Portada talked to Gustavo Guerra, brand director of Tecate Equity in Heineken U.S., about how the beer brand is going after the major U.S. market through sports sponsorships.
Mexican beer Tecate will be sold in 70 markets worldwide.
Ivonne Kinser, Digital Strategy & Innovation director at Avocados From Mexico, talked to Portada about the brand’s upcoming marketing strategies, and how sports might be among them.
“Our State Farm sitcom, Los Asegurados, will be uploaded periodically for the next couple of months (through April) on the State Farm Latino Facebook and Twitter pages. We know that Hispanics over index on social, which is why an online video series is a great way to reach this community,” Patty Morris, Director of Branded Content at State Farm tells Portada. Morris provides more detailed explanations about the insurer’s Hispanic Milennial social video Campaign.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
CoStar Group, Inc. recently launched a national exclusively Spanish apartment-listing site, Apartamentos.com. CoStar Group, uses technology to connect real estate professionals with the people and information they need to succeed. Portada talked to Patrick Dodson, Vice President Marketing at CoStar Group, about the new Spanish-language site and how the new offering integrates into Costar’s overall marketing strategy.
The traditional soft drink brand goes hand in hand with ( anónimo )’s creative campaign.
We talked to Stuart Foster, vice president, global brand marketing for Hilton’s Full Service Brands, about the hotel chain’s newest brand, the Tapestry Collection.
Portada interwiews Michael Roca, Associate Director of Total Market Planning at Hearts & Science . Roca shares his views on multicultural marketing under Trump and how H&S leads P&Gs larger multicultural marketing efforts, including its programmatic and content marketing efforts.
Papa John’s Pizza runs the third largest take-out and pizza delivery restaurant chain in the world. Yesterday, just hours ahead of Super Bowl 51’s kick-off, Papa John’s launched a new brand platform, “We’re more than a pizza company, we’re a Pizza Family.” Portada interviewed Daniel Rosas, Sr Director Multi-Cultural Marketing at Papa John’s International. Daniel is responsible […]
Tostitos launched a new packaging campaign to save super-bowl fans from driving drunk.
We spoke with agency and brand executives to learn about their travel marketing plans for 2017.
“We will Keep Betting on Sports with Massive Reach” – Jorge Inda, Senior Marketing Director at Anheuser Busch
Jorge Inda Meza, Head of Marketing at Anheuser-Busch, talked to Portada about the brand’s last-year marketing successes, and about why they will keep betting on sports marketing as one of their most reliable strategies.
We spoke with major brand and media executives about their sports marketing plans and expectations for 2017.
NFL’s main sponsor in Mexico got the most out of the live game the Houston Texans played against the Oakland Raiders, at the Estadio Azteca on November 21st.
Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation
Health plan providers are among the organizations that will be most impacted by president-elect Trump’s new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.
Crystal Cruises launched new TV campaign as part of their expansion plan, with a brand new marketing team based in Miami.
Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers.Marketing elements with Rumba’s new look include packaging, a Facebook page, Internet website, digital banner ads, Pandora Internet Radio ads and retail point-of-sale elements. Most marketing elements incorporate the “dancing lady” graphic, representing the culture, tradition and celebration the brand embodies.
Wonderful Pistachios’ Adam Cooper on the Launch of the Get Crackin’ Campaign, Healthy Snacking and More…
As Wonderful Pistachio today is announcing a US $55 million campaign to celebrate the largest pistachio crop in history. Portada talks to Adam Cooper, VP Marketing for Wonderful citrus, pistachios and almonds, the Los Angeles-based company which has more than US$ 4 billion in annual sales.
We spoke to Felix Palau, Heineken Brand Regional Director at Global Marketing Americas Heineken, about Tecate’s latest campaign’s impact as well as brand’s impressive growth in the general market.