Brand Marketing

#PortadaLat Speaker-PepsiCo’s Ricardo Arias-Nath: “I Constantly See Proofs that a Good Narrative Can Make a Pale Story Colorful.”

Pepsico’s Latin America Beverages Chief Marketing Officer Ricardo Arias Nath is going to be one of the highlights at our ninth annual PortadaLat conference next month in Miami. In his keynote speech on June 8, Arias Nath will speak about “How Innovation shapes PepsiCo’s Latin American marketing strategy.” We interviewed Arias Nath who answered several questions about PepsiCo’s approach to Latin American marketing.


Inside State Farm’s Los Asegurados Hispanic Social Campaign

“Our State Farm sitcom, Los Asegurados, will be uploaded periodically for the next couple of months (through April) on the State Farm Latino Facebook and Twitter pages. We know that Hispanics over index on social, which is why an online video series is a great way to reach this community,” Patty Morris, Director of Branded Content at State Farm tells Portada. Morris provides more detailed explanations about the insurer’s Hispanic Milennial social video Campaign.


Apartamentos.com’s Patrick Dodson on Building a Site that Renters Love

CoStar Group, Inc. recently launched a national exclusively Spanish apartment-listing site, Apartamentos.com. CoStar Group, uses technology to connect real estate professionals with the people and information they need to succeed. Portada talked to Patrick Dodson, Vice President Marketing at CoStar Group, about the new Spanish-language site and how the new offering integrates into Costar’s overall marketing strategy.


Papa John’s Daniel Rosas: “Super Bowl is our #1 Sales and Delivery Day of the Year.”

Papa John’s Pizza runs the third largest take-out and pizza delivery restaurant chain in the world. Yesterday, just hours ahead of Super Bowl 51’s kick-off, Papa John’s launched a new brand platform, “We’re more than a pizza company, we’re a Pizza Family.” Portada interviewed  Daniel Rosas, Sr Director Multi-Cultural Marketing at Papa John’s International.  Daniel is responsible […]


Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump’s new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.


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Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.