Last month Procter & Gamble’s Tide® announced that it created its first bilingual commercials for national English and Spanish TV stations. Portada talked to Raquel Rozas, P&G’s Brand Manager for Tide on the new campaign and its underlying philosophy.
The Western Union Thanks a Thousand Campaign, was a very strong contender for the 2012 PortadaTop Hispanic Digital Advertising Campaign Plan and Execution Award which was won by Dr. Seuss / The Lorax (Lopez Negrete Communications).
One of the highlights of last week’s Sixth Annual Hispanic Advertising and Media Conference were the Portada Advertising and Media Awards. Portada’s audience elected the Universal Pictures “Savages” as the Top 2012 Hispanic Advertising campaign.
Spanish-language novela actor Juan Soler (photo) and Honey Nut Cheerios® recently launched a joint, multi-market, education initiative designed to help Hispanics lead a heart healthy life.
Building and maintaining a Spanish-language website targeting the Hispanic consumer is a major element of Ford’s overall Hispanic marketing strategy. Portada talked with Dave Rodriguez, Multicultural Marketing Manager at Ford
Clorox just announced a major new marketing platform targeting the U.S. Hispanic market called Clorox Fragancia. According to David Cardona, Multicultural Marketing Director at Clorox (photo), this is the first time a line of cleaning products is designed for and marketed exclusively to U.S. Hispanics.
Martha Gerdes is VP of Marketing at Tampico Beverages. Tampico recently announced the launch of an interactive “Pinata Bash” social media contest and 3D Facebook app to promote its 20-ounce, single-serve, refrigerated juice drinks among young adults in target markets nationwide.
When it comes to rocking the Hispanic marketing boat, Javier Farfán is in a category of its own.
[tabset class=”ush”] [tabs tabname=”OVERVIEW”] Portada’s flagship annual Hispanic conference is an annual gathering of major decision makers in advertising, marketing and media from all over
Wells Fargo recently announced the addition of Mariela Ure (photo) to the Enterprise Marketing team as the Hispanic Segment Business Manager. In her new role, Ms. Ure coordinates Wells Fargo’s efforts in meeting the needs of the rapidly growing Hispanic market. Portada talked to Ure about her new role and her major objectives.
They are a relatively low -tech vehicle in a high-tech data driven marketing and advertising world, yet door hanger marketing is effectively used by major advertisers targeting the Hispanic consumer.
Ken Champa is one of the main responsible behind the recently announced Kleenex initiative targeting Hispanic moms. Portada caught up with Champa about the campaign (see below) and other ways Kleenex (Kimberley-Clark) markets to Hispanics.
Recently the second season of Latinos Are One was introduced,
A Hispanic-centric web series that spotlights ten aspiring Latino artists who will be challenged to create an original piece of art inspired by Maña y Corazón. The project is a collaboration between McDonald’s, Dallas-based Latino ad agency, iNSPIRE! and content production and distribution company DBG.
Steve Tihanyi is one of those rare executives that are very easy to interview on the phone, despite boasting a long, almost intimidating title at General Motors
Carmen Torres (photo) is Hispanic Media Supervisor at Tampa FL based 22Squared, where among other accounts, she manages the Publix account. We talked to Carmen about the Publix account and how she sees the changing Hispanic media landscape.
The news last week that Tecate and Tecate Light will consolidate all its advertising with Mexico-based Olabuenaga Chemistri continue to make waves, with U.S. Hispanic shops fearing other marketers will take their business elsewhere, mostly motivated by a cost-cutting mandate.
Hispanic Shopper Marketing is on the rise. More and more agencies are adding shopper marketing capabilities.
Tony Pace is the SVP global CMO of Subway. An advertising industry veteran –and sports marketing expert– Pace has been behind some of the many marketing successes of the Subway brand since joining the firm in 2006.
Entertainment marketing is a hot category in Hispanic advertising. (For example, check out our recent Marketer Interview column on Starz Entertainment’ effort to promote its new channel Encore Español.)
American Family Insurance recently introduced a campaign targeting Spanish-dominant Hispanics. The campaign consists of television, radio, print and online executions. Portada talked to Dan Guzman, Creative Development Manager, at American Family Insurance (photo) about American Family Insurance’s Hispanic Advertising.