Brand Marketing

Mazda’s VP of Marketing Russell Wager: “The First Stage of our Hispanic Campaign will be in Japanese.”

In an effort to reach Hispanic consumers that align directly with the Mazda brand goals, Mazda, for the first time, is investing in an all-new marketing campaign tailored to the Hispanic market that will launch this week. Mazda is the second major automotive company, Chrysler being the other one,  that has announced a Hispanic specific campaign in the last month. Portada interviewed Mazda’s […]


App Marketing Driven by Video, Balance Between Branding and Performance

According to AdColony’s Spring 2017 App Install Marketing Survey of the top 250 grossing app developers, a full 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest goes to in-feed, social, and television video ads. We spoke to industry insiders about how the rise of video in app marketing will factor into Hispanic-targeted app marketing campaigns.


#PortadaLat Speaker-PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”

Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath is going to be one of the highlights at our ninth annual PortadaLat conference next month in Miami. In his keynote speech on June 8, Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.


Inside State Farm’s Los Asegurados Hispanic Social Campaign

“Our State Farm sitcom, Los Asegurados, will be uploaded periodically for the next couple of months (through April) on the State Farm Latino Facebook and Twitter pages. We know that Hispanics over index on social, which is why an online video series is a great way to reach this community,” Patty Morris, Director of Branded Content at State Farm tells Portada. Morris provides more detailed explanations about the insurer’s Hispanic Milennial social video Campaign.


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Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

Consumer Insights Roundup: Consumer Behavior Changes After Banking Technical Issues, Online Audiences Tired of Influencer Marketing…

A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.


Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

Mar-Tech Roundup: SACI Falabella to Purchase E-retailer Linio for US $138M, Investors Like FLUVIP…

We are introducing a bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

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