Global trends for 2014 agreed that the rise of mobile devices in communication strategies, advertising, marketing and media, and the expected numbers, it seems to have come up short according to several studies on the mobile market in Latin America, display here.
US-based networking company Cisco is aiming to double its revenues in Colombia in its fiscal 2017 compared to fiscal 2014.
BBC Worldwide, the main commercial arm of the British Broadcasting Corporation (BBC), announced the appointment of EXIM Licensing Group, the licensing, promotional and entertainment company in Latin America, to represent BBC brands for all licensing ventures in Brazil, Mexico, Colombia and Chile.
What: Cisneros Interactive’s RedMas will exclusively sell advertising into Demand Media’s eHow en español in 17 Latin American countries. Both companies will also work together to monetize eHow en español’s U.S. Hispanic traffic, where it has 1.5 million visitors. Why it matters: The deal reflects a trend towards specialization in the Latin Interactive markets. Both Demand […]
FremantleMedia International has achieved significant sales across Latin America driven primarily by rapidly expanding US pay TV operators and Latin America’s appetite for high-profile TV formats.
Apple has announced that iBooks Texbooks and iTunes U Course Manager, two education-oriented products from the company, will expand intoLatin America and other new markets including Asia and Europe.
Telefónica strengthens its position in Latin America by providing data and voice coverage for NII Holdings’ Nextel in the region’s two biggest markets, Mexico and Brazil. The service will be provided through Telefónica’s 3G mobile network.
Colombia ranked second in terms of video engagement with an average of 149.8 videos watched per viewer during October 2013. Online video streaming reached 89.5 percent of Colombia’s total online population watching videos during the month, compared to the global average at 84.9 percent.
We recently published that Miami headquartered media placement firm US Media Consulting will take over sales representation for Yahoo! Colombia. We talked with Henry Zamarripa, Regional Sales Director for Latinamerica & the Caribbean at Yahoo, about the deal.
Breaking Ads Colombia: Almacenes Éxito, Chocolate Corona and Pastas La Muñeca ::: Premium Content:::
Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Almacenes Éxito, Chocolate Corona y Pastas La Muñeca. The digital advertizing campaigns were active during the last week of November and the first of Dicember, 2013. They were tracked with ColombiaWebMonitor™ technology. Almacenes Éxito Advertiser: Almacenes Exito S.A. […]
Yahoo! digital inventory Colombia will be marketed by U.S. Media Consulting. Among the products, U.S. Media Consulting will market the homepage (co.yahoo.com), emails, mobile advertising and search page (search). Yahoo! is situated among the top five positions in Colombia regarding Internet traffic in the country. “We are focused on growing our presence in the country […]
Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Avon, Cookies Noel and Bancolombia. The digital advertizing campaigns were active during the last two weeks of October and the first of November, 2013. They were tracked with ColombiaWebMonitor™ technology.
What? BlackBerry has opened an Innovation Centre in Bogota, Colombia. Why it matters: The Innovation Center aims to add new users of BlackBerry´s mobile devises in Latin America. The Bogota facility is the fourth BlackBerry Innovation Centre in Latin America, adding to the company’s existing Innovation Centres in Argentina, Brazil and Mexico. According to Eduardo […]
Multinational technology corporation IBM has invested US $17 million in a new data center facility in Bogota, Colombia.
Portada and Media Economics Group present a new selection of digital campaigns from Colombia. Breaking Ads Colombia features a selection of digital campaigns in the country between the last week of June and the first of July. Below the detailed campaigns of Gana.com.co, Reeds Dry and Pony Malta. Gana.com.co Advertiser: Grupo Antioqueño de Apuestas Campaign: […]
Publicis Groupe announced the acquisition of 100% of Bosz Digital SA in Costa Rica and, subject to the approval of local authorities, Bosz Digital Colombia SAS, an important, high-quality media and digital production platform in Central America that has worked closely with a number of Publicis Groupe’s top digital teams in recent years. This acquisition […]
Portada and Media Economics Group present today a new selection of Breaking Ads Colombia. We analize below the campaigns from Cerveza Aguila, DIRECTV Colombia and Alpina. The campaigns were tracked through ColombiaWebMonitor™ in the last quarter of May. Cerveza Águila Advertiser: Bavaria, S.A. Campaign: “#SubeleALaAlegria” Lenguage: Spanish Description: Campaña publicitaria de Cerveza Águila para publicitar el hashtag #SubeleaLaAlegria […]
LAN Colombia’s “Cometas” (Kites) campaign was developed by digital agency Ariadna. Ariadna is part of a holding company which includes CDI INTERACTIVE (center for development and innovation), DIGITAL EYE (digital research), MAIA (media performance), DIGITAL NETWORK TRAINING (training in digital marketing), and GEA (procurement outsourcing and digital talent development). The agency has offices in nine […]
The Spanish sports newspaper Marca recently published its first Latin American print edition. The newspaper launched in Colombia with an initial circulation of 60,000 issues. The price of Marca Colombia is 1200 Colombian pesos and it is available in Colombia´s main cities (Bogota, Medellin, Cali, Barranquilla, Cartagena, Armenia, Pereira, Manizales and Ibague). The Colombian launch is being […]
Portada and Media Economics Group present today a new selection of Breaking Ads Colombia. We analize below the campaigns from Supermercados Colsubsidio, Cerveza Poker Ligera and BlackBerry. The campaigns were tracked through ColombiaWebMonitor™ between 18th of April and today. Supermercados Colsubsidio Advertiser: Colsubsidio Campaign: “El Minuto Que Soñaste!” Concurso Language: Spanish Description: Online Facebook […]