The story we broke last week about Batanga’s acquisition of Latin American digital media companies I-Network and Adfunky is a reflection of how M&A and private equity players are seeing opportunities among digital media companies that have the ability to target global Latin Audiences (U.S. Hispanic, Latin America and Spain).
The news last week that Lucía Ballas-Traynor, the former publisher of People en Español has joined CafeMom is only the latest in a series of developments highlighting the growing importance of online marketing targeting U.S. Hispanics. CafeMom, which launched four years ago as a Web-based community for U.S…
Last weeks announcement that Spain’s Prisa’s digital unit (Prisa Digital) is strengthening its team for the U.S. Hispanic and Latin American markets with new additions to its Miami team reflect the strong bet Spanish media companies, particularly in the digital realm, are placing on expanding in the U.S. Hispanic and Latin American markets. The rationale is simple: content and context for audiences in Spain can be exported relatively easily to audiences in Latin America.
Last weeks announcement that Spain’s Prisa’s digital unit (Prisa Digital) is strengthening its team for the U.S. Hispanic and Latin American markets with new additions to its Miami team reflect the strong bet Spanish media companies, particularly in the digital realm, are placing on expanding in the U.S. Hispanic and Latin American markets. The rationale is simple: content and context for audiences in Spain can be exported relatively easily to audiences in Latin America.
It’s Upfront’s season and Hispanic television networks are ready to party. But do upfronts accomplish what they are supposed to? Portada’s editorial team asked the question to several experts.
It’s Upfront’s season and Hispanic television networks are ready to party. But do upfronts accomplish what they are supposed to? Portada’s editorial team asked the question to several experts.
Investors are seeing quite a potential in mobile marketing targeting Hispanics. Venice, California-based Briabe Media, a mobile marketing firm targeting Hispanic, African, and Asian American consumers…
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds.
As technology is making advertising ever more measurable and companies increasingly demand quantifiable results, direct response advertising is growing in leaps and bounds.
NBCUniversal executive Don Browne, who will be 68
in May, has announced his plans to retire from the company.
The image (see below) of a prescription drug shows the following Spanish-English translation. “Best if used by date shown on end of can”
The announcement this week that Joe Uva is leaving his post as Univision’s CEO at the end of March took even some Univision employees by surprise. Uva, who was hired four years ago from media buying agency OMD to lead the largest U.S. Hispanic media company (2010 revenues $2.25 billion), resigned his post to “be able to seek better opportunities.”
The five major newspapers that published the famous Cablegate documents leaked from the U.S. State Department — The Guardian, The New York Times, Der Spiegel, Le Monde, and El Pais …
Why Media ROI Models often attribute Hispanic Sales to General Market Sales and, therefore, underestimate Hispanic Media ROI.
In the previous installment of “Is This the Decade of the Free Newspaper in Latin America?” we examined the growth and increased circulation of free newspapers in the region. In the following article, Portada gets the point of view of media buyers in Argentina, Mexico, Chile and Peru.
Free Newspapers’ Increased Circulation in Latin America. In the previous installment of “Is This the Decade of the Free Newspaper in Latin America?,” we highlighted the factors behind the expansion of the region’s free newspaper market…
Free Newspapers’ Increased Circulation in Latin America. In the previous installment of “Is This the Decade of the Free Newspaper in Latin America?,” we highlighted the factors behind the expansion of the region’s free newspaper market…
This is what the experts have to say. The state of the art as reported by Portada's editorial team.