Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers.Marketing elements with Rumba’s new look include packaging, a Facebook page, Internet website, digital banner ads, Pandora Internet Radio ads and retail point-of-sale elements. Most marketing elements incorporate the “dancing lady” graphic, representing the culture, tradition and celebration the brand embodies.
Wonderful Pistachios’ Adam Cooper on the Launch of the Get Crackin’ Campaign, Healthy Snacking and More…
As Wonderful Pistachio today is announcing a US $55 million campaign to celebrate the largest pistachio crop in history. Portada talks to Adam Cooper, VP Marketing for Wonderful citrus, pistachios and almonds, the Los Angeles-based company which has more than US$ 4 billion in annual sales.
We spoke to Felix Palau, Heineken Brand Regional Director at Global Marketing Americas Heineken, about Tecate’s latest campaign’s impact as well as brand’s impressive growth in the general market.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
#Portada16 Speaker Jose Costa of Driven Brands Finds Success through Balance of Traditional, Digital Marketing
Jose Costa, Group President of Driven Brands, sat down with Portada to discuss the group’s marketing strategy, and how they are seeking and engaging a wide variety of customers through both traditional and digital marketing efforts.
Roberto Zapata, CEO at Hoteles Misión, told Portada about the company’s plans to have 100 hotels worldwide by 2020.
In the age of the total market it is interesting to see how Verizon just introduced a campaign specifically targeting Hispanic Millennials led by actress Gina Rodriguez. Portada talked to Stephanie Shannon, Culture and Segment Strategist at Verizon.
Luis Perillo, VP of Sales & Marketing, Caribbean & Latin America at Hilton Worldwide, explains why the hotel line is making a significant effort to continue its expansion into the Latin American market with new hotel openings and brands.
Erica Doyne, senior director of marketing for AMResorts, talked to Portada about the hotel brand’s biggest challenges in the U.S. Hispanic and Latin American market, as well as marketing trends in the luxury hotel business.
Stephanie Borges, VP North America Strategic Marketing & Partnership of Six Flags Theme Parks, told us about their marketing strategies towards Hispanics.
Honey Maid, a Mondelēz International brand, recently released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing American culture. The campaign will be distributed on TV, online and in cinema through September 2016 in the United States. We spoke to Katrina Plummer, Equity Brand Manager, Honey Maid, Mondelēz International, who provided us more specifics.
FLUVIP, an influencer marketing company, has decided to open offices in Mexico.
Patricia Diaz, director of U.S. Hispanic Marketing for McDonald’s USA, explains why Money Monopoly has been a successful marketing strategy for McDonalds.
Felix Palau, Tecate’s VP, talks about why the Mexican beer is going after U.S.-Hispanic Millennials, and why the brand chose the sports of boxing and soccer as its focus in engaging with new consumers.
Ralph Rijks, SVP of marketing of Heineken, spoke to Portada about the brewer’s most recent campaign, “There’s More Behind the Star,” and the importance of sports to the brand’s marketing strategy.
Pasta maker Barilla’s strategy has an important Latin marketing component, both multicultural in the U.S. as well as in Latin America, as the recent partnership of Barilla with television personality and restaurateur Ingrid Hoffman shows. We talked to Melissa Tendick, VP of Marketing at Barilla Group about the company’s marketing and media strategy. Barilla’s marketing […]
Portada interviewed Doug Poppen, Senior Director, Marketing and Corporate Communications at Bojangles’.
Travel Marketing is one of the categories that are changing at the most rapid pace. As Dorothy Dowling, SVP of Marketing and Sales for Best Western International, puts it” you have to be able to pivot very quickly.”.The 30-year hotel industry veteran directs all of Best Western’s marketing and sales. We talked with Dowling about the latest (digital) marketing trends and about Best Western’s forays into the U.S. Hispanic market. 6 things you need to know.
MARKETER INTERVIEW: Volaris’ Ricardo Rivera on How Digital Marketing Should Be Reflected in a Company’s Organization
Volaris, the low-cost Mexican airline that has an important presence in the U.S. Hispanic market, is one of the pioneers in Mexican online marketing. Ricardo Rivera, Head of Marketing, Volaris (watch Video in Spanish), spoke to Portada about what he has learned in digital marketing and social marketing so far and what he recommends companies to do to keep up with the latest trends.
Marketer Interview: General Mills’ Monica Granados – ” Less than 25% of Our Traffic Comes Through the English Site”
General Mills just announced the re-launch of its new and improved digital platform, QueRicaVida.com. Monica Granados, assistant interactive marketing manager who oversees all Que Rica Vida digital content, spoke to Portada about the new initiative.