colsubsidio Campaign: “El Minuto Que Soñaste!” Concurso Language: Spanish Description: Online Facebook […]


MORE FROM PORTADA

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.