Brazil

Arcos Dorados to Sign Neymar Jr. in Brazil

Arcos Dorados Holdings Inc. has signed an exclusive contract with soccer star Neymar Jr. to support its 2018 FIFA World Cup Russia™ marketing and brand campaigns beginning in January 2018.Neymar Jr.’s exclusive contract with Arcos Dorados’ Brazilian operation further strengthens McDonald’s brand market leadership in the country.


Brazil Corner: João Daniel Tikhomiroff – On Branded Entertainment, New Financing Models and More (Part 2)

In the first article of Portada’s new Brazil Corner feature, published last week, Sao Paulo based journalist Carla Ponte interviews João Daniel Tikhomir, head of the Brazilian production powerhouse Mixer. Tikhomir described the state of the Brazilian audiovisual sector and the impact of production incentive laws on studios as well as the relative infancy of branded content and product placement in Brazil. In the below second part of the interview, Tikhomir expands on his expertise in branded integrations, describes new ways to finance audiovisual content and criticizes the high concentration of the distribution in the Brazilian movie market.


Accenture Expands Footprint in Brazil, Buys Digital Agency AD.Dialeto

What: Accenture has acquired independent Brazilian digital agency AD.Dialeto,strengthening its digital marketing services provided through Accenture Interactive, part of Accenture Digital. Why it matters: Acquisition nearly doubles Accenture Interactive footprint in the Brazilian market and increases its ability to serve clients throughout Latin America. Accenture has acquired independent Brazilian digital agency AD.Dialeto,to strengthen its digital marketing services […]


Mexico and Brazil Lead the Video Game Market in LatAm

What: Video Games total sales in Latin America were of US$1.86 billion in 2014 and are expected to reach US$2.7 billion in 2019, with a 8.4% annual compounded growth rate. Why It Matters: The region share is largely dominated by two markets which, together, will account for 72% of total revenue in 2019: Brazil (39%) and Mexico (33%), according to a PwC study […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.