Analysis: Is this the Decade of the Free Newspaper in Latin America? – Part 1
In 2003, Portada noted that the market for low-cost newspapers in Mexico, which is mainly linked to mass distribution via public transport, was booming…
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In 2003, Portada noted that the market for low-cost newspapers in Mexico, which is mainly linked to mass distribution via public transport, was booming…
This is what the experts have to say. The state of the art as reported by Portada's editorial team.
In 2003, Portada noted that the market for low-cost newspapers in Mexico, which is mainly linked to mass distribution via public transport, was booming…
An “auto Q&A “by Portada’s editorial team about the Panregional Advertising market. Caveat: You will learn something, but to know more you will have to buy the report!
An “auto Q&A” by Portada’s editorial team about the Panregional Advertising market. Caveat: You will learn something, but to know more you will have to buy the report!
Hearst’s purchase of Hachette's (Lagardere) magazines outside of France has interesting implications for the U.S. Hispanic magazine market.
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
Yesterday’s announcement that Spain’s Prisa is reducing an additional 18% of its workforce (2,500 employees) is a clear sign that Liberty Acquisition Holdings, the New York City based private equity fund that recently bought a 70% stake of Prisa, is taking charge.
Yesterday’s announcement that Spain’s Prisa is reducing an additional 18% of its workforce (2,500 employees) is a clear sign that Liberty Acquisition Holdings, the New York City based private equity fund that recently bought a 70% stake of Prisa, is taking charge.
Yesterday’s announcement that Spain’s Prisa is reducing an additional 18% of its workforce (2,500 employees) is a clear sign that Liberty Acquisition Holdings, the New York City based private equity fund that recently bought a 70% stake of Prisa, is taking charge.
Yesterday’s announcement that Erich Linker is leaving Impremedia marks a good point in time to reflect on the past, present and future of the largest company in the Hispanic newspaper publishing industry.
Portada interviewed the most important print and digital media buyers in the region, who shared their opinions with us about the current state of media buying in the region and their projections for 2011. We talked about the amount of investment in different media platforms (print and digital) and whether these percentages will remain steady in the future.
Portada interviewed the most important print and digital media buyers in the region, who shared their opinions with us about the current state of media buying in the region and their projections for 2011. We talked about the amount of investment in different media platforms (print and digital) and whether these percentages will remain steady in the future.
Portada interviewed the most important print and digital media buyers in the region, who shared their opinions with us about the current state of media buying in the region and their projections for 2011. We talked about the amount of investment in different media platforms (print and digital) and whether these percentages will remain steady in the future.
A special report. 5 Key Trends as seen by Portada’s Editorial Team. Plus all 2011 circ. figures, rates and CPMs.
12 predictions by Portada’s editorial team
Several recent developments in Latin and general market media show how important brand integration -the melting of PR and Advertising in media offerings- is becoming.
Political advertising in the 2010 midterm elections easily toppped $3 billion; much more than the $2.4 billion spent during the last midterm elections, it even exceeds the $2.7 billion spent during the 2008 presidential campaign. But what piece has Hispanic media gotten from the $3 billion pie and what role did it play in the poltical process?