Gustavo Guerra serves as brand director for Tecate and Tecate Light, Indio and Bohemia. He talked to Portada’s editorial team about how his brands celebrate the character of all Hispanic bicultural men 21 and older, and highlights that boxing is the second most-watched televised sport for his target audience after soccer.
With so much talk around the Total Market Concept (see Wing’s Mc Gavock recent comments about the risk of oversimplification when applying the Total Market
Holly McGavock, Head of Planning at Wing, put her finger on a crucial issue this morning at a conference in NYC when discussing the Total Market approach…
RadioShack just announced its new positioning under the “Do It Together” line. After being part of the American retail landscape for more than 90 years, the iconic brand is struggling to survive due to dramatic changes in consumer electronics retailing. Portada interviewed Javier Figueroa, Director of Integrated Marketing at RadioShack, to ask him how he plans to reverse this trend.
Juan Galarraga, Vice President of Store Supply Chain and Operations at Target, is the retailers main executive when it comes to pave the way for Latinos within the company and creating strong relationships with Hispanic guests. We talked with Galarraga and asked him how his objectives relate to Target’s overall marketing and advertising strategy.
Soccerly, a digital platform for U.S soccer fans interested in the global soccer scene, has raised its Series “A” round of funding by institutional investors. The amount of the funding has not been disclosed. Lead investors are Mexican funds Gerbera Capital and Mexico Ventures I (both funds are also investors in leading recipes site Kiwilimon.com.)
The marketing agency LAPIZ has announced that Fabio Seidl will join them as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.
According to Comscore, for the holiday season-to-date, $18.9 billion has been spent online using desktop computers, Inceasing by 14% over last year’s result .Tuesday, November 19 has been the heaviest online spending day of the season to date at $963 million. Two other shopping days – Thursday, November 14 and Sunday, November 24 – have also seen at least $900 million in online retail spending.
The ANA Multicultural Conference concluded yesterday in the JW Marriott Live hotel in Los Angeles. Perhaps the most characteristic statement about multicultural marketing was when
More than 800 marketing, advertising and media executives are gathering in Los Angeles for the Multicultural Marketing & Diversity Conference. To include ethnic insights into overall (total) marketing strategies is crucial, many marketers noted. Pepsico’s Carlos Saavedra presented Pepsi’s cultural fluency marketing approach.
Magazine publishers are addressing the U.S.-based upscale Latinas audience, with English-language, luxury and lifestyle publications.
Crown Imports is introducing The Modelo Especial Chelada brand, which will be made available at retail locations in California, Nevada, Arizona, New Mexico, Texas and
We interviewed Maria Rohrer, Director of Marketing and Strategy for Chevrolet Trucks, to learn about how Chevy is planning to reverse its 4 points market share loss in the full-size pick up market since 2008. Rohrer also expands on the importance of the Hispanic customer in selected states.
Multi-channel loyalty and engagement platform PunchTab shared results of a study of over 500 Hispanic loyalty program members, offering valuable insights into how this high-value audience segment engages in social environments with reward programs.
As leading marketing and media executives gather in New York City for #Portada13 – Portada’s flagship Annual Hispanic Marketing and Media Conference this Thursday and the Hispanic Sports Marketing Forum this Wednesday – let’s review the 8 key issues they will explore in order to move Hispanic Marketing and media forward.
We recently published research by Vision Critical according to which Google is the top brand among the general population, but does not even make the list with the Hispanic audience. We talked to Ryan Barker, EVP Marketing and Analytics at Vision Critical, about the study’s insights.
Ford is launching ‘Mustang Countdown,’ an online video series to throw the spotlight on the legendary sports car and the culture that has formed around it all across the globe.
NBCU-owned Telemundo is partnering with Vision Critical and Symphony Advanced Media (SAM) to launch “Mi Telemundo” and “Tu Pulso Latino,” two insight communities that will
The Latin Content Marketing Forum came to a close Tuesday afternoon with a presentation from Javier Farfán, the Senior Director of Cultural Branding for Pepsi,
Hispanics might represent 16% of the U.S. population, but they account for a whopping 32% of the audiences that have rushed to see Fast and