Tecate announced expanded distribution for its new premium beer Tecate ALTA in stores throughout California, Nevada, New Mexico, Arizona and southern Texas. To understand the rationale behind the new product launch and the Tecate Alta marketing campaign by the Heineken-owned Mexican import beer brand, Portada talked to Belen Pamukoff, Brand Director, Tecate. 5 things you need to know.
Content for eCommerce is where it’s at. Having an efficient content strategy for eCommerce is an indispensable requirement for marketing departments in Corporate America. We talked to Emilly Jordan, VP Marketing, Willow Innovations and to Wilson Calil, Director of Inbound Marketing, Primary Arms to gain an understanding of how their companies position content for eCommerce.
We talked to Daniela Zamudio, Marketing and Communications Manager at TIFFANY & Co., about the most relevant strategies for luxury marketing. In this conversation, Zamudio
Over 4.2 million peanut emojis have been used on Twitter since the emoji’s creation for the Spreading Good Campaign and the National Peanut Board (NPB)
At the 2019 Portada Event in Mexico City, we had an insightful Q&A session with Isaias Araiza, Manager, Destination Marketing LATAM at Hilton. He shares
With nearly 95% of shoppers reading online reviews before making a purchase, reviews have transformed the way consumers make purchase decisions. According to a study
At the 2019 Portada Event in Mexico City, we had an insightful Q&A session with Germán Villegas, Digital & E-Commerce Manager at Colgate Palmolive Mexico.
2020 promises to be an exciting year in marketing. We asked brand and media agency executives that are part of the Portada Council System where
Influencer marketing has become increasingly more important in the last years. It’s risky, but most marketers continue to invest in this trend. We discussed campaigns and best practices with Paula’s Choice’s Rajaa Grar, Kia’s Eugene Santos, and CH Carolina Herrera’s Fabiola Velarde.
Visa’s sponsorship reached it’s first big win after the U.S. Women’s National Team won the World Cup back in June. Now, the financial company is going for more.
We caught up with Kia Motors America’s Eugene Santos, Senior Manager, Multicultural Marketing, about Kia’s new multicultural campaign, Driving Forces. Anything related to the Hispanic market comes to Santos’ desk first, so he knows a thing or two about how to market to Hispanic consumers. He told Portada New York 19’s audience all about Kia’s first time using influencer marketing to target Hispanics.
José Bello, Dana Bonkowski, Darcy Bowe, Cynthia Dickson, David Queamante and Jessica Roman are agency executives with decades of experience in marketing and advertising. Their insights shed valuable light on how to best approach multicultural marketing in this moment of uncertainty.
The Confederation of North, Central American and Caribbean Association of Football (Concacaf) announced that supplier of branded lubricants and automotive services Valvoline will be a key sponsor of the 2019 Concacaf Gold Cup. We talked to Tim Ferrell, Valvoline Vice President, Brand Equity & Consumer Marketing, about why the brand decided to sponsor this specific soccer tournament.
To leverage the UEFA Champions League, Pepsico launched a 360º campaign spanning 13 Latin American countries featuring some of the sport’s greatest household names.
One-third of Toyota’s Corolla buyers are Hispanic, and the company expects this number to grow by targetting young Latino’s via emotional connections and a multi-channel strategy.
First Insight has released the results of a study that examined the shopping behavior of U.S. and U.K. consumers, and found that millennials are still the biggest contributors to the success of certain retail models.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
What: Portada talked with Kevin Thompson, Chief Marketing Officer Sotheby’s International Realty Affiliates LLC about the global firm’s recent triumphs in digital marketing. Why it
Including information from over three million consumers, BrandZ, a consumer-focused source of brand equity knowledge and insight, has released the 2019 Top 100 Most Valuable US Brands report.