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What are brands doing?

AARP Launches Online Program for Aging Boomers

AARP today is officially launching LifeReimagined, an online destination aimed at helping the 50-plus demographic reinvent themselves with tools and advice for career, health and relationships.

Best Practices: SOYJOY’s Online and Mobile Campaign

A campaign for SOYJOY, the whole soy natural fruit bars, was nominated for the 2012 Top Hispanic Digital Advertising Campaign plan and execution. While Portada’s audience chose Lopez Negrete Communications – Dr. Seuss The Lorax (Disney) as the award winner, the SOYJOY campaign has interesting aspects particularly in the mobile and online marketing realm.

Best Practices: SOYJOY’s Online and Mobile Campaign

A campaign for SOYJOY, the whole soy natural fruit bars, was nominated for the 2012 Top Hispanic Digital Advertising Campaign plan and execution. While Portada’s audience chose Lopez Negrete Communications – Dr. Seuss The Lorax (Disney) as the award winner, the SOYJOY campaign has interesting aspects particularly in the mobile and online marketing realm.