Brand Marketing

Papa John’s Daniel Rosas: “Super Bowl is our #1 Sales and Delivery Day of the Year.”

Papa John’s Pizza runs the third largest take-out and pizza delivery restaurant chain in the world. Yesterday, just hours ahead of Super Bowl 51’s kick-off, Papa John’s launched a new brand platform, “We’re more than a pizza company, we’re a Pizza Family.” Portada interviewed  Daniel Rosas, Sr Director Multi-Cultural Marketing at Papa John’s International.  Daniel is responsible […]


Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump’s new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.


Inside Cargill’s Rumba Meats Relaunch

Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers.Marketing elements with Rumba’s new look include packaging, a Facebook page, Internet website, digital banner ads, Pandora Internet Radio ads and retail point-of-sale elements. Most marketing elements incorporate the “dancing lady” graphic, representing the culture, tradition and celebration the brand embodies.


Marketer Interview: Katrina Plummer Equity Brand Manager Honey Maid

Honey Maid, a Mondelēz International brand, recently released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing American culture. The campaign will be distributed on TV, online and in cinema through September 2016 in the United States. We spoke to Katrina Plummer, Equity Brand Manager, Honey Maid, Mondelēz International, who provided us more specifics.


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.