AARP Launches Online Program for Aging Boomers
AARP today is officially launching LifeReimagined, an online destination aimed at helping the 50-plus demographic reinvent themselves with tools and advice for career, health and relationships.
AARP today is officially launching LifeReimagined, an online destination aimed at helping the 50-plus demographic reinvent themselves with tools and advice for career, health and relationships.
YaSabe has been selected by Viva Móvil by Jennifer Lopez as provider of local information, the companies announced today. Under the agreement, whose financials were
Portada is excited to announce a Webinar on Big Data and the Hispanic Consumer presented by Luminar. The Webinar will take place on June 20 at
Dallas-based Daisy Brand is not new in the business of buying Hispanic media. In fact, the family-owned dairy producer has been buying Hispanic television for
Ben Jankowski, Group Head, Global Media, MasterCard Worldwide will be one of the main attractions at our upcoming Portada Latam Summit on June 4-5 in
A study presented during this year’s AHAA (Association of Hispanic Advertising Agencies) Annual Conference makes the case for marketing to an often forgotten segment of
Pope Francis I has already won a lot of affection among believers and non-believers since he got elected a month ago. A big question for
The Custom Content Council (CCC) just published a survey that quantifies the volume of the Content Marketing Industry in the U.S. According to the research piece,
At the end of 2011, retail and coffee house chain Dunkin’ Donuts had 10,083 stores worldwide, including 7,015 franchised restaurants in the United States. Dunkin’ Donuts
Crown Imports outlined its 2013 sales and marketing plans to its U.S. distributor network and select retailers at the Gold Network Summit, its recent annual
Caesar Entertainment, the World wide gaming, hotel and resort company that owns and operates grand hotels including Caesars, Paris, Bally’s, Flamingo and Grand Casinos, has
Latin American Travel destinations are of great interest to the U.S Hispanic consumer. Both for Leisure and Business Travel. Hispanics have a cultural affinity with Latin
Heineken USA , the owner of the Tecate brand, just selected Dalas based INSPIRE! to reach second generation Hispanics. iNSPIRE!’s responsibilities will include supporting billboard, radio and digital
Hispanics make up about 10 percent of Red Lobster’s clientele, a number that matches the industry standard. Hispanic consumers are projected to account for 25%of
Lia Silkworth, Senior Vice President, Media Director Tapestry manages the multicultural investment and activation for Tapestry. She also oversees U.S. Multicultural for Liquid Thread, Starcom
Will Hispanic Advertising grow in 2013 and if so how? Portada asked eight major clients and media executives at advertising agencies. Most see strong growth in mobile, digital (particularly
A campaign for SOYJOY, the whole soy natural fruit bars, was nominated for the 2012 Top Hispanic Digital Advertising Campaign plan and execution. While Portada’s audience chose Lopez Negrete Communications – Dr. Seuss The Lorax (Disney) as the award winner, the SOYJOY campaign has interesting aspects particularly in the mobile and online marketing realm.
A campaign for SOYJOY, the whole soy natural fruit bars, was nominated for the 2012 Top Hispanic Digital Advertising Campaign plan and execution. While Portada’s audience chose Lopez Negrete Communications – Dr. Seuss The Lorax (Disney) as the award winner, the SOYJOY campaign has interesting aspects particularly in the mobile and online marketing realm.
Last month Procter & Gamble’s Tide® announced that it created its first bilingual commercials for national English and Spanish TV stations. Portada talked to Raquel Rozas, P&G’s Brand Manager for Tide on the new campaign and its underlying philosophy.
The Western Union Thanks a Thousand Campaign, was a very strong contender for the 2012 PortadaTop Hispanic Digital Advertising Campaign Plan and Execution Award which was won by Dr. Seuss / The Lorax (Lopez Negrete Communications).