Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Barcelona expand their football influence in the Americas and continue their global initiative to grow their brand of football.
Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.
Ariela Nerubay, CMO of Curacao, talked to Portada about the evolution of the company and how its new services will cater to Hispanics’ every need in a more effective way.
A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.
We looked at the top 15 online retail sites by visitors in the US in June of this year and how they scored in number of visitors.
Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called “smart contracts”. Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”
A summary of the most exciting recent research in brand marketing and consumer behavior in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
The unprecedented growth of the US multicultural population is calling all marketers into action; by analyzing how experienced companies deal with the cultural attunement question, we can gain helpful insights as to the most effective ways to approach it.
With the FIFA World Cup 2018 about to start, Portada touched base with members of the Agency Star Committee to find out how to make the best of the media opportunity. Interviewees: UM’s David Queamante, Horizon’s Karina Dobarro, and Canvas Worldwide’s Cynthia Dickson. Russia 2018 is not just a sports competition; for brands and agencies worldwide, every soccer match is an opportunity to target audiences through an important passion point.
Portada has officially launched its Council System. The five different council units already met once virtually during the first quarter and in-person at Portada Miami in mid-April. The next in-person meetings will be at Portada New York and Portada Mexico. Check out what the brand marketing member executives have to say about the experience so far!
GWI Commerce has presented GlobalWebIndex’s latest analysis of e-commerce behavior and engagement levels. This survey will help marketers understand the evolving dynamics of how people of all ages choose and purchase products online.
We talked to Yamile Elias, Head of Marketing of the Drinkfinity brand at PepsiCo, to find out more about the marketing strategies behind this new product. There is an ongoing tension between online and physical retail. Products like Drinkfinity could set a new trend for other brands to follow.
BrandZ, WPP and Kantar have released their annual report of the top 50 more valuable brands in Latin America. Mexico is home to more of the most valuable brands than any other Latin American country, but Brazil is catching up.
Avocados from Mexico made another big splash with its fourth Super Bowl ad. Rather than launching a specific product, AFM highlighted the versatility of avocados and looked to connect with consumers on a broader scale.
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
We talked to Mauricio Pallares, Director of Marketing and Digital Sales at BBVA Bancomer, about why Liga MX’ sponsorship is so important to the bank.
Too many brands are failing to recognize that a significant percentage of their future growth will be generated by Hispanic consumers. We spoke to Margie Bravo, Multicultural Marketing Manager at Nestle, about Best Practices for preparing your brand for a Multicultural world
What: Facebook and Netflix resulted YouGov BrandIndex’s 2017 brands generating the most positive word of mouth among millennials. Why it matters: Lane Bryant, a plus-size…