Portada interviews Joe Schramm, Managing Partner at Schramm Marketing Group, Inc. Schramm is an expert in the Hispanic Pay TV industry.
World Cup Advertising will amount to up to 10% of the Latin American Advertising market (approximately $20 billion a year). Most of it will translate into growth, industry observers tell Portada. However, some of World Cup Advertising will be taken out of other budgets and mediums (analysts talk about reduction in print advertising and an […]
Newspapers have a strong local component and their World Cup supplements and grassroots activities (e.g. contests, events) can be an important way for brands to communicate with Hispanics.
Spain’s Prisa (Madrid stock Exchange: PRS) operating revenues in the United States and Latin America increased by 21% to $165 million in 2009, according to the information provided by the company to CMNV, the Spanish Securities and Exchange Commission. This positive development in the Latin American and U.S. business diminished the overall decline in Prisa’s profitability. […]
Spain’s media giant Prisa (Madrid stock Exchange: PRS), confirmed in documents provided to the Spanish Securities and Exchange Commission that the purchase of 12% of U.S. Hispanic broadcast network V-Me was the result of an asset exchange for its interest in Bolivian newspaper group Inversiones Grupo Multimedia Comunicaciones.
The economic and financial crisis that started in 2008 put a damper on advertiser demand for Hispanic mobile advertising and on the financing of some new start ups.
Televisa (NYSE:TV) just bought a 30 percent of Nextel, for $1.44 billion. The acquisition will provide Televisa the opportunity to provide its customer base with the first quadruple play in Mexico, which paves the way for a successful integrated media and telecom strategy. Meanwhile, Televisa executives are participating in negotiations to merge Spanish television networks […]
Spain’s Prisa is one of the main media Groups in the Spanish-speaking world.
Will assets be consolidated? What are Comcasts current Hispanic offerings. What about the combined digital strategy? Read the answers here…
Circulations of Hispanic publications in California, Florida and Texas has not decreased nearly as much as those of the general market dailies that publish them. Portada pored over ABC data and found out that in the midst of double digit circulation declines of their parent newspapers, these Hispanic newspapers had either circulation increases or low single digit declines.
Portada analyzed the most recent ABC circulation data (6 months ending September 30, 2009) for El Diario La Prensa, La Opinion, El Nuevo Herald and El Nuevo Dia (Puerto Rico). See how they fared…
Portada analyzed the just released Audit Bureau of Circulations data for People en Español, Latina, TV y Novelas, Vanidades, Siempre Mujer, TV Notas and Hispanic Magazine. Find out how each magazine did.
Our Annual Hispanic Digital and Print Media Conference next week (September 24, Helen Mills Event Space & Theatre) is an excellent opportunity to review the state of the digital and print media industries. Much has happened since the 2008 edition of our conference. Portada’s editorial staff recaps some of the main events and trends to help you prepare for the conference. If you haven’t bought your ticket yet, please click here to register!
What the Yahoo-Microsoft partnership means to the U.S. Hispanic and Latin American markets. Is there a Spanish-language version of Bing? Is MSN going to continue to power the Telemundo website? Is Google’s dominance in Latin America threatened? The answers here…
Newspaper classifieds / Recruitment advertising in print and …online