Analysis

Analysis: What would the impact of a combined Yahoo and Microsoft be? (Part 2)?

In the first part of our analysis of a potential Microsoft – Yahoo combination, we looked at the implications of a hypothetical combination for the U.S. Hispanic digital media market. In the second part of our analysis, we look at the Latin American market and on how a potential combination would reshape both organizations.


Analysis: Hispanic Mobile Advertising: The Challenge is the Creative

Our Digital Media Correspondent Levi Shapiro, provides interesting insights into the Hispanic mobile advertising sector in this analysis piece. Interestingly, a recent survey found that more than 50% of Fortune 500 consumer brands will run mobile marketing campaigns specifically targeting Hispanics this year. Levi also reviews three current Hispanic mobile advertising campaigns


Analysis: Univision-Hulu / Telemundo-YouTube; 5 Things You need to know

The two Hispanic broadcast behemoths Univision and Telemundo just announced two new partnerships. Telemundo is partnering with YouTube to launch Telemundo and Mun2 channels on the Google owned online media property. Univision announced that video streaming website Hulu will have a selection of the Spanish-language soap opera dramas known as telenovelas and other shows from Univision.


Analysis Part 2 – The Advertiser View:Spanish vs. English FSI’s (Pr. Content)

In part 2 of our FSI – preprint Analysis Feature, we ask advertisers about their preference of inserting English-language or Spanish-language FSI’s in Hispanic newspapers. Is there a point in inserting in Hispanic newspapers if only English-language FSI’s are available? What are direct mailers doing? The link to online-mobile coupons….


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MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

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In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.