The launch of Games4U is part of Vivo’s strategy in a very promising enterprise: Brazil is the 13th largest game market in the world and mobile gaming is the fastest growing segment, claiming 42% of the global gaming market.
Veritone®, Inc. continues global expansion with artificial intelligence solution for FOX Sports Brasil.
Latin American FOX Division Using Veritone Artificial Intelligence will extract new value from Broadcast Content.The agreement with FOX Sports Brasil comes after Veritone’s recent new agreements with CBS RADIO and most recently with iHeartMedia.
In this new article of Portada’s new Brazil Corner feature, Carla Ponta and Luiz Duarte describe the latest trends in the Brazilian Pay-TV market, the eighth largest worldwide. While subscribers have declined, a substantial increase in audience per minute and higher advertising investment bode well for the sector’s future.
According to Accenture, in the past year alone, more than half of online users favored devices other than TV sets for video viewing. Brazilians included.
Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.
A city often described by its multiple shades of grey and hectic pace aims to become a prime production set for the Film Industry. This is the challenge of São Paulo Film Commission.
Brazil Corner: João Daniel Tikhomiroff – On Branded Entertainment, New Financing Models and More (Part 2)
In the first article of Portada’s new Brazil Corner feature, published last week, Sao Paulo based journalist Carla Ponte interviews João Daniel Tikhomir, head of the Brazilian production powerhouse Mixer. Tikhomir described the state of the Brazilian audiovisual sector and the impact of production incentive laws on studios as well as the relative infancy of branded content and product placement in Brazil. In the below second part of the interview, Tikhomir expands on his expertise in branded integrations, describes new ways to finance audiovisual content and criticizes the high concentration of the distribution in the Brazilian movie market.
Rodale Inc. announced the continued international expansion of Women’s Health, with the launch of Women’s Health Brazil.
Why it matters: The relaunch of Women’s Health in partnership with Rocky Mountain Editora expands Rodale Inc.’s relationship with the company, which also publishes the Runner’s World and Bicycling Brazil editions.
Worldwide shopper marketing company Arc, which operates in about 30 countries, comes to Brazil. ARC is a subsidiary of Leo Burnett Worldwide.Led by Jean-Louis Gusiew (General Manager) and Clovis Marchetti (Executive Creative Director), Arc will receive R$ 5 million in initial investments.
DDB Worldwide, a division of Omnicom Group Inc., has acquired Grupo ABC, the largest independent advertising and marketing communications group in Brazil for approximately US $270 million. Grupo ABC owns agencies like Pereira & O’Dell, DM9, Sunset, Dojo and Africa Global, covering public relations, CRM, digital, promotions, events and advertising.
Brazilian beer brand Skol is the most valuable brand in Latin America, with 20% growth in 2015, taking its brand value to US$8.5bn. Last year’s number one Corona moves to second position with growth of 6% to US$8.5bn.
What: Accenture has acquired independent Brazilian digital agency AD.Dialeto,strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital. Why it matters: Acquisition nearly doubles Accenture Interactive footprint in the Brazilian market and increases its ability to serve clients throughout Latin America. Accenture has acquired independent Brazilian digital agency AD.Dialeto,to strengthen its digital marketing services […]
What: Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach US$2.7 billion in 2019, with a 8.4% annual compounded growth rate. Why It Matters: The region share is largely dominated by two markets which, together, will account for 72% of total revenue in 2019: Brazil (39%) and Mexico (33%), according to a PwC study […]
With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.
What: Video advertising and a global monetization platform for publishers Teads opens new office in San Pablo, Brazil in an effort for capitalizing on the growth of online video and as Brazil is growing quickly in the digital ads segment. Why it matters: Teads appointed Thiago Bispo, a senior digital media professional, to lead the company’s operations in São […]
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]
Busca Corp., a leading digital entertainment network headquartered in La Jolla, California, has signed a multi-year license agreement with Rotten Tomatoes to launch Tomatazos.com, the official Spanish language movie ratings and reviews site.
What: Twitter is expanding its operations in LatAm by opening new offices in Miami, Mexico and Colombia. Guilherme Ribenboim will now be VP Latin America, and Matthew Drinkwater, has been named Agency Relations Director for Latin America. Why it matters: Social Media giants including Twitter are increaseing their presence in Latin America. According to Twitter, the appointments will not affect […]
Experiential Marketing agency GMR is opening a larger office in Rio de Janeiro’s tallest Building, getting ready for 2016 Summer Olympic Games in Brazil. As the world looks forward to the 2016 Summer Olympic Games in Brazil, sports, entertainment and lifestyle marketing agency GMR is expanding its existing office in Rio de Janeiro. The new office […]
Gravity 4 has just acquired EzLike, the Facebook paid advertising platform, making this the company’s 8th acquisition and making it the dominant player in the paid social space.Portada interviewed Xavier Mantilla, General Manager Latin America at Gravity4, to have view on this recent acquisition.