While it is not clear at all whether La Nacion will finally end up buying ImpreMedia, one thing the potential transaction shows is how intertwined the Latin American and U.S. Hispanic Advertising and Media spaces can be.
Full run circulation vs. zoning. It’s a major issue for Hispanic newspapers and the advertisers that cater to them. An interesting discussion on the topic is evolving on Portada’s Linked in Forum .
In the first part of our analysis of a potential Microsoft – Yahoo combination, we looked at the implications of a hypothetical combination for the U.S. Hispanic digital media market. In the second part of our analysis, we look at the Latin American market and on how a potential combination would reshape both organizations.
Will Microsoft buy Yahoo? And what would the impact on the U.S. Hispanic and Latin American markets of a combined Yahoo!-Microsoft giant be?
Will Microsoft buy Yahoo? And what would the impact on the U.S. Hispanic and Latin American markets of a combined Yahoo!-Microsoft giant be?
The Occupy Wall Street protesters tents may have been taken out of NYC’s Zucotti park by the police…
The Occupy Wall Street protesters tents may have been taken out of NYC’s Zucotti park by the police. . However, the Occupy Wall Street movement, echoed in many other U.S. cities by other local movements, is gaining momentum
Portada asked Media, Marketing and Advertising Executives how the new regulations in Brazil and the restrictions by Televisa on the airing of cable networks in Mexico will affect the panregional advertising sector.
Our Digital Media Correspondent Levi Shapiro, provides interesting insights into the Hispanic mobile advertising sector in this analysis piece. Interestingly, a recent survey found that more than 50% of Fortune 500 consumer brands will run mobile marketing campaigns specifically targeting Hispanics this year. Levi also reviews three current Hispanic mobile advertising campaigns
Our Digital Media Correspondent Levi Shapiro, provides interesting insights into the Latin mobile advertising sector in this analysis piece.
The two Hispanic broadcast behemoths Univision and Telemundo just announced two new partnerships. Telemundo is partnering with YouTube to launch Telemundo and Mun2 channels on the Google owned online media property. Univision announced that video streaming website Hulu will have a selection of the Spanish-language soap opera dramas known as telenovelas and other shows from Univision.
Politicians and journalists have different interests. For political professionals, controlling the message is essential and the basic tool of their work…
In recent years, startup companies have changed the digital and economic landscape. Google, Facebook and Twitter launched the startup trend in the U.S. Today, startups represent an important part of the country’s economy (and in many cases, the world).
The digital revolution over the last decade has had a very strong impact on the marketing and advertising industries…
In part 2 of our FSI – preprint Analysis Feature, we ask advertisers about their preference of inserting English-language or Spanish-language FSI’s in Hispanic newspapers. Is there a point in inserting in Hispanic newspapers if only English-language FSI’s are available? What are direct mailers doing? The link to online-mobile coupons….
It’s an important question for advertisers who reach Hispanics through magazines and newspapers. Other relevant questions and answers:
What brands advertise in Spanish, which ones in English? Should FSI’s exclusively be in Spanish? If so, does it even make sense to buy English FSI’s? How does this relate to in-store signage and customer service? Portada’s editorial team asked advertisers and media about their experience.
ICANN is the organization responsible for managing the Internet protocol address spaces. Our Global Correspondent Jose Cervera analyzes ICANN's very important decision and its implications.
ICANN is the organization responsible for managing the Internet protocol address spaces. Our Global Correspondent Jose Cervera analyzes ICANN's very important decision and its implications.
“Does Copa América matter to U.S. Hispanics?” is one of the topic of one of the discussions at Portada’s Linked In Forum. Well, the answer is a clear yes. Sport, and in particular soccer is one of the main passion points for Hispanics.
An interesting discussion has evolved about the biggest challenges marketers have to face today when considering the Copa America in our LinkedIn Forum.