Brand Marketing

World Cup Marketing: 5 Things You Need to Know According to Marketers

With the FIFA World Cup 2018 about to start, Portada touched base with members of the Agency Star Committee to find out how to make the best of the media opportunity. Interviewees: UM’s David Queamante, Horizon’s Karina Dobarro, and Canvas Worldwide’s Cynthia Dickson. Russia 2018 is not just a sports competition; for brands and agencies worldwide, every soccer match is an opportunity to target audiences through an important passion point.


L’Oréal, Allstate, Coty and Many More Share Their Experience with Portada’s Council System Membership

Portada has officially launched its Council System. The five different council units already met once virtually during the first quarter and in-person at Portada Miami in mid-April. The next in-person meetings will be at Portada New York and Portada Mexico. Check out what the brand marketing member executives have to say about the experience so far!


MARKETING INNOVATION: Nestlé and NFL Discuss Marketing Changes

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé’s Margie Bravo and NFL’s Marissa Fernandez about what’s next in marketing and how to prepare for what the future brings.


Facebook & Netflix Are The Brands Generating Most Positive Word of Mouth Among Millennials

What: Facebook and Netflix resulted YouGov BrandIndex’s 2017 brands generating the most positive word of mouth among millennials. Why it matters: Lane Bryant, a plus-size retailer, gained the most in positive word of mouth generation among millennials over the past year. YouGov BrandIndex has released 2016-2017 WOM (word of mouth) ranking among Millennials in the US. Taking the first and second […]


Mazda’s VP of Marketing Russell Wager: “The First Stage of our Hispanic Campaign will be in Japanese.”

In an effort to reach Hispanic consumers that align directly with the Mazda brand goals, Mazda, for the first time, is investing in an all-new marketing campaign tailored to the Hispanic market that will launch this week. Mazda is the second major automotive company, Chrysler being the other one,  that has announced a Hispanic specific campaign in the last month. Portada interviewed Mazda’s […]


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The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.