Portada’s Annual Hispanic Advertising and Media Conference in New York City next week offers a good reason to reflect on the state of the Hispanic Marketing, Advertising and Media industries.
A few days ago we reported that Google is updating its search algorithm by now including the number of valid copyright takedown notices received by websites. What implications does this change have on Google search results? Which results are going to be last and which simply will not show up?
A few days ago we reported that Google is updating its search algorithm by now including the number of valid copyright takedown notices received by websites. What implications does this change have on Google search results? Which results are going to be last and which simply will not show up?
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Tuesday’s announcement that NuvoTV, a cable network that airs English-language shows targeting Hispanic got a $40 million dollar investment from several major institutions, highlights the interest Hispanic and Latin American companies get in the venture capital and private equity community.
An interesting discussion on whether Spanish and/ or English should be used to reach out to Hispanics is taking place on Portada’s Linked in Forum
HPRA-NY chapter hosted an interesting event last night (July 31) at Cohn & Wolfe’s offices in New York City. The panel called “Meet the New Hispanic Media” was moderated by Ford’s Alvaro Cabal, (Multicultural Communications Manager – Ford Motor Company).
Hispanic Media buying and to a lesser extent planning is increasingly being the domain of general market agencies.
The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S. marketing, media and cultural industries, have a lot to contribute to the mid and long term growth of the U.S. economy.
Online Video is hot. See the latest video hub. initiative announced last week by The Wall Street Journal.
An in-depth report with all the competitive intelligence you need to have about Hispanic magazine media. 35 magazines tracked: What mags folded and why? Which ones were launched? Key circulation data plus 5 Key Trends to take into account. Companies mentioned: Abasto, AARP, Auto a Fondo Media, Arbol Publishing Group, Construguia, DIRECTV, Maya Publishing Group, Meredith Hispanic Ventures, Disney/ GW Publishing, Eclipse Marketing, Hearst, Hispanic Business Media, General Mills,
Impremedia, Latina Media Ventures, Latin Press Inc., Mundial Group, Kraft Foods, Time Inc., Televisa Publishing and Digital, Vida y Salud Media Group.
In their quest for grabbing a piece of the growing online (video) advertising market, major digital media properties such as Hulu, MSN, AOL, Yahoo and YouTube, participated at the NewFront this year.
Less than a month ago, Buenos Aires, Argentina, based La Nación announced the purchase of a majority stake in Hispanic digital and print media company impreMedia.
The recent news that Tecate and Tecate Light will consolidate all its advertising with Mexico-based OlabuenagaChemistri continue to make waves, with U.S. Hispanic shops fearing other marketers will take their business elsewhere, mostly motivated by a cost-cutting mandate.
The 2011 results of major media companies in the U.S. Hispanic and Latin American space provide interesting insights about growth in different areas of the Latin world (U.S.,Latin America and Spain). A review by Portada’s editorial team.
The recent news that Tecate and Tecate Light will consolidate all of their advertising with Mexico-based Olabuenaga Chemistri continues to make waves, with U.S. Hispanic shops fearing other marketers
The Spanish language and the Latin culture are enormous assets for the U.S. economy. In this regard, the U.S. marketing, media and cultural industries, have a lot
Read whether QR Codes are being used enough in Hispanic Advertising. How should they be used? When are response rates the highest? Is there a big opportunity for digital coupons?
Our recent weekly Hispanic research feature on “Are Spanish-dominant Hispanics less digitally engaged? No, says Ipsos Study” drew interesting comments on Portada’s Linked In Group.
While it is not clear at all whether La Nacion will finally end up buying ImpreMedia, one thing the potential transaction shows is how intertwined the Latin American and U.S. Hispanic Advertising and Media spaces can be.