Analysis

Analysis of Prisa’s Latin American Revenues

Spain’s Prisa (Madrid stock Exchange: PRS) operating revenues in the United States and Latin America increased by 21% to $165 million in 2009, according to the information provided by the company to CMNV, the Spanish Securities and Exchange Commission. This positive development in the Latin American and U.S. business diminished the overall decline in Prisa’s profitability. […]


What Will Happen to Televisa’s Stake in Spain’s La Sexta TV?

Televisa (NYSE:TV) just bought a 30 percent of Nextel, for $1.44 billion. The acquisition will provide Televisa the opportunity to provide its customer base with the first quadruple play in Mexico, which paves the way for a successful integrated media and telecom strategy. Meanwhile, Televisa executives are participating in negotiations to merge Spanish television networks […]


The State of the Hispanic Digital and Print Media Industries

Our Annual Hispanic Digital and Print Media Conference next week (September 24, Helen Mills Event Space & Theatre) is an excellent opportunity to review the state of the digital and print media industries. Much has happened since the 2008 edition of our conference. Portada’s editorial staff recaps some of the main events and trends to help you prepare for the conference. If you haven’t bought your ticket yet, please click here to register!


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.