Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Argentina

RedMas buys Kontextua, expands into In-Text and In-Image Advertising

Grupo Cisneros’s digital unit RedMas just announced that it is acquiring Buenos Aires, Argentina headquartered Kontextua. RedMas will invest $2 million in Kontextua to develop new digital advertising platforms and extend the online network's reach in Chile, Mexico, Brazil, Colombia, and in the U.S. Hispanic market.