Barça Makes Its Mark In Mexico and Continues Global Initiative
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.
The 2017 season saw Formula 1 register an increase in audience figures across both TV and digital platforms compared to the previous year. Brazil was the 2nd strongest market with a 13.4% audience growth.Brazil is still the biggest TV market with more than 76 million viewers.
Latin American technology investment firm Mountain Nazca, owner of Groupon Latam, announced its acquisition of Peixe Urbano, Brazil’s leading e-commerce player.
The launch of Games4U is part of Vivo’s strategy in a very promising enterprise: Brazil is the 13th largest game market in the world and mobile gaming is the fastest growing segment, claiming 42% of the global gaming market.
According to Accenture, in the past year alone, more than half of online users favored devices other than TV sets for video viewing. Brazilians included.
A city often described by its multiple shades of grey and hectic pace aims to become a prime production set for the Film Industry. This is the challenge of São Paulo Film Commission.
What: Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach US$2.7 billion in 2019, with a 8.4% annual compounded growth rate. Why
Busca Corp., a leading digital entertainment network headquartered in La Jolla, California, has signed a multi-year license agreement with Rotten Tomatoes to launch Tomatazos.com, the official Spanish language movie ratings and reviews site.
Gravity 4 has just acquired EzLike, the Facebook paid advertising platform, making this the company’s 8th acquisition and making it the dominant player in the paid social space.Portada interviewed Xavier Mantilla, General Manager Latin America at Gravity4, to have view on this recent acquisition.
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
Twitter‘s Brazil division is opening a new office in that South American country, one of that social-networking site’s five biggest markets, as part of the company’s continued focus on its advertising-driven business model.
WPP ‘s wholly-owned operating company JWT , the global marketing communications agency, has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. (“Blinks“), a leading search engine marketing agency in Brazil strengthening its digital media market share.
DynAdmic is a Private marketplace for online video advertising that uses audio recognition technology to support the programmatic video buying. “With this technology we help marketers reach their exact audience based on what they are watching”, says Camila Masetti, international marketing director of DynAdmic. Currently, DynAdmic is expanding into Latin America with an office in Sao Paulo, Brazil, which handles opperations in Brazil and Mexico. They are also planning to expand into Chile, Peru and Colombia. In Brazil and Mexico their main clients are: L’Oréal, Red Bull, Pepsico, Chevrolet, Fox, Warner Bros, among others.
Rubicon Project,which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is expanding its activity in Latin America with the appointment of Patrizio Zanatta as its first Managing Director for the region.
NYLON Media Inc. will publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine to expand throughout the Americas.
Regulators cleared Virgin Mobile Brasil to market cell phone plans in the country using Telefonica Brasil SA’s mobile network, adding competition to the telecommunications market.
IPG Mediabrands, the media innovation arm of Interpublic Group, has announced the launch of Cadreon, its programmatic buying capability in Latin America with a central hub in Chile servicing more than 10 markets in the region.
For Nivea Sun Kids, FCB Brasil used technology to emphasize the emotional bond between a mother and her child, creating a mobile app that literally maps that connection.
BBC Worldwide, the main commercial arm of the British Broadcasting Corporation (BBC), announced the appointment of EXIM Licensing Group, the licensing, promotional and entertainment company in Latin America, to represent BBC brands for all licensing ventures in Brazil, Mexico, Colombia and Chile.