Peugeot experienced a 5.8% sale growth in Latin America
Peugeot’s sales dropped 8.7% worldwide last year. Even so, the company managed to achieve a 5.8% sale growth in Latin America, 25.8% in China and 43% outside Europe.
Peugeot’s sales dropped 8.7% worldwide last year. Even so, the company managed to achieve a 5.8% sale growth in Latin America, 25.8% in China and 43% outside Europe.
Mobile advertising platform Opera Mediaworks, part of Norway’s Opera Software, is acquiring Hunt Mobile Ads, a Buenos Aires Argentina headquartered mobile advertising company with presence in Latin America (Mexico City, San Jose, Costa Rica; Bogota, Colombia; and Sao Paulo, Brazil)and in the U.S. Hispanic market (Miami). The amount of the transaction has not been disclosed.
¡Hola! magazine has arrived in Central America through a licensing agreement with Grupo Cerca. As of November, the monthly magazine is now publishing a local edition in Costa Rica, Nicaragua, Panama, El Salvador, Honduras, and Guatemala. Portada talked with Marcelo Burman, President and CEO of Grupo Cerca, about the launches and details of its agreement with local partners in each of the six Central American countries, and how ¡Hola! plans to market advertising in the magazine.
Streaming music provider Rdio has launched its services in 20 new countries, reaching 51 new different international markets. The new countries in that group of 20 include much of Latin America, as well as parts of Europe and Africa.
The Buenos Aires-based technology-services provider Globant SA (GLOB) is planning to hold its initial public offering early next year.
The company will be selling shares on the New York Stock Exchange during first quarter of 2014. Globant is expecting to raise US $86.3 million in the IPO.
The global media agency network IPG Mediabrands has announced new appointments in the executive structure of the Southern Cone As part of its regional growth plan for 2014.
Last week, the Argentina Supreme Court ruled in favor of the constitutionality of the Audiovisual Communication Services Law (LSCA) 26522/09, known as the “Media Law”. The new law that regulates the country’s broadcasting services was passed four years ago. Since then, Grupo Clarin has been challenging the law’s constitutionality in the courts, claiming it suppresses freedom of the press and affects the group’s economic sustainability.
Global Mind is a digital marketing agency founded in 2000 in Buenos Aires, Argentina. The agency currently has offices in Buenos Aires, Colombia, Santiago de
Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.
The need for new metrics and to stop using clicks as a form of measurement was a common theme in several of the conferences. The
IPG Mediabrands continues expanding its services in Latin America with the opening of new Reprise Media offices in Argentina. The agency has offices also in
Nextel Brand, NII Holdings, and Motorola Mobility have launched in Argentina the “Prip Wi-Fi” Service. Designed by Motorola, Prip uses a software-based service that is integrated
[ctalatinb] Consumers are now spending more time with online media than they are with traditional forms of media. Globally digital including social media and mobile
Portada and Media Economics Group are happy to announce Breaking Ads Argentina. ArgentinaWebMonitor™ continues the expansion of coverage by Media Economics Group of the rapidly
Carlsberg appointed Argentinian agency Santo to handle its global creative business. The agency won the pitch against BETC and Fold7, which had previously worked with
BBVA – Global ::: SHOP2GO – Mexico ::: Samsung Electronics – Latin America SHOP2GO – Mexico DRAFTFCB Chicago has opened a new branch office in
IPG Mediabrands, Interpublic Groups’s media agency ua expanding Magna Global’s presence in Latin America. MagnaGlobal is the strategic global media unit of IPG responsible for forecasts, insights and negotiation strategy
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers
WPP is acquiring a 20% stake in Globant S.A., a Buenos Aires, Argentina, headquartered technology services provider focused on delivering innovative software solutions. WPP bought
Young & Rubicam is uniting its shopper marketing capabilities in Latin America under the banner of Labstore, the name of a like unit in Madrid, the