Barça Makes Its Mark In Mexico and Continues Global Initiative
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Brazil
Brazil, Twitter Collaborate on Live World Cup Content Broadcasts
The Brazilian Football Federation (CBF) has partnered with Twitter to distribute exclusive content produced by the CBF. As the universe of “broadcasters” expands, the potential audience for team- or league-based content increases, making it more attractive to potential marketing partners.
Brazil Has the Largest F1 TV Audience, Strong Growth in Social
The 2017 season saw Formula 1 register an increase in audience figures across both TV and digital platforms compared to the previous year. Brazil was the 2nd strongest market with a 13.4% audience growth.Brazil is still the biggest TV market with more than 76 million viewers.
Kaká Hopes to Leave Post-Retirement Mark on Milan
A growing trend among professional athletes has been the usage of social media to make important announcements. And on Sunday, December 17, Brazilian soccer star Kaká declared his retirement via his Twitter account to his nearly 30 million followers.
Arcos Dorados to Sign Neymar Jr. in Brazil
Arcos Dorados Holdings Inc. has signed an exclusive contract with soccer star Neymar Jr. to support its 2018 FIFA World Cup Russia™ marketing and brand campaigns beginning in January 2018.Neymar Jr.’s exclusive contract with Arcos Dorados’ Brazilian operation further strengthens McDonald’s brand market leadership in the country.
LatAm: Signs of Recovery, 2018 Ad Revs to Reach US$26.3 bn
Latin American media owners’ net advertising revenues (NAR) to grow by +9.3% in 2018, to US$26.3 billion, following a +7.3% growth in 2017, thanks economic recovery becomes more robust in the region according to MAGNA.
Groupon Latam Buys E-Commerce Platform Peixe Urbano
Latin American technology investment firm Mountain Nazca, owner of Groupon Latam, announced its acquisition of Peixe Urbano, Brazil’s leading e-commerce player.
BRAZIL Corner: Game on! Vivo – the Largest Brazilian Telco – Bets on the Gamers Universe
The launch of Games4U is part of Vivo’s strategy in a very promising enterprise: Brazil is the 13th largest game market in the world and mobile gaming is the fastest growing segment, claiming 42% of the global gaming market.
Veritone Expansion Fuels Growth in LatAm Market with FOX Sports Brasil Relationship
Veritone®, Inc. continues global expansion with artificial intelligence solution for FOX Sports Brasil.
Latin American FOX Division Using Veritone Artificial Intelligence will extract new value from Broadcast Content.The agreement with FOX Sports Brasil comes after Veritone’s recent new agreements with CBS RADIO and most recently with iHeartMedia.
BRAZIL Corner: Despite Cord-Cutting, Pay TV Gains Ground In Advertising and Audience per Minute
In this new article of Portada’s new Brazil Corner feature, Carla Ponta and Luiz Duarte describe the latest trends in the Brazilian Pay-TV market, the eighth largest worldwide. While subscribers have declined, a substantial increase in audience per minute and higher advertising investment bode well for the sector’s future.
BRAZIL Corner: 280 Million Devices Are Ready for Online Video
According to Accenture, in the past year alone, more than half of online users favored devices other than TV sets for video viewing. Brazilians included.
INTERVIEW- FC Barcelona Aims to be the World’s Largest Sports Team, and LatAm is its Springboard
Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.
Brazil Corner: How São Paulo Intends to Become a Center of Film Production
A city often described by its multiple shades of grey and hectic pace aims to become a prime production set for the Film Industry. This is the challenge of São Paulo Film Commission.
Brazil Corner: João Daniel Tikhomiroff – On Branded Entertainment, New Financing Models and More (Part 2)
In the first article of Portada’s new Brazil Corner feature, published last week, Sao Paulo based journalist Carla Ponte interviews João Daniel Tikhomir, head of the Brazilian production powerhouse Mixer. Tikhomir described the state of the Brazilian audiovisual sector and the impact of production incentive laws on studios as well as the relative infancy of branded content and product placement in Brazil. In the below second part of the interview, Tikhomir expands on his expertise in branded integrations, describes new ways to finance audiovisual content and criticizes the high concentration of the distribution in the Brazilian movie market.
Rodale Inc. Announces Return of Women’s Health to Brazil
Rodale Inc. announced the continued international expansion of Women’s Health, with the launch of Women’s Health Brazil.
Why it matters: The relaunch of Women’s Health in partnership with Rocky Mountain Editora expands Rodale Inc.’s relationship with the company, which also publishes the Runner’s World and Bicycling Brazil editions.
Publicis’ Shopper Marketing Agency Arc Enters Brazil
Worldwide shopper marketing company Arc, which operates in about 30 countries, comes to Brazil. ARC is a subsidiary of Leo Burnett Worldwide.Led by Jean-Louis Gusiew (General Manager) and Clovis Marchetti (Executive Creative Director), Arc will receive R$ 5 million in initial investments.
DDB Worldwide Acquires Brazil’s Grupo ABC
DDB Worldwide, a division of Omnicom Group Inc., has acquired Grupo ABC, the largest independent advertising and marketing communications group in Brazil for approximately US $270 million. Grupo ABC owns agencies like Pereira & O’Dell, DM9, Sunset, Dojo and Africa Global, covering public relations, CRM, digital, promotions, events and advertising.
Brazil’s Skol Named Latin America’s Most Valuable Brand by BrandZ, beating Mexico’s Corona
Brazilian beer brand Skol is the most valuable brand in Latin America, with 20% growth in 2015, taking its brand value to US$8.5bn. Last year’s number one Corona moves to second position with growth of 6% to US$8.5bn.
Accenture Expands Footprint in Brazil, Buys Digital Agency AD.Dialeto
What: Accenture has acquired independent Brazilian digital agency AD.Dialeto,strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital. Why it matters: Acquisition nearly doubles Accenture Interactive footprint in the Brazilian market and increases its ability to serve clients throughout Latin America. Accenture has acquired independent Brazilian digital agency AD.Dialeto,to strengthen its digital marketing services […]
Mexico and Brazil Lead the Video Game Market in LatAm
What: Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach US$2.7 billion in 2019, with a 8.4% annual compounded growth rate. Why It Matters: The region share is largely dominated by two markets which, together, will account for 72% of total revenue in 2019: Brazil (39%) and Mexico (33%), according to a PwC study […]
